11 Best Landing Page Builder Tools Review and Buying Guide (2020)

Best Landing Page Builder Softwares

Landing pages are crucial for any business because only traffic is not going to work till you have a better conversion.

If you run Google Ads, FB Ads or any other paid campaign for lead generation then it is more essential to have the best converting landing page to get more leads at the lower cost to increase the overall ROI of the campaign & beat your competitors and that is where best landing page builders comes in to the picture.

Today's marketing is all about generating quality leads. Managing and optimizing multiple landing pages for better performance can be a bit challenging until you find a landing page creator tool that can help you maintain everything efficiently from a single dashboard.

The good news is that there are lots of landing page software platforms to make the process easier for you. In this post, I am going to cover 11 Best Landing Page Builders that you can use to launch and run your online business successfully. The primary aim of this post is to guide you in choosing the right landing page builder tool for your business needs. Let's have a look!

The Top 11 Best Landing Page Builder Tools

With plenty of landing page builder options in the market, it might be harder for you to choose the right tool. It’s also important to understand that each one of these tools has its own strengths and weaknesses, which i am going to highlight clearly in this post so that you can choose the ultimate landing page builder for your business.

Landing Page Builder Comparison Summary Table

Page Builder Tool

Pricing Range

(per month)

Our Rating

Best For

Unbounce

$80-$300

4.9

Best for Landing Pages and Lead Generation

Kartra

$99-$499

4.9

Best for Value - Best Landing Page Software Come All In One Marketing Platform

Instapage

$199

4.8

Best for High-Converting Pages

Leadpages

$37-$321

4.7

Best for Quick & Easy Landing Page Builder Only

GetResponse

$15-$580

4.6

Best Modern Features with Email Marketing Automation Too

HubSpot

$50-$3,200

4.4

Best Overall Marketing Automation Tool for Medium Size to Enterprise

ClickFunnels

$97-$1497

4.4

Best for Creating Beautiful

Sales Funnels quickly

Landingi

$47-127

4.3

Best for Easy Landing Page Creation and Optimization

Wishpond

$75-$219

4.2

Best for Affordable Basic Marketing Automation with Landing Page

GroovePages Pro

Free to $99-$299

4.2

Best for Achieving More in Less Time

Thrive Architect 

$19-$69

4.1

Best for WordPress Landing Page Creation

Our Ranking Criteria

When running these tools, we considered essential factors such as;

  • Ease of use: Can the tool be used easily by any user?
  • Time-saving/Productive: Can the tool enable you to create good looking landing pages within the shortest time possible?
  • Price/Cost-effectiveness: How much do you need per month to pay for the tool? Would it fit your budget?
  • Features: Can you generate leads? Can you insight from your marketing data? Can you integrate the tool with other platforms? Are all the required features available?
  • Automation Tools: Does the tool come with in-built automation tools or you will need to use third party service providers?
  • Design: Does your tool have a landing page design inspiration that can easily convert?
  • Templates: How many templates does the landing page maker come with? Can you customize the templates to your desired version? How easy it is to customize the templates. Are they well organized?
  • Overall Value: Is the landing page builder worth your investment? Would actually convert your leads to customers?
  • Support: Is it easy to contact customer care? How long would you wait for your issues to be solved in case you face a problem?
  • Integrations: Does the tool need other parties to work well? Can it work well with other service providers? Are they constantly adding new integration partners?

Keeping in view all of the above-mentioned criteria factors, we’ve selected our top 11 list of best landing page builder tools to help you choose the best one for your business needs. 

Which is the Best Landing Page Builder Software?

Let’s review each tool to find which can do high converting landing page in less time and what more you can expect from those;

1. Unbounce

Best for Landing Pages and Lead Generation

unbounce landing page builder

Unbounce platform is one of the best landing page builders in the market today. It may not be a great tool for beginners (due to its lot of features to learn from) but it is one of the most advanced builders for lead generation and nurturing. It’s perfect for building custom landing pages with diverse page elements ranging from beginner-level customization options to highly advanced options.

Ease of Use

  • Super easy-to-use interface with helpful guidelines available
  • Easy drag-and-drop editor (video, text, images and maps)
  • User-friendly plugins, form creation and page design
  • You can easily edit pages to make them mobile-responsive
  • Easy to read and interpret analytics

Best For

  • Powerful, flexible editor
  • Google Ads integration
  • Support for A/B testing

Features

  • Integration of Unbounce landing pages and pop-ups with email, CRM and analytics tools 
  • Landing pages and other essential tools such as Drag-and-drop builder, 100+ templates, Full control, Clone & edit, Quick publishing and Copy and paste.
  • Popups & sticky bars for lead generation.
  • A/B testing which helps you to test and improve your landing pages.
  • AMP landing pages which load faster than standard mobile pages.
  • Lead form builder which you can easily create and add forms to your landing pages.
  • Reports & analytics to measure your landing pages performance.
  • Dynamic Text Replacement for SEM campaign (very important for Google Ads)
  • An AI-powered Smart Traffic conversion tool that automatically sends traffic to the most relevant landing page.
  • Publish to WordPress: Publish your landing, sticky, popups on any WordPress website in 1 click.

Pros:

  • Awesome solution for marketers with very little coding skills
  • Easy to build and publish landing pages
  • Great, mobile friendly templates
  • Its editor is powerful and flexible
  • Best A/B testing options among these tools
  • Great customer support with live chat
  • You can trigger actions based on user behavior
  • Excellent templates and third-party sources like ThemeForest for more templates

Cons:

  • May not be the cheapest option
  • Not a tool for beginners since there is no “beginners” webinar or tutorial
  • Steep learning curve

Pricing Plans:

Unbounce pricing plans

  • Launch Plan: $80 per month (500 Conversions & 20,000 Visitors)
  • Optimize Plan: $120 per month (1000 Conversions & 30,000 Visitors)
  • Accelerate Plan: $200 per month (2000 Conversions & 40,000 Visitors)
  • Scale Plan: $300 per month (3000 Conversions & 50,000 Visitors)

Unbounce pricing packages are based on how many conversions & number of visitors you get on the landing page. So, if you are a small business and just starting then you can get started with a Launch plan of $80/m which comes with 500 conversions & 20000 visitors limit and if you have more traffics and conversions then you can select different plans as per your requirements.

Verdict

Unbounce is a great tool for individuals and businesses who are looking for an advanced landing page builder and can afford to pay at least $80 per month for a start. It converts more traffic and it does better than websites.

Get started with a 14-day free trial of Unbounce now.


2. Kartra

Best Landing Page Builder Come All In One Marketing Platform (Best for Value)

Kartra best landing page builder

Kartra is runner up and neck-to-neck competitor, Unbounce is a single purpose landing page software ONLY while Kartra is an All-in-One Marketing platform that can do a lot more to manage your entire business.

Kartra is an amazing all-in-one tool which comes with a drag-and-drop landing page builder to allow you to create stunning and high converting pages in a matter of minutes. It comes with hundreds of professionally designed templates which are flexible and mobile optimized. Kartra also comes with its own in-built email autoresponder, automation builder and all other essential features, you don’t need to outsource any third party for your business tasks. 

Ease of Use

  • Easy to use interface
  • Easy to drag and drop editor
  • Easy to create unlimited pages
  • It’s 100% mobile responsive
  • All in one so all features at single dashboard

Best For

  • Selling products, services and membership sites
  • Small, medium and large business
  • New, intermediate and experienced business people
  • Rather than just landing page you can manager entire business

Features

  • Lead capture Forms which help to capture leads.
  • A clean, intuitive and user friendly Checkout Forms.
  • Landing pop-ups to greet your visitors with a welcome message, a temporary discount coupon or indeed any reason to transact.
  • Lead capture pop-ups to grab your visitors’ attention 
  • You can build entire Sales funnels rather than just landing pages.
  • Seamless integration to the Kartra ecosystem
  • Drag-drop feature, no code!
  • AI Email Campaigns that comes with a broadcasting tool, an automation platform, and a lead management area.

Pros:

  • A true all in one online marketing software platform
  • Pre-built page templates and section templates
  • Unique features that are easy to work with
  • Significant money savings from the consolidation of all features being assembled on one platform
  • Kartra translates the checkout page based on the user’s geographical location and supports different currencies
  • It comes with in-built and reliable video hosting capacity

Cons:

  • Learning the platform can take time as there are so many features
  • It may be expensive if your business is still new and not yet at break even stage but if you need multiple tools then it's really affordable

Pricing Plans

kartra pricing plans

  • Starter Plan: $99/Month (2,500 Contacts)
  • Silver Plan: $199/Month (12,500 Contacts)
  • Gold Plan: $299/Month (25,000 Contacts)
  • Platinum Plan: $499/Month (50,000 contacts)
  • Kartra Enterprise plan: Please contact Kartra support team

Irrespective of the package you chose, you get all the important features you need for your online business. With Starter plan you can host up to 100 pages at $99 per month. The remaining packages come with unlimited number of pages. Platinum package comes with lots of freedom of features for your business; however, if you need more, then you can opt for Kartra enterprise plan which will be customized to your specific needs.

Verdict

Kartra is the best all-in-one marketing platform. It not only acts as among the best landing page builders in the market, but also as an email automation, shopping cart tool, helpdesk platform, video hosting, membership software and many more other online business solutions. It houses all these tools under one roof making work easier for you.

You can learn more about Kartra review and Kartra Pricing.

Get started with a 14-day $1 trial of Kartra now.


3. Instapage

Best for High-Converting Pages

Instapage landing page builder

Instapage comes with a modern drag-and-drop landing page editor together with automation and measurable A/B testing which aims to help you create powerful and quality landing pages. Instapage features hundreds of out-of-the-box templates and plenty of support to make it possible to produce conversion-focused landing pages which help you generate more leads and it is known for post-click experience to match the expectation, decrease CPC & increase conversion.

Ease of Use

  • Easy to drag and drop content
  • Friendly plugins and page design
  • Best user interface and easy to use
  • Mobile-responsive templates so you can edit pages easily

Best For

  • Both beginners and experts
  • Detailed analytics reports
  • More targeted for paid campaign users specially search ads like Google & Bing

Features

  • Unlimited Conversions with no restrictions.
  • 200+ out of the Box Templates available.
  • Codeless Integration with Google Analytics, Facebook Advertising and more.
  • Capture leads with forms and send them to Mailchimp, Salesforce, Marketo, Zapier, Hubspot, GetResponse, Autopilot, AWeber and more.
  • Unlimited A/B testing to help you find your highest converting pages.
  • Postclick Score provides a percentage ratio indicating how close you are to achieving 1:1 ad-to-page personalization.
  • Instablocks for saving page blocks that can be reused quickly without any duplication of creative work.
  • Built-in team collaboration for seamless user experience.
  • AMP to allow users to build landing pages with faster page load speeds, directly from the Instapage software.
  • Built-in Heatmaps to monitor users activities
  • Thor Render Engine to ensure your post-click landing pages load lightning fast without any additional effort when changing the HTML structure, JavaScript and CSS Refactoring and CSS Responsiveness.
  • Global Blocks for managing and updating all pages and content.
  • AdMap for real-time monitoring of your campaigns to determine where personalized pages are needed with automated two-way sync.
  • 1:1 Ad-to-Page Personalization: to create and optimize unique experiences for each target audience, increasing conversion rates and maximizing ROI.
  • Experimentation: Combines A/B split testing and heatmap tool into dedicated product workflows for a better understanding of how visitors engage with your pages and to encourage new experiments.

Pros:

  • Super-fast landing page creation
  • Great analytics reports
  • Good mobile support to help you to design mobile-friendly landing pages
  • Detailed and well analyze reporting data to help you to optimize your pages
  • Enough landing page publishing options

Cons:

  • Not as many landing page templates as some other tools
  • Slightly limited ecommerce options compared with other tools
  • A/B testing & Heatmaps are only available at highest price tier
  • More costly compared to other good options.

Pricing Plans:

Instapage pricing plans
  • Business Plan: $199 per month
  • Enterprise Pan: Custom based on your requirement

If you are an entrepreneur who has just started off, the Business plan would be the right choice for you. It includes unlimited conversions, 30k unique visitors per month and 30 published landing pages. Paying for this package annually will entitle you for a discount of 33% since you just need to pay an upfront fee of  $149 per month. The Enterprise plan is designed for larger businesses with more than 30,000 unique visitors a month, and the exact pricing will depend on your business needs. This plan will also give you freedom of using more than 30 highly personalised landing pages.

Verdict

Instapage is a great choice if you’re looking for an easily customizable landing page post-click experience specially for paid advertising campaigns. Its ability to deliver downloads and collect leads via your landing pages, as well as integrate your pages with lots of third-party services, makes Instapage suitable for many types of tasks. However, limited ecommerce options for selling products directly through your landing pages may turn some of your visitors off & look specialist for lead generation ideas.

Get started with Instapage, a 14-day free trial now.


4. Leadpages

Best for Quick & Easy Landing Page Builder Only

Leadpages landing page software

If you are an entrepreneur or a marketer, Leadpages can enable you to easily publish web pages, generate leads with confidence and convert your clicks into customers. From landing pages to Facebook ads, Leadpages helps you get in business and build it into a successful online business.

Ease of Use

  • Drag-and-drop features allows you to move content around efficiently
  • Can create landing pages quickly and edit them to make them mobile-responsive
  • Easy integration to integrate with other tools

Best For

  • Huge readymade templates library
  • Great analytics & A/B testing
  • Deliver digital assets faster

Features

  • Leadpage Editor: A simple, drag-and-drop tool that lets you create effective landing pages.
  • 150+ templates broken down for lead capturing and beautiful landing page creation
  • Pop-Ups (Leadboxes) to grab visitors’ attention
  • Leadbox to enable you track every visitor’s interaction with your pop-up.
  • Alert Bars which helps to increase conversion rate
  • A/B testing and real-time analytics
  • Leadlinks (email trigger links): Lets your prospects sign up for promotions in one easy click.
  • WordPress integration with tons of email marketing and CRM tools
  • Opt-in, thank you, confirmation, sales and checkout page creation
  • Leaddigits: Helps you getting your leads taking various actions such as subscribe, sign up, join a webinar, or opt-in for a lead magnet

Pros:

  • Ability to edit landing pages to make them mobile-friendly
  • Rich in amazing features without complexity
  • Best at capturing leads in a user-friendly format
  • On-page payments built-in
  • Integrated Facebook ad builder

Cons:

  • Not all templates are free
  • Limited customisation and lacks enterprise-grade security
  • A/B testing, email triggers and certain integrations are only available on higher-tier plans
  • The standard templates have very few customization options

Pricing Plans:

Leadpages pricing plans
  • Standard: $37/month
  • Pro: $79/month
  • Advanced: $321/month

You can also purchase standard, Pro & Advanced Leadpages packages by signing up for a yearly subscription at $25, $48 and $199 per month, respectively. Pro plan is the most popular which offers you upto 10 Opt-in Text Campaigns at $79 a month and more advanced features.

Verdict

If you are looking for a more affordable, yet a simple, code-free way to build individual high-converting landing pages as well as complete websites then Leadpages can be the best choice. However, you would opt for the Pro plan or the Advanced package,(if you have that budget) to reap the maximum benefits. 

Get started with Leadpages 14 days free trial now


5. GetResponse

Best Modern Features with Email Marketing Automation Too

GetResponse landing page tool

Known for being the easiest email marketing tool in the market, GetResponse comes with a lot of pro stand-alone features to help you launch effective marketing campaigns for your business, whether small or big! GetResponce can help you to create content as well as boosting sales to your website. Its customizable template scenarios do the work for you and you need zero coding skills!

Ease of Use

  • Easy to move content around
  • Drag-and-drop landing page editor
  • Easy integration with several platforms

Best For

  • A full suite of marketing tools
  • Over 5000 Shutterstock images
  • Sales funnels, marketing automation & much more

Features

  • Autoresponders: These are e-newsletters that are sent to your subscribers at intervals of your choice.
  • Getresponse e-newsletter templates which are grouped into a few categories focussing around your business core goals such as promoting, educating, selling etc.
  • In-Built analytics tools for conversion rates insite such as email ROI, per-user information, e-newsletter performance comparison etc.
  • Integrates with many tools such as Google Ads, Bing, Facebook and KissMetrics.
  • A/B testing & Mobile version editing
  • Marketing automation which enables you to create automation workflows using a drag and drop builder
  • GetResponse email platform to capture and store leads
  • PayPal button for instant payments 
  • Conversion Funnels and Landing page tools that allows you to sales funnels as well as landing pages for various aspects of your business
  • Webinars Feature which allows you to host upto 1,000 audience anywhere anytime.

Pros:

  • Packed full of features
  • The marketing automation functionality is truly excellent
  • Support is provided in a wide variety of languages
  • It's easy to Capture leads with forms and integrate them with your GetResponse email platform

Cons:

  • Good for email & marketing automation but not for landing page building alone - so avoid if you need only landing page maker
  • A/B testing is powerful, but the analytics are slow and not well analyzed

Pricing Plans

GetResponse pricing plans
  • Basic: $15 to $450 per month for 1,000 to 100,000 contacts
  • Plus: $49 to $499 per month for 1,000 to 100,000 contacts
  • Professional: $99 to $580 per month for 1,000 to 100,000 contacts
  • Max: Custom pricing

GetResponse’s pricing based on the size of your contact list makes it easier for you to scale things. If you opt for Basic packages, you will pay for extra paid add-ons for features like webinar and multi-user. However, you can access Webinars, CRM and Team features in Plus and Professional packages at no additional cost.

Verdict

GetResponse comes with amazing features and ease-of-use that your business needs. Its great automation mechanisms for list management, as well as its flexible and intuitive automation workflows is what you may not want to miss. It's also a great tool especially for newbies on a tight budget - as long as you are comfortable with its basic plan but if you are looking for a landing page builder only then GetResponse is not right.

Get started with GetResponse landing page for 14 days free trial now.


6. HubSpot

Best Overall Marketing Automation Tool for Medium Size to Enterprise

HubSpot landing page builder software

HubSpot is suitable for any B2B or B2C business in a variety of segments, including accounting, marketing, sales, construction, retail, real estate and many more. It comes with all amazing features that you need to run successful inbound marketing campaigns, lead collection and conversion, which makes your business have more followers who will love your products or services. 

Ease of Use

  • Easy to capture leads with forms 
  • Easy to move content around and get a business live online
  • Has plugins, form creation and page design
  • Easy to add videos, tracking code, etc.
  • Landing page come CRM that integrate with website easily

Best For

  • CRM, sales & marketing tool & inbound marketing hub
  • Selling products on a landing page
  • Integration with other HubSpot tools/services
  • A/B testing, Mobile-optimization & Personalization

Features

  • Marketing automation to Blog & content creation tools
  • SEO & content strategy
  • They literally make everything you’ll ever need to succeed in marketing — from CRM to email marketing.

Pros:

  • Easy & flexible builder to work with
  • It comes with beautiful templates and many more available in Hubspot Marketplace
  • Solid A/B testing features
  • Easy to personalize the page (name, location, industry) using CRM data

Cons:

  • You must upgrade to enjoy full features, which can be a bit expensive
  • Templates are difficult to modify
  • Lower packages lack of A/B testing
  • Very very costly

Pricing Plans

HubSpot pricing plans

HubSpot has a Starter Growth Suite plan which includes all the marketing, sales, customer service platforms that your growing business needs at $50 per month. Other plans include;

  • Starter Plan at $50 per month - starts at 1,000 contacts
  • Professional Plan at $800 per month - starts at 1,00 contacts
  • Enterprise Plan at $3,200 per month - starts at 10,000 contacts

Hubspot may not be a cup of tea for most of us given that its pricing is very costly especially when go above first plan and when increasing the number of contacts it really sky rockets the price and out of budget for small business, so this is specially suitable for large enterprise only.

Verdict

HubSpot Landing Page Software is a good choice for individuals and businesses that are looking for a low-tier solution with basic capabilities. However, for more sophisticated features you will need to dig deep in your pocket as its Enterprise package which gives freedom of using many features is expensive.

Get Started with HubSpot Growth Suite for free now.


7. ClickFunnels

Best for Creating Beautiful Sales Funnels Quickly

ClickFunnels best landing page builders

ClickFunnels is another powerful landing page builder come sales funnels tool, whose primary focus is to allow you to create beautiful pages inside of a sales funnel, for the purpose of growing your online business.

Ease of Use

  • Simple Drag and Drop Web Page Editor
  • Quickly Build Sales Funnels that Convert
  • Templates are very simple
  • Easy and ample integrations
  • Easy to add videos and tracking code

Best For

  • Build landing pages & sales funnels
  • Focused on helping you to make more money
  • Many information courses help to grow your business

Features

  • Funnel template blueprints
  • Lead Capture Forms
  • Good Visual Drag and Drop Editor
  • Up-Sells and Down-Sells
  • A/B Test to easily compare two funnel templates and determine the better performing one.
  • Page Elements with over a hundred pages with unique properties and elements.
  • Team continuously holding webinars, publishing ebooks & articles on the latest practices in marketing.

Pros:

  • Improved user interface for easier content editing
  • More full page templates and sections
  • Ability to Build Sales Funnels Without Coding Skills
  • You don’t need any coding experience to build an effective sales funnel

Cons:

  • Less customization than other landing page builder software tools
  • The pricing plans are quite expensive

Pricing

ClickFunnels pricing plans
  • Standard Plan: $97 per month - 20,000 Monthly Visits, 100 page & 20 funnels
  • Platinum Plan: $297/month

ClickFunnels Standard comes with a limited number of funnels, pages, domains and monthly visitors you can have and several advanced features are also not available in this package. However, you will still access unlimited contacts if you choose to go with it. When you upgrade to Platinum Plan, you will have a great opportunity accessing unlimited number of funnels, visitors, pages, contacts and along with other awesome advanced features.

Verdict

One thing that makes ClickFunnels one of the best choices is that it offers a solution to your online business marketing, selling and delivering your products. With its user-friendly interface, it is easy to create a marketing and sales funnel from the ground.

Get started your 14-days free trial with ClickFunnels.


8. Landingi

Best for Easy Landing Page Creation and Optimization

Landingi landing page creator

Landingi is a comprehensive tool that specializes in designing and building landing pages that convert. It has amazing built-in features specifically for easy landing page creation and optimization to make the marketing process convenient and simple for your business without the need of programming skills.

Ease of Use

  • Has plugins, form creation and page design
  • Simple templates to work with

Best For

  • Solid editor & visual automation tool
  • Unique design features
  • Unlimited landing pages

Features

  • Landing page builder and 100+ out of the box templates
  • Integrations with Salesforce, Mailchimp, Hubspot and many more
  • Lead generation service, other than software they offer service as well which cost you separate and higher 
  • Landing page import which enables you to import other pages from the internet to “clone”
  • Agency-oriented landing page tool: A separate landing page solution built particularly for agencies.
  • Analytics and tracking integrations to help you supervise all the incoming leads, how they interact with your website as well as their purchasing power.

Pros:

  • Unlimited landing pages, leads, traffic, domains and users
  • Wide selection of pre-made templates
  • Affordable and flexible offers
  • Best tool if you have low to no programming skills

Cons:

  • A/B testing and analytic tracking are available on high-end plans only
  • Limited integration with cheapest package
  • The editor is apparently difficult to use, particularly the mobile editor

Pricing Plans:

Landingi pricing plans
  • Core Plan: $47 per month
  • Create Plan: $89 per month
  • Automate Plan: $127 per month

All Landingi packages offer unlimited landing pages and conversion, making it worth its value for any plan you will have to choose for your business. However, for the core and create plan, you will only have 5000 & 50000 visitors respectively. If you need more visitors of upto 100 000 you may want to upgrade to an automate plan at a cost of $127 per month. If you are running an agency, landing also gives you basic agency plan at $199 per month (300,000 visitors) and agency pro at $329 per month (500,000 visitors)

Verdict

What makes Landingi software even more amazing for your business is the freedom it gives when it comes to landing pages, domains, and much more. The integration and automation options available with Landingi are another reason to choose..

Landingi is placed as an Instapage affordable alternative but you need an Automate plan to match the features.

Start your 14 days free trial with Landigi here.


9. Wishpond

Best for Affordable Basic Marketing Automation with Landing Page

Wishpond landing page maker

Wishpond is a complete suit which can help you in all your online marketing needs. It helps you to attract visitors by building and publishing attractive landing pages and also converts them into leads then to customers. It comes with multiple tools to enhance your online marketing efforts.

Ease of Use

  • Easy drag-and-drop builder
  • User-friendly, intuitive components
  • Mobile-responsive pages by default
  • Easy to read analytics and lead list exports
  • It offers other marketing tools at single dashboard

Best For

  • Lower starting prices
  • Basic market automation features
  • Unlimited landing pages

Features

  • Extensive pre-designed templates 
  • A/B Testing Tools
  • Integrate with other services, including popular email services like AWeber and ActiveCampaign
  • Unlimited campaigns and visitors on any plan
  • Powerful suite of additional marketing automation and lead-gen tools, including email automation, lead management, pop-ups, online forms and contests

Pros:

  • Unlimited landing pages, social contests and popups
  • Have personalized reports delivered straight to your email every week
  • You can enable pre-filled form fields and hidden fields based on user behavior
  • Receive Slack notifications every time a new lead signs up
  • Create unlimited A/B tests and monitor with real-time reporting

Cons:

  • Not a dedicated landing page tool
  • Limited customisation
  • Editor is pretty good, but nothing like Unbounce, Kartra or Instapage

Pricing Plans

  • Starting Out Plan: $75/month (1000 Leads)
  • Everything You Need Plan: $149/month (2500 Leads)
  • Rapid Growth Plan: $299/month (10000 Leads)

Both plans will give you an unlimited number of landing pages. Another thing that makes Wishpond more interesting is its ability to target up to 1000,000 leads, but this will come with a heavy monthly cost - $4599/Month (if billed yearly).

Verdict

Wishpond might be a great choice if you are looking for a landing page builder that offers a unique approach to landing page creation and all in one tool. You can take advantage of its drag-and-drop tool to generate, manage and nurture your leads.

Get started with Wishpond 14 days free trial now.


10. GroovePages Pro

Best for Achieving More in Less Time

GroovePages cheapest landing page builder

GrooveFunnels comes with amazing features like GroovePages to help you create stunning and high converting sales pages. It is easy to use and allows you to quickly launch your landing page and funnels in less time. 

Ease of Use

  • Easy to create and customize unlimited pop-ups
  • Easily customize your page with unlimited elements
  • Easy tools to create unlimited pages and websites
  • Easily share your funnels and pages

Best For

  • Create stunning landing pages
  • Build high-converting funnels
  • Design a full-blown website

Features

  • GroovePages with an easy drag and drop interface to enable you build out funnels and landing pages in just a few minutes.
  • GrooveSell to help you sell your digital products and recruit affiliates all from the GrooveDigital dashboard. 
  • GrooveKart: This is an advanced shopping cart that includes features like pre-transaction upsells, related items pre and post-checkout, scarcity, order bumps, and many more
  • GrooveMail to help you to easily set up and manage all of your email lists and campaigns. 
  • GrooveVideo which is an easy to use video platform like YouTube, but with GrooveVideo you get full control and really great customization features and branding.
  • GrooveMember for creating membership sites for recurring income. 
  • Freepagebuilder.com which is a completely free web page builder.

Pros:

  • Lifetime Access During Launch
  • One of a kind Page and Funnel Builder
  • New features will constantly get added
  • Unlike every other page builder and funnel builders, GroovePages also build websites
  • A clean and intuitive page builder with a drag-and-drop feature

Cons:

  • Can't process payments at the moment, but the feature will be added next year
  • No Agency license, you can only use GroovePages on sites that you own
  • One time payment fee at the moment may be steep on some people but worth it

Pricing Plans

GrooveFunnels pricing plans
  • Basic Plan: FREE (Lifetime)
  • Silver Plan: $99 per month (Available after Launch)
  • Gold Plan: $199 per month (Available after Launch)
  • Platinum Plan: $299 per month (Available after Launch)
  • Platinum Lifetime Option: One time payment of $1,897 (or 4 monthly payments of $497 or 6 monthly payments of $388 or 12 monthly payments of $249). The original Platinum plan to cost $299 per month after launch.

Platinum lifetime option can be one of the best options you can have, because this means that you will never have to pay for a monthly subscription again, which is a big save for any business.

Verdict

The FREE option of GrooveFunnels gives you the freedom to test what it can really achieve. Also, the Platinum Lifetime option is better because you will never have to pay again. GrooveFunnels will also be updating amazing features on its platform such as WebinarGroove, LayerApp and among others.

Get Started with GrooveFunnels for Free.


11. Thrive Architect

Best Landing Page Builder for WordPress

Thrive Architect landing page buidler WordPress

Thrive Architect is the Best Landing Page Plugin for WordPress from Thrive Themes. This tool is ideal for any website building, as well as a great tool for campaigns because of its primarily marketing focus. It can help you create great-looking, conversion-focused pages for your business.

Ease of Use

  • Easy to use and visualize your designs
  • Easy to create landing pages
  • Easy to create a flexible blog
  • Very easy to manage on WordPress

Best For

  • WordPress user can do everything from WordPress dashboard
  • Blog posting, website building & landing page building

Features

  • Vertical split layouts which allow you to display the main image along with the same emphasis on headline and the text you are creating.
  • Inbuilt lead generation
  • Thrive lightboxes where you can create your popup.
  • A/B split testing
  • Thrive Themes with a package of 10 different website themes you can use for your website
  • Thrive Leads to help you build larger email lists.
  • Fancy Dividers to enable you to create advanced looking page design.
  • Thrive Ovation to capture and showcase testimonials

Pros:

  • Easy to build conversion-friendly landing pages for lead generation, sales page, webinars, course pages, ebook pages, etc.
  • Easy to build a blog page with lots of flexibility
  • Comes with hundreds of conversion optimized templates
  • Comes with in-built lead generation features
  • Large amount of integrations with email service providers

Cons:

  • Works on WordPress Hosted Sites only
  • Not easy to do testing for paid campaign
  • Not as great customer support team compared to others because it create forum post rather than personalize support

Pricing Plans

Thrive Architect pricing plans
  • Thrive Membership: $19/month
  • Single site license: $67
  • 5 license pack: $97

Single domain license of Thrive Architect at $67 and 5 domains license at $97, Thrive Themes membership plan at $19 per month for individuals and $49 per month for agencies which comes with all the tools Thrive Themes offers. All plans come with 269 landing page templates too.

Verdict

While WordPress is a great blogging tool, it was never intended to build professional looking web pages. Therefore, if your idea of using a WYSIWYG drag-and-drop interface to create a custom WordPress website or to give your posts and page a unique look, then Thrive Architect might be the best page builder plugin for you.

Get started with Thrive Architect Now.


What is a Landing Page Builder?

A landing page is a stand-alone web page, which is primarily created for the purposes of marketing or advertising campaigns. On the other hand, a landing page builder is a marketing platform that allows you to create web pages assigned to specific marketing campaigns. The primary focus of these tools is to focus on maximizing conversions from the visitors who land on your page and build the page better & faster without any developer team.

The minimum features (and most common) for most landing page builder platforms include;

  • A drag-and-drop builder and WYSIWYG editor to design pages from scratch
  • Pre-designed templates based on the use case and/or industries to help you build a page that aligns with your campaign requirements
  • Integrations with other marketing software (email marketing tools, CRM, analytics tracking, etc.), so all resources are compiled in one interface.
  • Built-in A/B testing tool to discover what features are performing well or poorly and make the appropriate changes

Who Should Use Landing Page Builder Tools

Landing page builder is ideal for any online businesses including; Entrepreneurs, eCommerce business, local business, course creator, blogger & affiliate marketer, agency, etc.

Anyone looking to get more leads at lower cost to improve overall campaign ROI can use the landing page software tool to faster & better process.

So, the idea is not who can use it rather it is like who needs this? People specially looking to generate more leads and running more paid campaigns are very much using the best landing page software to super fast their testing and process.

Benefits of Using Landing Page Software

Landing page softwares is ideal for your digital advertising campaigns. You can use them to improve your conversion rates and lower cost per acquisition.

Here is a list of a few benefits of landing pages softwares;

  • Free You From Distraction: Your website is crowded with lots of information - advertisements, images, internal links and so on. Therefore, getting your clients to focus on buying or subscribing can be a bit challenging, even with the help of highly-optimized opt-in forms. This is where landing pages come into rescue and take all the distractions away so your client knows exactly what to do next.
  • Data Analytic: Landing pages draw traffic from various channels and you will be able to track the number of leads generated by each channel. This data will help you refine your marketing efforts and you will be able to make the right decisions in your campaign.
  • Grow Your Email List: Landing pages are good, not only in generating potential leads that lead to sales but also act as a perfect tool for building a bigger email list.
  • Establish Credibility: Landing pages give you the opportunity to focus on your brand’s value so that when clients land on your landing page, they will know immediately the kind of problem you plan to solve.
  • Conversion Focused Design: These tools will help you to focus on your business objective. Every single element on the landing page builder is designed in a way that it can draw attention, engage and entice your visitor to click on your call-to-action (CTA).
  • Readymade Template & funnels: Landing page software tools provide you with ready-made sales templates and funnels to add products or services to your page and help your sales grow without increasing your ad spend.
  • Increase Conversions: Landing page builders help to convert high quality leads into customers.
  • Targeted & Custom Page for Specific Audience: Dynamic text replacement & personalized page experience make paid campaigns more profitable.
  • Faster launch without developer team: Landing page software helps you to launch more campaigns faster, without the need of hiring developers.
  • Time Saving: You don’t need to wait for a programmer and a developer to make images that are appealing or a snappy copywriting. Landing pages softwares comes with DIY features that will take you just minutes to create your content.
  • A/B Testing: You can A/B split test the different landing page variations to find the best converting version and improve overall campaign performance.
  • Easy to use: These softwares come with friendly user interfaces that are easy to navigate around and you don't need to be a programming expert to use them.

Tips For Choosing the Best Landing Page Builder

All these landing page builders share a lot of common features such as drag-and-drop editors, A/B Testing and lots of limited free access. They allow you to design impressive and high-converting landing pages for your brand. 

However, not every landing page maker can provide all the features that your business desires and you also don’t want to invest time and money on the tool that is not going to produce the results you are expecting in your marketing campaign journey.

Therefore, choosing the best landing page tool for your business can be tough especially if you are just getting started and when lots of them are all as great as the ones we have discussed above. 

So, what makes them different from a hundred other tools out there? Here is why all these 11 tools made it to our list and how you would differentiate between them;

  • Ease of Use: Building landing pages should not be a difficult task. While some of the building page builders discussed here are more easy to use than others, generally, they are fairly simple.
  • Lots of Customization Options: The Best landing page software needs to have lots of customization options to enable you to match your landing page with your brand.
  • Lots of templates and other essential tools to help you make the website quickly with a great design.
  • Reasonable pricing option for the features provided
  • Integration with other tools such as email marketing software, social media channels, automation, CRM and payment methods.
  • Personalization: Your landing page should be able to be personalized with the name of your visitor (if that person on CRM), dynamic text insertion for paid ads, location insertion, etc. This enhances your ability to track and learn about your customers behavior with ease.
  • In-Built Analytics Tools: The platform you choose should be able to provide tools to measure your results and provide detailed insight that would help to improve your process.
  • Optimization for Maximum Conversion Rate: The best landing page builder should focus on the ultimate goal of building pages that better engage your target audience so you can drive more leads.
  • Page Loading Speed: You don’t want to end up with a tool that would take centuary to load your pages. High speed loading should be one of your priorities when choosing landing page builders.
  • Builder Performance: The best tool is the one that will help you to exceed your client’s expectations and grow your online business with quick turnaround and performance that keeps them coming back for more.
  • Templates & Design freedom: The best tool should give you the freedom of choosing from various templates which are meant to support your online business goal.
  • Simplicity: Your tool should not be complicated to use in a way that you would require to hire an expert, It should have user friendly features.

Why We Selected Unbounce As Our Top Choice

Unbounce & Kartra are neck to neck competitors but Unbounce is a stand alone landing page so few dollar lower pricing options than Kartra but only landing page features. 

Unbounce is helping digital marketers create, launch and test high-converting landing pages and website overlays. Here are some of the reason why we considered it as our top tool for your amazing landing pages creation;

  • It comes with plenty of easy-to-use customizable templates which gives you freedom of using either as it is or edit it to match your brand.
  • Landing pages are easy to test and compare: Unbounce has an advanced A/B split testing tool which you can utilize to optimize your landing pages.
  • It enables you to build from scratch without the requirement of having any coding skills: Its drag and drop editor allows you to easily create templates from scratch.
  • With Unbounce, you will enjoy a complete design control with the pixel perfect builder. Unlike others, Unbounce doesn't have any limitations. It lets you build and adjust anything you need with pixel-perfect precision.
  • Dynamic Text Replacement: This is a very good feature specially when you run more paid campaigns.

Which Is The Best Landing Page Software For Your Business?

After our detailed research on these landing page builders, we found out that Unbounce has all the features you need for your business. However, other landing page builder tools on our list are also good to consider as per requirement. If you are running your entire business online and need more than just a landing page then I recommend to start with Kartra.

Landing Page Builder FAQs

Q. Are landing pages effective?

Ye, it is effective because it design the way to take particular action to get more conversions whether leads, signup, sales or other.

Q. Why do I need a Landing Page?

You need a landing page to help you convert your visitors into leads to whom you can market your products and services in the future. Landing pages are also important in preparing your target customers with the products or services you are intending to offer them before they are sent further into your sales funnel.

Q. Can I create a Landing Page without a Website?

Yes. Landing page builders allow you to build standalone pages for your marketing campaigns, without the need for a full website.

Q. When should you upgrade to a paid landing page builder?

This will largely depend on which free landing page creator tool you are using now and what features they provide. Overall, depending also with your need, you may want to upgrade to access all essential features for your business without limitations which help to build a better conversion focused landing page.

Q. Is a landing page the same as a website?

No. A landing page is a standalone page with a specific call to action goal, while websites are a network of pages and information designed to support broader business goals. 

Q. Can I create a Landing Page for free?

Yes. Some online page builders allow you to select, customize and publish landing page templates for free but there are lots of limitations and you may not get as per your expectation.

Q. Which is the best landing page builder for WordPress?

If you need to manage from your own WordPress dashboard then Thrive Architect, OptimizePress and Elementor Pro are good but most of the tools listed here like Unbounce, Kartra, Instapage, etc. are easy to post any landing page you develop on their platform to your WordPress website. 

Recommendations

As an entrepreneur & marketer, we are always looking to convert more at lower cost.

If your primary objective is to use a simple drag and drop builder that will help you to create a high-converting landing page then Unbounce can be the best choice for you. However, for an inclusive ALL-IN-ONE tool that has all the features assembled under one roof, then Kartra will be the best choice for your online business.

Let me guide you exactly when to choose which tool…

If you are looking for a free basic function and then single pay full features, then GrooveFunnels is a good option.

If you are just starting and looking for a more affordable option, then GetResponse & Leadpages are good to choose.

If you are more on paid campaigns and looking to optimize post-click experience and don’t mind to spend more money while getting the features you want then Instapage is the best one.

And overall best value landing page option is Unbounce.

And if you are running your entire business online and looking for something more than just a landing page and get a complete business solution of landing page, sales funnels, email automation, CRM, helpdesk and much more then Kartra is the best option to go with.

So, if you are using other tools like email marketing, CRM or other marketing tools then you can replace all those all tools and use only Kartra to get a complete marketing solution at a cheaper price.

I hope you are very clear now which landing page build is best for which purpose and when you can choose.

If you still have any query or need my personal help for right tool selection or even optimize your overall business marketing outcome then get in touch with me.

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