Latest Search Engine News

What is Search engine optimization?

• Onpage (inpage) Optimization
• Offpage (outpage) Optimization

Inpage optimization:

• are the internal link of your web pages to each other, specific design of your site, meta tag, keyword destiny and of course quality content. All of above are have some impact of your page ranks.

Offpage optimization:

strategic planning of offpage optimization will have a great impact of your website ranking and gives you a desire result.

Simply we can say that all other ranking factor that are not in your webpage. Search engine look many things when they rank to your website Like,

• your backlink support (number of backlinks)
• which websites link to your website
• Reputation of site linking to you in terms of oldest, PR rank, traffic, etc.
• PR ranks of website which link to your website
• Anchor text used for link to your website
• The IP address of websites link to your site
• Number of other links of website that link to your site
• And some other things also.

What is ranking?

Page Rank: The page rank system is how google evaluate your websites popularity. Generally it work like how many (quantity) and how many good (quality) website pointed to your website.

Paid ranking: paid ranking is the pay per click advertising like if you search in google then you find your result in which you see the sponsor links on your right side bar that is paid ranking in which the website paid high which get higher rank.

Organic ranking: organic ranking is your search engine result pages which are not paid but natural ranking.

So it is easy to understand that having a higher organic rank is always better that higher paid rank because in paid ranking system you have to pay every click and it work for you till you pay. And on other hands having good organic rank gives you desire result without paying any thing.