Why All-In-One Marketing Platform Is Better Option Than Individual Software?

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Businesses marketers in many different industries are embracing digital marketing platforms, but the big question has always been whether to implement all-in-one marketing platforms or individual software. If you ever found yourself at the crossroad of choosing between the two, then this article has a solution for you.

All-in-one marketing solutions come with lots of benefits. They tend to focus on ease of use rather than offering sophisticated capabilities compared to individual solutions. Besides the flexibility they provide, there are a number of reasons why all-in-one marketing platforms are better options compared to individual softwares. Let’s have a look.

What are All-In-One Marketing Platforms?

All-in-one marketing platform is an integrated tool with a combination of many online marketing tools on one single platform. This means that you can manage to do digital marketing automation, landing page building, sales funnels, live chat, A/B testing, social media marketing, CRM, content marketing and SEO without purchasing other third party tools.

Some of the popular features found on all-in-one marketing platforms include; Email marketing, Websites and landing pages, A/B testing, funnel building, helpdesk & live chat, Event management (booking or scheduling), Mobile marketing, Dashboards and analytics, Social media marketing, Lead management (CRM) and E-commerce and point-of-sale.

Why All-In-One Marketing Platforms Can be a Better Option Than Individual Software?

Now, let’s see how these all-in-one marketing platforms are better options to your business as compared to individual softwares and what benefits you get with this;

1. Cost Effective

Having too many individual software tools will need you to hire tech person assistance to customize integrations using APIs. This comes with extra cost. Using an all-in-one business software ensures that you work with all the applications combined on one tool without depending on external assistance.

In addition, monthly subscription of individual software might sound cool if you have a small business. However, you will be required to integrate lots of individual softwares as your business grows and the subscription fee can get extremely expensive. Therefore, using a single software platform, that comes with all the essential marketing tools can reduce your  monthly cost.

2. Make Smart Decisions

Working with multiple individual tools means that you will have different data presented on different tools. This will result in everyone on your team seeing different views hence making different business decisions. However, when all your data is in one integrated platform, it’s easier to get access to information for detailed analytics and reports that will help you and your team to come up with one smart business decision.

3. Save More Time

All-in-one marketing platforms come with email automation tools that enable you to automate your entire marketing process. This helps you to target customers with automated messages through email, web, social, and text. You can also automate the data collection process, saving yourself lots of time you could take in collecting data on every individual software. Generally, all-in-one marketing tools free up your time spent on marketing as you don't have to micromanage every task. 

You don’t have to login to all different platforms while you just login with a single platform to work and check your analytis to save your time. 

4. Improved Customer Experience

When you can control all the areas of your marketing routines, then lead nurturing becomes easy. You will be able to track your customers’ journey in the sales cycle using just one tool. You will also have personalized customer interactions that will keep them more satisfied hence increase your overall sales.

5. Run Your Business Smoothly

If you are working with different individual tools in your business, you can get them connected. However, when one vendor updates or changes something, it breaks the connection and it can take you hours or days to fix. Using all-in-one platforms eliminates this frustration since updates are automatically incorporated across the entire suite of applications, helping you to run your business smoothly without inconveniences.

6. Centralized Reporting

With the rapid growth of the digital world, data becomes very crucial to any business. Working with all-in-one tools helps you to store your data in a single platform, giving you a  better control over it. This will help you to get a comprehensive view of your customers across all the marketing channels; from email exchange to engagement metrics and many more, hence, helping you and your team in making better business decisions. 

7. Easy to Exchange Data Between Your Tools

Individual softwares puts you on a hard task of moving your data manually from one system to another. This can be difficult and time wasting since it often results in incomplete information that can lead to costly mistakes. But with the right platform whose features can communicate to each other, you can avoid such issues. An all-in-one tool makes sure that you don’t waste time moving data around.

8. Easier Management

All-in-one marketing platforms offer you one simple user interface to deal with, making it much easier to manage than multiple individual solutions. You can have just one session for every person in your team, rather than training them on every software.

9. Quick and Better Support

Have you imagined yourself contacting every individual platform provider in case you face a problem with your campaign? Calling a bunch of different support teams from different providers can be a bit difficult and time wasting. With all-in-one marketing platforms, you can access all the support you need to solve your campaign issues in one place, making things much easier.

All-In-One Marketing Platform vs Dedicated Platform

all in one business management software

Here is a quick comparison of all-in-one marketing platforms vs dedicated tools;


All-In-One Marketing Platform

Dedicated Platform


Getting an integrated view of your customers data in one platform results in making better business decisions.

Sharing your customer data across individual platforms causes data inconsistencies, redundancies and sometimes unusability.

Multiple Tools

Multiple marketing tools collected in one platform makes it easy for you to carry different operations without challenges which increases your business efficiency and productivity.

Working with multiple marketing tools separately results in complete chaos and can be confusing. 


Since all your marketing tools are integrated on one platform, it will be easy for you to implement and work with them.

You will require technical integrations to keep your multiple tools in sync. This is costly and it can even get complex to implement.

Log in

You only have a one-time log in hence saving you lots of time.

You are wasting your time switching between systems.

Learning Curve

You will only learn one tool and once you have mastered it then that's all. This helps you to focus on your marketing rather than in learning any tools.

You will need a lot of time learning each and every individual marketing tool in order to work with them smoothly. 

Monthly Subscription

With a unified platform, it's easy to track your payment date and it's also much affordable when dealing with only one tool that contains all the essential business features.

Monthly fee becomes expensive when working with multiple dedicated platforms. Also, keeping track of timely payments for multiple tools can be a huge administrative task.

When to Use All-In-One Marketing Software?

All-in-one marketing software are ideal if;

  • You are handling all your business marketing needs on your own and you don’t want the hassle of managing dedicated platforms in different areas.
  • You have less budget of purchasing and maintaining several different individual software
  • Your business is not focused on one specific area; it has a general outlook.

How to Select The Best All-In-One Marketing Platform

The marketing automation platforms continue to grow with new tools emerging in the market. This makes it difficult for you to know and choose the right platform for your business. Therefore, you have to make sure that the platform you are going to choose must meet your business expectations. 

Therefore, here is a list of essential features you need to consider before choosing your all-in-one platform;

  • CRM tool that will help you to track leads, manage customer interactions and identify sales opportunities. 
  • Email Marketing to enable you to send emails to targeted leads/customers.
  • Marketing automation which will enable you to initiate emails, campaigns and posts  automatically across multiple channels.
  • Landing page builders help you to create your page with an easy to use drag-and-drop builder.
  • Integrated Reporting which will help you to get detailed insights into your business across all marketing and sales channels.
  • eCommerce: Enables you to include a shopping cart and a sale functionality in your website.
  • Contact Segmentation: The tool you choose should allow you to put your contacts into different categories based on your clients’ activities information.
  • SEO that would help you to increase the quantity and quality of traffic to your website.
  • Social media marketing: Enables you to create workflows and materials for a marketing campaign on your social media platforms.
  • SMS marketing: Allows you to market through texts.
  • Other tools like helpdesk, calendars, funnel builder, membership site building or course creating, affiliate management, video hosting are also good features you may need many times and you can consider.

Top 3 All-In-One Marketing Platforms

Are you looking for some of the best all-in-one marketing solutions to improve your email marketing campaigns? Besides endless variety of marketing platforms available in the market, here is a list of out top 3 selection;

1. Kartra

Kartra is the best all-in-one marketing software that comes with nearly every feature you would need in your business of any size. It can be a great option if you are looking for much more than just an autoresponder. It includes other amazing features such as a comprehensive page builder, sales funnels builder, email marketing tools, video hosting, helpdesk, membership site builder, affiliate management and many more.

When should you use Kartra?

Use Kartra if;

  • You want to benefit from in-built advanced features such as SMS messaging, machine learning, advanced automation and many more.
  • You don’t want to overload yourself with third party integrations.

What makes Kartra more amazing is that you will be able to access all these essential features, even in the basic plan at $99 per month, which is worth the value you will get. Kartra offers a 14 Day Kartra Tial For $1.

Bottom line: If you are looking for the best all-in-one marketing platform to run your online business successfully, Kartra can be the best option for you. Thanks to its advanced, powerful features and affordable prices that stay reasonable as you upgrade to higher plans.

Find more about Kartra Review and Kartra Pricing to learn more.

Get started with Kartra for 14 days for $1 today.

2. GetResponse

Getresponse is another simple-to-use all-in-one marketing platform for managing your email marketing campaigns effectively. It offers a variety of features including; email marketing tools, landing page builder, funnels, webinars and CRM.

When should you use GetResponse?

Use GetResponse if;

  • You want to build landing pages, funnels as well as running webinars under one tool
  • You want to work with advanced features like automatic map feature, autofunnels, autoresponder, contact segmentation and many more.

GetResponse Basic Plan starts at $15 every month for 1K contacts and it enables you to send unlimited emails to as many as 100K contacts at a price of $450.

Bottom line: If you are looking for strong email marketing tools where you can create comprehensive sales and marketing funnels and landing pages, then GetResponse might be for you.

Try a 30 Day GetResponse Free Trial now. 

3. ActiveCampaign

ActiveCampaign is an all-in-one marketing software which includes pre-built automations that combine email marketing, advanced marketing automation, machine learning and CRM for powerful segmentation and personalization across your social channels, emails, chat, messaging and text.

When should you use ActiveCampaign?

Use ActiveCampaign if;

  • You are exclusively looking for high-quality email marketing automation.
  • You need a tool that can perform multi-channel marketing.

ActiveCampaign price will depend on the number of contacts & features you need. For instance, its Basic Lite plan costs $15 per month for 500 contacts and can cost as much as $505 per month for 100K contacts.

Bottom line: If you are looking for email marketing, marketing automation, and CRM tools that would help you to create incredible customer relationships for both small and medium business, then ActiveCampaign could be a great tool for you.

Try 14 Day ActiveCampaign Free Trial now

So, Should You Consider Using All-In-One Digital Marketing Platforms?

Yes, as we have seen, an all-in-one digital marketing platform comes with many benefits that will help you to run your online business of any size successfully. With all in one marketing tool, you are guaranteed less stress and more time to focus on other projects to grow your business, putting you many steps ahead of your competitors.


An all-in-one marketing platform can be the best thing you can have in your business. They include all the essential features that work and perform more efficiently because they have all the necessary features, in one place. Therefore, whether you are a start-up or a company that has been around for a while, investing in an all-in-one marketing platform can be a great idea.

If you are ready to get started with the best tool then I recommend to start with Kartra because of their features and affordable pricing while having really advanced functionalities.

Bhargav Bavarva is a digital marketing consultant & affiliate marketing expert. He helps local, small & SaaS businesses to get consistent and predictable leads. He also guides people like you to find the right software tools by extensive review, comparison and personal recommendation to make informed decisions and earn more money!

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