Instapage Review 2022 – Does This Landing Page Builder Worth?

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Instapage Reviews

To run a successful online business, you want to make sure that you are working with some of the most reliable tools in the market to increase your business efficiency and productivity. 

One of these tools includes Instapage

Instapage is a high-powered and one of the Best Landing Page Builder with tons of powerful features, optimisation and integration.

In this Complete Instapage Review, I'm going to guide you on how the Instapage solution works, features, pros & cons, user reviews, and whether or not the platform is the right solution for your business.

What is Instapage?

Instapage is a landing page builder solution focused on helping personalize conversion-optimized landing pages for your internet marketing campaigns. 

Instapage logo navy

The platform can help both your team and you to quickly create, personalize, and optimize post-click experiences at a great scale.

Beyond creating fantastic optimized landing pages, Instapage can be an excellent choice if you are looking for a digital marketing tool with advanced and amazing features such as;

  • Instablocks
  • Heat mapping
  • Team collaboration tool
  • Precision editing tools
  • Parallax scrolling
  • Publishing tools options

The platform was launched in 2012 by Tyson Quick, an online marketing guru and entrepreneur.

Therefore, if your primary goal is to integrate a robust platform that can help you to increase your advertising conversion, then Instapage might be a helpful tool.

Instapage Summary Review

Instapage Review


Overall Rating


Price range

$199/m to customized pricing

Core Feature

Landing Pages

Free Plan


Year Founded



Tyson Quick

Free Trial

What Can You Do With Instapage?

Instapage offers various functions that you will appreciate working within your business. These include;

  • Drag-and-drop elements.
  • Create mobile-responsive pages.
  • Publish landing pages quickly.
  • Get detailed landing page analytics
  • Customise templates.
  • Access to professional stock images.
  • Include collaboration tools.
  • Integrate with other email and marketing tools like Marketo, MailChimp, etc.

Instapage helps you whether you run search ads, social ads, display ads or you can use it for your lead-gen campaign and eCommerce purpose to create personalised experience to increase your conversion.

How Does Instapage Works?

Instapage work by providing solutions for various functions so as to ensure you increase your overall conversion rate.

This include;

For Search Ads

Instapage ensures you get more results from the search clicks by sending targeted Google and Bing Ads to message-matched post-click landing pages. The end result of this is improved conversion rate.

When you run search PPC ads then Quality Score & Relevancy matters a lot for overall visitors experience & conversion and Instapage do very well in this area which helps to reduce the CPA and increase overall campaign profitability.

For Social ads

If you want to leverage from your social media channels, then Instapage has got something good for you. This amazing platform works by Increasing your social media conversions so you don’t have to worry about losing customers on your social pages.

You will be able to boost your business growth across all your social accounts, including Facebook, LinkedIn, Instagram, Twitter and Youtube campaigns.

Therefore, Instapage will help you to scale your paid social campaigns by building conversion-optimized and mobile-responsive landing pages in a matter of minutes.

For Display Ads

Instapage allows you to give your customers a personalized experience by enabling you to create display ads with unique post-click landing pages.

This in turn increases your conversion rate, especially through display ads, and you are able to do all these even without a developer.

For Lead Generation

If you are looking for the best tool that can turn your ad clicks into more leads, then look no more than Instapage!

Instapage allows you to create personalized post-click pages for all your marketing campaigns to ensure that you drive more and better quality conversions that will increase your conversions and ROI.

For eCommerce Sales

When it comes to selling your products online, you want to leverage on selling more while spending less at the same time.

Instapage enables you to build personalized, standalone pages that are focused on converting more customers to your pipeline.

Is Instapage Right For Me?

Instapage platform is a dedicated landing page builder solution, and it's a perfect choice, especially if you are specifically looking to increase leads through creating stunning landing pages.

However, it's essential to understand that you will still need integrations with other third-party service providers, which will come with extra budget.

Instapage Features - Detailed Outlook on Every Tool and Functionality

Instapage comes with several features and functionalities that make your online marketing fantastic experience. 

Instapage landing page builder

These tools include;

Landing Page Builder

Instapage offers one of the best user-experience landing page builders that comes with built-in collaboration tools.

The builder also contains built-in Instablocks and global blocks for scaling purposes. It offers over 500 layouts that are tested for high conversion.

And just like its name, Instapage landing pages load faster, with or without AMP.

The Instapage builder also includes the drag and drop functionality that allows you to easily add and edit page elements such as images, headlines, paragraphs, buttons, videos, forms, shapes, maps, social buttons and many more.

Conversion-Ready Templates 

Instapage offers 500+ customizable templates for all kinds of uses, including lead generation, eBooks, webinars, apps, click through CTAs, events, etc.

Instapage allows you to design professional landing pages from available templates and launch faster to increase conversion rate.

The templates are fully customizable and optimized to help you increase conversions.

It's also essential to understand that Instapage allows you to easily import landing page templates from other platforms which you can modify to fit your branding.

Instapage also gives you an option to upload themes from ThemeForest where you can purchase lots of premium themes to use.

All themes and template layouts are responsive to any kind of device including mobile.

Instapage Editor

Instapage offers a full drag and drop editor where you don’t need any coding skills to navigate elements through it. 

This WYSIWYG Editor enables you to easily create landing pages by simply selecting the template of your choice and then customize it to match your business branding. 

You can easily drag and drop almost every element to your pages including

  • Images and Videos
  • Buttons
  • Forms
  • Headlines & Paragraphs
  • All kinds of shapes 

What makes Instapage editor more outstanding is that the tool offers you pixel-perfect precision when moving elements around.

Publishing Your Landing Page

After designing and creating your stunning landing pages with Instapage, you will want to host them so that they reach your target audience.

Instapage offers multiple options here. For instance, when you are done with publishing your page, you have options to publish it to;

  • A custom domain
  • WordPress
  • Facebook or
  • A demo page


Instablocks are pre-designed block templates that you use to create hundreds of post-click landing pages.

Instablocks offer your customers a great way to avoid creating duplicate content, instead focusing on developing newer content. This makes your marketing and advertising process an excellent experience.

Parallax Scrolling 

This is Instapage scrolling technique that moves background images slower than images in the foreground.

This helps better engage your audience and make them have a better user experience.

Instapage Integration

Instapage allows you to seamlessly integrated with other 3rd party service providers that make your marketing a fantastic experience;

  • Advertising Tools such as Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, Microsoft Ads, etc.
  • Analytics Tools like Google Analytics, Heap, KISSmetrics and many more.
  • Call Tracking Tools like CallRail, TrackDrive, Matelso and many more.
  • CRM Platforms like Salesforce, Infusionsoft and ActiveCampaign
  • eCommerce Tools including Shopify, Stripe and PayPal.
  • Email Marketing Tools such as ConvertKit, MailChimp, GetResponse and AWeber.
  • Live Chat such as Intercom, LiveChat, Zendesk and Apex Chat.
  • Marketing Automation such as Marketo, HubSpot, Autopilot, Infusionsoft, ActiveCampaign.
  • Other integration includes Zapier, WordPress, Google Fonts, Verb Tech, Fomo, GoToWebinar and many more.

Other Instapage Features Include;

  • BigStock image library: Instapage integrates with BigStock to offer you access to tons of royalty-free stock photos and videos.
  • Image manager: This enables you to upload your images, directly from your device or an URL.
  • Customizable confirmation message: Instapage allows you to easily customize the message your audience will see once they confirm your form.
  • Digital asset delivery: Instapage allows you to automate your lead magnets’ delivery once they subscribe to your email list.
  • PPC compatibility: Instapage is designed with PPC and AdWords marketers in mind. This feature allows you to add your landing pages to ad groups depending on the ad products, features & demographics you are targeting.
  • Dynamic text replacement: These features automatically match your landing page’s copy depending on your audience/visitors’ keywords search.
  • A/B testing: Instapage allows you to easily create a duplicate of your element and test a variation of the version to determine whether it will perform well.
  • Heatmaps: This feature gives you insight into how audiences are interacting with your page. It helps track mouse movement, clicks, how far visitors scroll, and where they spend the most time on the page.
  • Widgets: Instapage enables you to add more functionalities such as CTA buttons, countdown timers, video or even custom code.
  • AMP Landing Pages: AMP pages are mobile optimized, and this means your audience can easily access your landing pages on their mobile devices even on a slow internet connection.

Instapage Pricing Plans

Instapage Business Plan at $199 per month (or $149 if billed annually): This plan includes every feature and tool you need to start building and optimizing post-click landing pages for higher conversions.

Features include;

  • No Conversion Limits
  • #1 Landing Page Builder  
  • Instablocks
  • Thor Render Engine 
  • Post click Score 
  • AdMap 
  • Multi-Step Forms  
  • Server-Side A/B Testing  
  • Heatmaps  
  • Conversion Analytics 
  • Dynamic Text Replacement 
  • Zapier Integration 
  • Salesforce Integration
  • Marketo Integration
  • HubSpot Integration
  • SSL Encryption 
  • GDPR Compliance  
  • Google Single Sign-On (SSO)

Custom Plan: This is a unique based on your needs

It includes all the features in the Business plan plus;

  • Enterprise SSO (Okta & OneLogin)
  • 1:1 Ad-to-Page Personalization
  • Real-Time Visual Collaboration  
  • Editable Global Blocks  
  • AMP Pages & Experiences 
  • Direct Lead-Bypass 
  • Audit Logs 
  • Guaranteed Uptime-Enterprise SLA  
  • Ad Spend Conversion Attribution 
  • Page Migration Services 
  • Dedicated Launch Specialist 
  • Customer Success Manager 
  • Custom Feature Implementation

Instapage also offers you a 14-day Free Trial to help you test their features and functionality.

Instapage Testimonials & Success Stories

Instapage testimonials

Instapage Pros & Cons

Instapege Pros

  • Instapage offers an awesome personalised & post-click experience.
  • Instapage offers unlimited unique visitors support
  • Instapage pages are highly responsive so they look great on mobile too.
  • Instapage allows for seamless integration with other essential marketing tools.
  • Instapage also offers lots of reporting data and tools to help you to optimize your pages and improve your overall performance.

Instapage Cons

  • Instapage is somehow more expensive than many of its competitors
  • Instapage offers advanced features only on their costlier plans.

Instapage Alternatives & Comparison

There are other Instapage alternatives in the market you can use

These include;

1. Unbounce

When you compare Unbounce vs Instapage, Unbounce has more to offer regarding flexibility and customization options.

On the other hand, Instapage works smoothly out of the box with more defined landing pages.

Unbounce is also cheaper (price starting at $79/month) compared to Instapage (whose pricing starts at $149/month).

In terms of features, Instapage comes with better analytics and reporting with heat maps tools and customizable popups with exit intent and it’s the best tool for lead generating. 

On the other hand, Unbounce offers AI Powered “Smart Traffic” optimization, live reporting functionality, popup/sticky bar functionality and its the best options if you want to create quality high converting landing pages.

Therefore, regarding this Instapage vs Unbounce comparison, Unbounce could be the perfect choice if you need the best solution for designing and creating high-convertible landing pages for your medium to large business. Its pricing is also affordable and it offers many powerful features.

Instapage in this category could be a perfect solution if you want an easy to set up solution that can help you run a landing page creation service with tons of stunning pre-made templates for any industry and use case. 

2. Kartra

The difference in this Kartra vs Instapage category is that Instapage is more focused on the landing page creation & conversion than being an all-in-one platform like Kartra.

Besides helping you create high converting landing pages, Kartra also offers you all-powerful features you will need to run an online business, including Video hosting, Helpdesks, Calendars, powerful autoresponder, and other features you won’t get on Instapage platform.

Therefore, due to stand-alone capability and huge features it provides, Kartra would be the best pick between Kartra vs Instapage comparison, especially if you want the best all-in-one platform for any type and size of the business.

However, if your primary purpose is to create great landing pages that are conversion-focused and nothing else, then Instapage would be the best platform for big brands & enterprise solutions in this category.

3. Leadpages

Both Instapage and Leadpages are quality products that come with powerful features. 

Therefore, choosing one platform on this Instapage vs Leadpages category would come down to your business needs and budget.

For instance, Leadpages would be a perfect choice if you…

  • You want to work with a grid-based editor tool.You want to create popups and notification bars for your site pages.
  • You want to work alone on your landing page designs without collaboration.
  • You also want to create stunning websites besides just landing pages.
  • You are on a tight budget.

On the other hand, Instapage would be an ideal tool if…

  • You are not on a tight budget.
  • You want total control of creating a mobile responsive version of your landing pages. 
  • You want to leverage advanced analytic tools such as heat maps.
  • You want to collaborate with your team on your landing pages.

Is Instapage Worth Your Investment?

Absolutely yes!

While this question will depend on your business’s requirements, generally, Instapage is one of the best tools you can integrate into your business.

If you want better results from your PPC campaigns, social media contests or ebook downloads, Instapage solution can be all that you need!

Some of the great advantages it offers include;

  • Instapage offers one of the best landing page builders, with a simple drag-and-drop user interface.
  • Personalized post-click experience is what they focus to improve conversion.
  • Instapage offers built-in A/B testing tools with detailed conversion and performance metrics, which help you optimise your landing page accordingly to boost your marketing performance.
  • Instapage offers tons of landing page templates, and much more available from ThemeForest and other Instapage marketplaces so that you have a wide range of options to choose from when you want to create stunning and high-converting landing pages.
  • Instapage allows you to add custom JavaScript, HTML and CSS to your landing pages so that you can customise your templates with codes, if you know and like it.
  • Instapage also supports you to publish your landing pages to WordPress website using its WordPress plugin.
  • Instapage integrates with tons of email marketing providers and CRM tools to help you create a complete sales funnel.

However, suppose Instapage doesn't suit your business's needs; there are other tremendous solutions out there that you might want to consider.

These platform include;

  • Kartra for the best all-in-one platform.
  • Unbounce for creating quality and high-converting landing pages.
  • Leadpages for the affordable landing page platform.

Want to know more about Instapage, Checkout FAQs

Q. What is Instapage used for?

Instapage is an internet marketing solution that enables you to build landing pages for your online marketing and promotion campaigns. It includes incredible features such as A/B Testing, Instablocks, Parallax Scrolling and a lot more.

Q. Does Instapage offer a free package?

No. Instapage does not offer a free package. However, it comes with a 14 Days Free Trial where you can test Instapage features, tools and functionalities before committing to its monthly or annual pricing.

Q. How much do I need to pay for all Instapage features?

Instapage is no doubt one of the most expensive landing page solutions in the market. Its basic plan costs $199 per month if you go with monthly billing. However, Instapage gives you an annual payment option which comes with a discount at $149 per month. Instapage also offers you an enterprise plan where you can customize the package according to your business needs.

Q. How do I get the Instapage 14 Days Free Trial?

Getting an Instapage 14 Day Free Trial is easy. Just use this link which will redirect you to Instapage pricing website, and click on "START 14-DAY TRIAL" blue button to start your trial.

Q. Do I need to include my credit card details for the Instapage free trial?

No, you don’t need to provide your credit card details for you to sign up for your Instapage free trial.

Q. Does Instapage allow me to easily upgrade or downgrade my plan?

Yes. You can easily upgrade your free plan to Instapage core plan and also to the customized Enterprise Plan.

Q. Does Instapage offer a money-back guarantee?

No, As they offer 14 day trial periods so does not require However, Instapage has a 24-hour refund period, after which the fee is non-refundable. Instapage only halts your subscription at the end of your subscription period.


Instapage is a great solution, especially if you want to create professional landing pages. It helps you to deliver high-quality pages in a simple-to-use format. 

This makes Instapage one of the perfect tools for both beginners and experienced digital marketers. 

Therefore, if your primary goal is better landing pages, you can’t go wrong with Instapage. You can start your Instapage 14 Days Free Trial Now and see if its features can fit your business.

However, if you are looking for the best all-in-one marketing solution that offers very features on affordable pricing, then Kartra would be the best.

Or if you want a single affordable platform alternative to Instapage, I would advise you to consider Leadpages instead.

For quality landing pages and more customisation options, Unbounce would be your best pick & my most recommended landing page tool.

Bhargav Bavarva is a digital marketing consultant & affiliate marketing expert. He helps local, small & SaaS businesses to get consistent and predictable leads. He also guides people like you to find the right software tools by extensive review, comparison and personal recommendation to make informed decisions and earn more money!

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