13 Best Sales Funnel Builder Software Tools Buying Guide 2022

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Best Sales Funnel Builder

If you are running any online business, you know how complicated the sales process might be. Therefore, Sales Funnels is essential to any online business. Now the real question is: How sure are these tools good for your business? Can they create high converting sales funnels that will help you to market and sell your products online? 

Today, I am going to cover 13 Best Sales Funnel Builders that will guide you to choose the best sales funnel software which will help you run a successful online business as well. I will also tell you specific things you should consider when choosing the best sales funnel building tool for your business.

The Top 13 Best Sales Funnels Builder 2022

  1. Kartra
  2. GetResponse
  3. ClickFunnels
  4. GrooveFunnels
  5. Ontraport
  6. Kajabi
  7. Builderall
  8. Wishpond
  9. Systeme.io
  10. Simvoly
  11. OptimizePress
  12. Convertri
  13. Thrive Themes

Sales Funnel Builder Software Comparison

Sales Funnel Builder Tools

Pricing Range (per month)

Our Rating

Best For

$99 - $499


Best for agencies who need all-in-one tools for building best sales funnels

$15 - $580


Best for affordable automation tools

$97 - $1497


Best for creating beautiful Sales Funnels quickly

Free to 

$99 - $1397


Best for digital features with price value

$79 - $497


Best for Advanced Sales & Marketing Automation features

$149 -  $399


Best for course creators

$19.90 - $69.90


Best for cheapest sales funnels come all-in-one tool

$75 - $299


Best for Basic Marketing Automation

$27 - $97


Best for Building funnels in a fraction of seconds

$12 - $149


Best for easy-to-use software tool

$99 - $199


Best for Sales funnels and checkout flows inside your WordPress site

$53 - $166


Best for faster loading of funnels and landing pages

$19 - $97


Best for the Full Suite WordPress Plugins

Which is the Best Sales Funnel Builder Software?

To guide you choose the right software, let’s now go deep into key features, pricing, pros and cons of each tool;

1. Kartra (Top Choice) Best Sales Funnel Builder Software

Best for agencies who need all-in-one tools for building best sales funnels

kartra best sales funnel builder

Kartra is one of the best sales funnel builders which houses almost every feature you need for your online business. It is an all-in-one tool containing Sales Funnel platform and various online marketing solutions that makes it easy for launching and marketing your online business - all under one roof. 

This means that with Kartra, there is no need to invest in any other tools or to hire a team of web developers, copywriters, system integrators and designers.

Getting started with Kartra is also simple because it comes with lots of comprehensive videos to learn from. 

Some of the key Kartra Features

  • Kartra done for you Funnels & Campaigns to help you build a multi-page funnel flow so that you can easily convert visitors into leads, leads into customers and customers into recurring clients
  • Kartra Pages with a simple drag-and-drop page builder featuring hundreds of professionally designed templates. 
  • Kartra Checkouts to enables you to sell products and services online 
  • Kartra Leads to help you build and grow your leads, prospects and customers.
  • Gorgeous lead capture Kartra forms to create your own custom fields with powerful tagging and automation rules.
  • Automated sales-driven campaigns to help you easily launch your list and sales sequences 
  • Inbuilt marketing-oriented Kartra Videos hosting solution which enables you to host your campaign videos without the need for YouTube, Wistia or Vimeo.
  • Kartra Agency which allows you to access your entire agency portfolio and manage your client accounts from a centralized point.
  • Kartra Calendar for booking events and managing appointments with your clients and customers
  • A built-in affiliate management system where you can assign affiliates, set commissions and manage affiliate payouts
  • Kartra marketplace where you can display your product and let marketers apply to promote it for you.
  • A/B Split Testing to help you to test different variations and choose the best converting page.

Things we like

  • Unlike other sales funnel builders, Kartra comes with flexible Shopping Carts and in-built email marketing in every plan
  • Affiliate management is included in all plans to help you generate an extra income irrespective of the plan you choose
  • Kartra comes with fast server to help you load tons of pages without facing slow-down challenges
  • Easy Integration; from PayPal, Authorize.net and Stripe, to Zapier, Twilio, and Pliv
  • Kartra has an awesome in-built video hosting solution on every package enabling you to upload video content directly to Kartra’s servers and customize the video experience in your own taste

Things we don't like

  • It’s expensive if you have a small or unprofitable business
  • Steep learning process since it comes with lots of features

Plans and Pricing

kartra pricing plans

Kartra offers you a trial period of 14 days for $1 ONLY. During this time, you will have to test all its amazing features. Thereafter, you can either choose from the below Kartra pricing options;

  • Starter Plan at $99 per month: 2,500 leads
  • Silver plan at $199 per month: 12,500 leads
  • Gold plan at $299 per month: 25,000 leads
  • Platinum Plan at $499 per Month: 50,000 leads
  • Kartra Enterprise plan: Please contact Kartra support team

Silver plan and above offers you a great opportunity to benefit from hosting unlimited pages as well as selling unlimited products, depending on the number of contacts/leads your business needs.

Find out more about Kartra's review and Kartra pricing to get an in-depth idea.

Bottom Line

Kartra is a great all-in-one solution for both newbies and advanced users who need a powerhouse of marketing features under one roof. Therefore, if you need a sales funnel builder with built-in email marketing and affiliate program and other amazing advanced features which are easy to work with, then Karta can be a better deal. Kartra is goal-oriented which can help you to form high-converting sales funnels.

Start Kartra 14 Day Trial at $1 here

2. GetResponse

Best for affordable automation tools

getresponse sales funnel builder

Getresponse is another amazing funnel building tool which also offers other tools to help you nurture your relationships with your customers. These tools include email automation tools, landing pages, webinars, CRM and Autoresponders. 

GetResponse Features

  • Email marketing to enable you to send great-looking emails that engage and sell.
  • Templates: Professional templates, along with easy design tools which are flexible and ready to deliver beautiful landing pages
  • Conversion-focused sales pages: GetResponse enables you to customize your sales page and order form templates in a matter of minutes, so that you can sell your products and services online.
  • Landing pages: GetResponse enables you to create beautiful landing pages that convert your traffic and leads into recurring customers.
  • Marketing automation to help you create a ready-made workflow to welcome, upsell and many more.
  • Built-in web forms which helps you to set your campaign automatically.
  • Conversion funnel which is a powerful traffic-generation tool to help you to drive quality traffic to your pages.
  • Easy set-up Webinars to enable to demonstrate processes and show or promote your products to your audience anywhere, anytime.
  • Integration with other online campaign features such as  Email marketing, Landing pages, Marketing automation, Webinars, Paid ads and Conversion funnel 
  • Ecommerce integrations: You can connect your GetResponse shopping cart and import your products from Stripe, Shopify or WooCommerce.
  • Comprehensive split testing features

Things we like

  • Comes with lots of helpful training and guides
  • GetResponse has high customer satisfaction and great value for the price
  • GetResponse comes with excellent marketing automation options
  • It offers good approach to data, making it more flexible to work with
  • Freedom of choosing pricing plan depending on the number of contacts you need per month

Things we don't like

  • Other essential features such as order bumps, one-click upsells & downsells, affiliate management tools, in-built video hosting and membership sites are not available.
  • The landing pages are nice, but they often take time to pre-load
  • GetResponse will count one subscriber as two when the same subscriber is added on two email lists

Plans and Pricing

GetResponse pricing plans

GetResponse provides you with a 30-day free trial and flexible pricing packages with plenty of modern features. You also don’t need a credit card to sign up for the free trial which allows up to 100,000 contacts.

  • Basic Plan at $15 to $450 per month for 1,000 to 100,000 leads
  • Plus Plan at $49 $499 per month for 1,000 to 100,000 leads
  • Professional Plan at $99 to $580 per month for 1,000 to 100,000 leads
  • Max Plan: Custom pricing

Bottom Line

Although GetResponse doesn't come with lots of in-built features for your sales funnel creation journey, its user experience is amazing and the third-party integrations allow you to easily connect the application with your existing business software platforms to maximize the impact of your campaigns.

Get started with GetResponse 30 day trial now. 

3. Clickfunnels

Best for creating beautiful Sales Funnels quickly

clickfunnels funnel builder

ClickFunnels is another amazing Sales Funnels Builder whose primary objective is to make funnels more efficient and it does this well. ClickFunnels offers tools that allow you to save time especially if you have zero experience in coding. 

The core features of ClickFunnels are also pretty easy to handle and manage. A cohesive menu makes it easy to navigate to all parts of your funnel managing process, from choosing templates to the drag and drop editor.

ClickFunnels will also enable you to integrate with other marketing tools such as email, webinar and SMS/text

ClickFunnels Key Features

  • Pre-built funnel templates to help you build complex funnels for your business, even if you don’t have sales funnel building knowledge.
  • Inbuilt automation (Follow-up funnels) that lets you send emails based on your funnel visitors’ behaviour.
  • Funnel sharing enables you to share a complete marketing funnel with your clients.
  • Drag-and-Drop sales funnel platform to help you work easily with every funnel building element without the need of learning how to code or hiring a developer.
  • Membership site for marketing your products and services, as well as getting a chance to learn from other marketing experts.
  • Affiliate management tool to enable you to assign affiliate links to marketers and run an affiliate marketing program for your products.
  • Funnel Flix with over a dozen collections of marketing training and courses by industry-leading experts and is free to access once you have a ClickFunnels account

Things we like

  • It has high-quality page builder templates covering everything from squeeze pages, webinar sign up pages, thank you pages and many more.
  • ClickFunnels is more efficient: The process of editing a page element editor, loading page templates and inserting page elements faster.
  • It has more third-party integrations
  • ClickFunnels is also suitable for beginners with less to no experience in working with digital marketing tools.

Things we don't like

  • ClickFunnels is not suitable if you want to monetize your followers via membership since it does not come with membership management features. 
  • Unavailability of other essential in-built features such as calendars, helpdesks, video hosting. You will need to integrate a third party which comes with extra cost.
  • It is a bit costlier compared to the features they offer.

Plans and Pricing

ClickFunnels pricing plans

ClickFunnels has mainly two pricing plans; The Standard Plan at $97 a month and The Platinum Plan which comes at $297 a month. Interestingly, if you opt for a yearly subscription you will get two months free ($997 for Standard and $2,997 for Platinum plan). 

The difference in these two plans is that, with the standard plan, you will only benefit from funnel-building, with some limitations on the amount of pages (100), visits (20,000) and funnels (20). In the Platinum, all these features are unlimited.

You also get a 14 day free trial to try out the service on both plans.

ClickFunnels has other products and plan as well which you can learn from our in-depth ClickFunnels Pricing Reviews 

Bottom Line

If you are the kind of person who likes to build your own pages from scratch with the shortest time possible then ClickFunnels can be a great tool for you.

Get started your 14 day free trial with ClickFunnels today.

4. GrooveFunnels 

Best for digital features with price value

groovefunnels best Free funnel builder

Whether a new or experienced business person, GrooveFunnels gives you sales funnels softwares with all other essential online marketing tools at a friendly price that will help to grow your business online.

GrooveFunnels offers tools ranging from GrooveSell (the shopping cart), GroovePages (landing page builder), GrooveMail (email service provider) and other useful software you can use to sell digital and physical products online. All these tools are ideal for your business especially if you are a blogger, affiliate, content marketer or course creator.

GrooveFunnels Key Features

  • GroovePages to enable you to create high-converting funnels and sell digital products to your target audience.
  • GrooveSell: This is a shopping cart platform similar to Shopify, ThriveCart and SamCart to help you sell your digital products and recruit affiliates. 
  • GrooveMail which allows you to perform automation and broadcasting as well as text and voice SMS broadcasting.
  • GrooveAffiliate to recruit affiliate marketers to promote your products and services.
  • GrooveVideo which comes with its own customization features and branding just like Youtube. Advanced features such as A/B testing and analytics also helps you to know how your audiences are engaging with your videos and what types of videos to create.
  • GrooveMember: This is a membership Content Management System and online course platform which allows you to host your courses, membership sites and virtual summits. 

Things we like

  • Easy to create and share funnels
  • It’s an all-in-one marketing suite
  • It comes with a lifetime basic plan which is completely free and comes with almost all the essential features you need for funnel creation.

Things we don't like

  • Steep learning curve
  • It can be a bit daunting for beginners (especially with all the tools included)
  • Not all tools are available at the moment

Plans and Pricing

GrooveFunnels pricing plans

GrooveFunnels comes with a FREE Lifetime Basic plan that allows you to have a taste of their amazing features. Currently, GrooveFunnels is offering Platinum Lifetime Option, which comes with a one-time payment of $1,397 (or 4 monthly payments of $497 or 6 monthly payments of $388 or 12 monthly payments of $249).

After the launch, the original Platinum plan will cost $299 per month. Other plans that will be available on a monthly subscription after launch include; Silver Plan at $99 and Gold Plan at $199

Bottom Line

If you want to work with amazing digital features, and don’t want to commit yourself on monthly subscription, GrooveFunnels can be a great tool for you, as long as the lifetime offer is still there.

Get started with GrooveFunnels for free right now.

5. Ontraport

Best for Advanced Sales & Marketing Automation features

ontraport sales funnel software

Ontraport is another sales funnel builder that connects your business with your customers, with a do-it-yourself simplicity. It delivers almost all the essential online business tools you need, all centered around a robust CRM and marketing automation system which seamlessly integrate with its sales funnels, landing pages, email marketing, ecommerce and analytics tools to give you great results. Ontraport also offers membership sites, referral programs, sales force automation and business process automation features that power systemization and scaling.

Key Features of Ontraport

  • A Flexible Block-Based Editor for creating sign-up forms, landing pages and emails
  • Campaign Builder to help you design your forms and landing pages
  • Attractive Landing Pages that show off your products and services and convince your audience to join your list.
  • Beautiful Forms to capture your page visitors’ attention, information and payments with forms that sync data directly to your contact database
  • Membership Sites to create, launch and manage your entire membership site 

Things we like

  • Its block-based editor tool is very flexible and full-featured
  • Great Customer Support
  • All emails sent from Ontraport use dedicated IP addresses to boost your overall email deliverability while minimizing the possibility of your messages ending up in the spam folder.
  • Ontraport offers full CRM capabilities which makes it ideal for marketing and sales. 

Things we don't like

  • Steep learning curve which takes you weeks or months to fully understand its operation
  • Ontraport does not have many integrations in comparison to its competitors.
  • Ontraport does not make it easier for you to clean up your records and remove duplicate contacts. For instance, If one customer downloads an eBook from your site, sh/e can end up being added to your database three times.

Plans and Pricing

ontraport pricing plans

Ontraport comes with a Basic plan only supports up to 1,000 contacts for $79 a month. Other packages include Plus plan at $147 for 2,500 contacts, Pro plan that supports 10,000 contacts for $297 a month and Enterprise plan that supports 20,000 contacts for $497/m.

Ontraport also offers you the ability to build custom plan which allows you to create relationships between multiple contacts & other features

Bottom Line

If your objective is to sell products online, need advanced sales & marketing automation, or have an online training or education program, and don’t have budget issues then Ontraport could be a great marketing automation software for you.

Get started with Ontraport 14-Day with No Credit Card Free Trial now.

6. Kajabi 

Best for course creators

kajabi funnel software

Earlier Kajabi was only for course platform but now Kajabi is an “all-in-one” platform that comes with intuitive, built-in sales funnels tools that are focused on helping your online business. It includes high converting  inbuilt sales pipeline builder, webinar pages, and email automations to nurture your sales process. 

Kajabi key features

  • Sales tools to make getting paid for your content easy
  • Landing pages to grow your audience list
  • High-quality built-in sales funnel builder software, email management tools and marketing automations platform.
  • Simple to use, intuitive and fast Course Creation platform
  • Kajabi Analytics which helps to give insight on product progress, offers sales, forecasting and affiliate tracking.
  • Customer Feedback Portal which enables your customers to submit, upvote and track feature requests.
  • Large set of professionally designed, customizable Themes
  • A course creator to turn your content into digital products
  • A website to show off your store of digital products

Things we like

  • Kajabi is built to sell, it comes with amazing tools for creating sales funnels and landing pages and converting your site visitors into customers. 
  • Large freedom of customizing since you can match the look and feel of your business or website the way you want.
  • Allows you to create an entire website as well as run a blog.
  • Kajabi provides excellent customer support.

Things we don't like

  • Affiliate program not available at entry level
  • You can allow comments on every page, but no discussion forums
  • Despite being all-in-one platform, you will need to use a 3rd party platform (Accredible) to offer completion certificates
  • Doesn’t support advanced quiz elements like questions banks, randomization, etc.
  • Doesn’t handle sales taxes.

Plans and Pricing

kajabi pricing plans

Kajabi offers a 14-day free trial on all plans. However, you can also get a 28-day free trial as part of their Kajabi Hero Challenge.

Its three main packages include;

  • Basic Plan at $149 per month which comes with 3 funnels & Products, 1 Website, 10,000 Email contacts
  • Growth Plan at $199 per month comprising of 15 funnels & products, unlimited pages & emails and 25,000 contacts
  • Pro Plan at $399 per month which includes 100 funnels and products 100K contacts and 2M emails

Bottom Line

Kajabi’s starting price is steep but if you want to convert your expertise into a business rapidly and know you have got the tools to help you market and sell effectively, then you should try Kajabi.

Get started with Kajabi 14 day free trial right now.

7. Builderall

Best for cheapest sales funnels come all-in-one tool

builderall best sales funnel software

Builderall is a sales funnel and complete all-in-one digital marketing platform that provides you with all the tools you will need to launch and run a successful online business. It includes built-in Email Marketing that makes it easy for you to connect with your leads. Its drag and drop Email Marketing Automation can help you to build amazing and unlimited email marketing automations.

Its sales funnel templates are designed primarily to help boost your sales and conversions. BuilderAll’s templates also come with a variety of options and checkout possibilities 

BuilderAll key features

  • A/B Split Testing
  • Sales funnels
  • Templates 
  • Funnel Sharing with your email list and automations with your friends or customers
  • Super Checkout to sell your products online with one-time payments
  • Affiliates system
  • Bump Sells, Upsales and Down Sales 
  • Website Sharing with your customers with one click
  • Heat Mapping to allow you to view where your audience has been clicking on each page. (This helps understand your audience behaviors and how they navigate your website).
  • Floating video which enables you to upload videos you have filmed with a green screen or a similar color background to only display the objects in front of the screen.
  • It also comes with integrated marketplace to help you sell your products as well as to promote relevant affiliate offers

Other features include, Dedicated servers, Drag and drop site builder, Presentations builder, Animated video tool, Design studio, App creator, Email marketing, On-page SEO, Script generator eCommerce, eLearning Membership sites, Webinars and Blog builder.

Things we like

  • High converting sales pages for product creators
  • A myriad of apps and features to enhance your website and marketing funnels
  • Plans are great for newbies and experienced digital marketers alike
  • Dedicated servers to host your content with enough bandwidth

Things we don't like

  • You can’t transfer your existing site
  • Its learning curve is a bit steep
  • Not as intuitive & little bit difficult to work

Plans and Pricing

builderall pricing plans
  • Free plan 100 Subscribers
  • Builder plan at $19.90/month: Connect 3 domains and get 100 Subscribers
  • Marketer plan at $29.90/month: Connect 5 domains and get 5,000 Subscribers
  • Essential plan a $49.90/month: Connect 10 domains and get 15,000 Subscribers
  • Premium plan at $69.90/month: Connect 15 domains and get unlimited subscribers
  • Funnel Club plan at $199.90/ one time + $99.90 Month $69.90 /Monthly (Lock The Price Forever!)

Bottom Line

Builderall is a great software if you are looking to get access to a complete suite of marketing tools in one platform at the cheapest price. So if you are just starting out and don’t have $100-200 a month income and looking for a cheaper but more feature rich platform, then this is really worth your trial.

Get started with Builderall right now & secure your deal forever!

8. Wishpond

Best for Basic Marketing Automation

wishpond automated sales funnel

Wishpond is another powerful tool for any online marketing strategy which offers multiple tools such as sales funnels software and marketing automation to enhance your online marketing efforts. Its marketing automation platform is designed to make it easier for you to generate, manage and nurture leads. In addition to this, Wishpond enables you to score and segment leads automatically into lists based on your audience activities and personal details.

Wishpond focuses on both small and medium-sized businesses and you can integrate with over 30 other third parties such as email marketing and CRM platforms.


  • Lead Scoring to scale your leads based on their activity and personal details to help you know who is ready to do business with you
  • Embed Lead-Generation Forms on your website and blog.
  • Landing Pages to create attractive pages on your website and blog
  • Marketing Automation to send personalized emails to your Leads based on their activity and personal detail.
  • Email Marketing to help you personalize your emails to each Lead 
  • Lead Profiles to help you get insight into your Leads (their website activity, emails they have opened and many more)
  • Website Popups to help you convert more website visitors into leads

Things we like

  • Wishpond has beautiful preset templates that make building a contest fast and easy.
  • Its marketing automation features makes it easy and affordable for you to nurture your website visitors and leads into sales.
  • All the features for creating campaigns are user friendly and the support team is always quick to respond if any issues arise.

Things we don't like

  • Drag and drop interface is not as responsive as its competitors
  • It's hard to customize templates to closely resemble your own brand
  • Campaign transfers are complicated
  • There is limited dashboard customization options

Plans and Pricing

wishpond pricing plans

Wishpond pricing depends on the number of contacts you need. It includes;

  • Starting Out Plan at $75 per month (1,000 contacts)
  • Everything You Need Plan at $149 per month (2,500 contacts)
  • Rapid Growth Plan at $299 per month (upto 10,000 contacts)

Wishpond also provides you with a 14 day free trial. If you wish to upgrade to any plan after your free trial, you can get a 36% discount in each package if you opt for a yearly subscription.

Bottom Line

If you are a small business and looking for features that allow you to create perfect landing pages with the best conversion rate, contests pages that can attract more audience to participate and manage all your leads under one roof, then Wishpond might be for you but as this is not robust solution and costly too so I recommend Kartra over Wishpond.

Get started with Wishpond 14-day free trial today.

9. Systeme.io

Best for Building funnels in a fraction of seconds

systeme.io sales funnel tools

Systeme.io is a sales funnel builder platform which enables you to create high converting funnels and automation systems to increase your business leads and sales. You can create sales funnels by simply dragging and dropping, create email lists, send unlimited emails, create a full-fledged SEO blog, create your own affiliate program, automate your entire business and perform many more things for the purpose of improving your online marketing.

Systeme.io Features

  • Sales Funnels tools to build your sales funnel in seconds with few clicks and you can also add upsells, downsells and order bumps to your sales funnels
  • Email marketing platforms to enable you to set up email campaigns and send email newsletters
  • Sales Product feature where you can connect your Paypal or Stripe accounts to sell your products
  • Drop Shipping tools which enables you to build high converting sales funnels to sell physical products
  • Blog to help you bring in more organic traffic
  • Affiliate Programs to increase your sales 
  • A/B Testing where you can test your email automation to know what works and what doesn't.

Things we like

  • It's easy to build informative and professional sales funnels 
  • It comes with amazing themes and templates
  • It's also easy to automate your tasks using Systeme.io marketing automation features.
  • Systeme.io offers payment flexibility which makes it easier to cater to a broader audience.

Things we don't like

  • There is limited design flexibility offered
  • Doesn’t have lots of third party integration partners compared to its competitors
  • Email subscribers limit (the maximum email subscribers you can have is 15,000)
  • You cannot create team members to share your funnels with

Plans and Pricing

systeme.io pricing plans
  • Start up Plan at $27 per month (5,000 email subscribers)
  • Webinars Plan at $47 per month (10,000 email subscribers)
  • Enterprise Plan at $97 per month (15,000 email subscribers)

Bottom Line

Compared to its competitors, Systeme.io is more affordable and comes with unlimited funnels in all its packages. So, if you are interested in starting an online business, selling coaching or information products and want the lowest possible barrier to entry, then Systeme.io might be a great software. Looking for a cheaper option then you can consider this on your list but not as sophisticated as others.

Get started 14 day free with Systeme.io now.

10. Simvoly

Best for easy-to-use software tool

simvoly sales funnel management

Simvoly is another funnel builder software which helps you to easily create stunning websites and seamless online stores for your business. It offers beginner-friendly accessibility with simple functions such as a drag and drop website builder, Store builder, Responsive web themes, Funnel and landing page creator and Blogging tools.

You can also integrate other external tools such as MailChimp, Stripe, PayPal, ActiveCampaign, Zapier, GetResponse and Google analytics.

Simvoly features

  • Fully customized checkouts, upsells & subscriptions
  • Attractive, customizable, responsive-design site templates
  • Simple drag and drop builder for building your pages
  • Funnels to help you create funnel flow, do A/B testing and custom sales process
  • Ecommerce to easily sell your products online just from the entry-level Personal plan.
  • Clear, friendly drag and drop widgets which makes it easy for you to build a website without any coding knowledge
  • Affiliate program with 35% recurring commission
  • Blogging feature on each template 
  • Integrated Analytics to help you track key metrics such as the number of site visitors, keywords used to reach your site, and page views. 
  • Automatic SSL Certificates which offers free SSL certificates so you can rest easy knowing your website is secure.

Things we like

  • It comes with a wide selection of fully customizable themes
  • Simvoly features a website wizard that employs artificial intelligence which automatically suggests a website template based on the type of site you choose, making the whole process easier for you to build funnels, pages and website.
  • It's easier to do A/B split testing which helps you to analyze your traffic, track conversions, and derive sales analytics. 
  • It is reliable and functions quickly compared to WordPress and other sales funnel builder tools

Things we don't like

  • Simvoly does not include an email marketing tool
  • It only includes basic functionalities only which might not be reliable enough for comprehensive marketing tools

Plans and Pricing

simvoly pricing plans
  • Personal Plan at $12 per month (1 funnel)
  • Business Plan at $24 per month (5 funnels)
  • Growth Plan at $59 per month (30 funnels)
  • Pro Plan at $149 per month (unlimited funnels)

Bottom Line

If you are looking for a beginner-friendly sales funnel builder with simple to use functions then Simvoly is good but here you can not expect much more advanced level of functions.

Get started with Simvoly here.

11. OptimizePress

Best for Sales funnels and checkout flows inside your WordPress site

optimizepress funnel building software

OptimizePress is an advanced marketing WordPress plugin that you can use to create professional landing pages, sales pages, sales funnels, membership websites, online courses, event pages and more.

It is faster, easier to use and it comes with beautiful pre-made templates. Its recent updates turned it into a full sales funnel builder and it will enable you to sell products, A/B test your pages and perform many more tasks that would help you grow a successful online business.


  • Page builder to enable you create any kind of page you need for your online business including Webinar Registration, Video Sales Pages, Webinar Thank You Pages, Email Confirmation Pages, Seminar & Event Pages, Product Launch Pages and many more
  • Simple drag and drop page for easily creating sales pages and landing pages
  • Membership sites and paywall creation
  • Opt-in forms and metrics
  • Responsive design that is easy to work with
  • Standard WordPress theme and plugin support

Things we like

  • It’s one of the most affordable sales funnel builders with many features for WordPress users
  • It comes with tons of excellent free templates together with premium templates 
  • It is also easier to use (especially if you are familiar with WordPress)
  • It integrates well with other plugins such as email, membership plugins, SEO, cache and optimization

Things we don't like

  • Customer support is apparently slow
  • If you ever stop using OptimizePress for a while, you risk losing all of your work
  • The page builder doesn’t offer supplementary web hosting services

Plans and Pricing

optimizepress pricing plans
  • Essential plan at $99/year
  • Business plan $149/year
  • Suite plan $199/year

Bottom Line

If you want to build high-converting sales funnels and landing pages especially using WordPress, OptimizePress can be a great option for you.

Get started with OptimizePress right now.

12. Convertri

Best for faster loading of funnels and landing pages

convertri lead generation sales funnel

Convertri is another amazing sales funnel builder with accelerated page technology, loading huge pages in a matter of seconds. Convertri helps build sales pages that will boost your conversion rates. It works perfectly if you want to offer products or services to customers like B2C/B2B or if you want to run a Local Businesses or Agency.

Convertri Features

  • Accelerated Page Technology (AMP) which are fast loading pages and can load in less than 3 seconds.
  • Integrate with third party tools such as your email marketing solution, Shopping cart, webinar software, automation tool, payment processor and many more.
  • Drag-and-drop editor which allows you to easily move buttons, add media files or change texts
  • Page Import/recreation to help you transfer all your existing sales funnels and pages from other tools.
  • Templates including stand alone funnels and pages
  • Mobile-specific pages
  • Popup and Sticky headers to increase attention to your audience
  • Sub-Accounts which enables you to assign integrations to clients or partners.

Things we like

  • Great price which is recommended for beginners
  • Incredibly fast loading pages
  • Sizeable selection of landing page and funnel page templates
  • Ability to share pages and funnels with other users

Things we don't like

  • Available templates limited on base plan
  • Limited features compared to its competitors
  • No inbuilt member area and an affiliate platform
  • Need to insert your credit card for a free trial
  • Not an ideal option for large enterprise

Plans and Pricing

convertri pricing plans

Convertri comes with only one pricing package which costs $99 per month which includes 250,000 Impressions, 25 funnels, 250 pages and unlimited products. This package also comes with 100GB of video hosting and allows you to host upto 20 videos.

Bottom Line

If you opt for Convertri, you will experience one of the cost-effective ways of hosting your funnels and landing pages for your online business since it loads fast, automatic mobile pages, can import pages and sales funnels, and all in one platform.

Get started 14 days free trial with Convertri now.

13. Thrive Themes

Best for the Full Suite WordPress Plugins

thrivethemes lead generation sales funnel

Thrive Themes offer WordPress plugins, themes and additional resources to help you create an effective website. Their products are focused on helping you to achieve the highest conversion rates possible from your website - no matter what your goals are.

Whether you’re an affiliate marketer, service provider, product supplier or just a blogger who wants to engage with their audience more effectively, Thrive Themes could have the tools you’re looking for.


  • Thrive University, which includes a variety of courses where you can learn everything you need for free
  • Lots of pre-made Page Templates to help you begin creating pages quickly
  • Thrive Leads which is one of the most lead generation tool for WordPress
  • Thrive Headline Optimizer which enables you to give a post or page a few titles to find out which one your audience responds to best

Things we like

  • They offer free training via Thrive Universe
  • It comes with an intuitive user interface which makes it easy to use. 
  • The sales funnels and page builder platform is 100% responsive and fast.
  • The templates and plugins are optimized for the WordPress platform and do a great job for WordPress sites

Things we don't like

  • Thrive Themes is exclusive for WordPress and there is no version that works with other platforms such as Drupal, Joomla or any other website platform.
  • They create forum support posts rather than personal 1 to 1 support.
  • It lacks payment processor integrations

Plans and Pricing

thrivethemes pricing plans
  • Thrive Membership at $19 per month (25 sites)
  • Thrive Agency Membership at $49 per month (50 sites)
  • Single License at $67 per month (for individual product)
  • 5 License Park plan at $97 per month (for individual product)

Bottom Line

If you’re looking for a suite of tools to help you create well-optimized websites and a best funnel builder for WordPress then Thrive Themes could be the best option for you. Although the individual themes aren’t that impressive on their own, when you consider all the themes, plugins and educational content on offer to Thrive members, the whole of the Thrive Themes portfolio is greater than the sum of its parts.

Get started with Thrive Themes today.

What is Sales Funnel?

Marketing your business online involves engaging with unknown people and you have to convert them into customers. Therefore, Sales Funnels (also known as sales process), is each and every step that someone has to take in order to become your customer.

Every funnel (stage) involves a number of actions consumers take to make a purchase. These stages mean a significant commitment to your customers' purchase goal. 

Who Should Use Sales Funnel Tool

  • A Small Business Owner / Local Business
  • A Course Creator
  • A Coach/Consultant/Advisor
  • Agency
  • Affiliate marketer & blogger
  • An Online Marketing Professional Or Newbie
  • A Medical Profession/Dentist
  • Any Professional Organization
  • A High-Powered Corporate

When Should You Use Sales Funnel Tools?

Sales funnels is a fundamental technique including the process by which prospects become your customers. Therefore, it is essential for any business to implement this idea in order to have a successful online business. As a result, Sales Funnel tools are ideal if;

  • You want to automate your entire sales funnels and create a trigger that moves clients and prospects between different sales funnels stages.
  • You want to implement a marketing and sales Intelligence that will deliver the best return on investment and help you close more deals.
  • You want to build a long lasting connection with potential customers at every stage of the purchase cycle.
  • You want to build trust quickly with your customers and nurture them towards purchasing your products or services.

What Benefits Can a Sales Funnel Software Provide to Your Business?

1. Makes Marketing Easier

A sales funnel guides you on exact steps you need to implement according to the interest of your audience. You don’t have to make new pages or hire designers and programmers to implement a sales funnel. 

2. Your Sales Become Much More Consistent

When you implement a sales funnel into your business, you are able to put your marketing into autopilot and get new clients consistently without much effort from you. Sales funnel will pay your monthly revenue.

3. Automate Your Sales Process

With the mighty digital era, door to door sales is not going to work for your business due to the growing number of consumers around the world. The sales funnels will, therefore, help to automate your sales process. This saves you time, money and most importantly provides better overviews of your potential customers.

4. Improve Your Conversion Rate 

By visualizing your customer journey through a funnel, it will help you to modify your marketing strategies and fix any issue that could drive away potential customers. So when any prospect enters into your funnel then it will help them to first identify their problem and find a solution and then lead them towards purchasing your products. The ultimate results is that you will have more customers closing the deal with your services or products you provide.

5. Predict Your Sales Volume

With sales funnels, you are able to know how many customers will move onto the next stage till the final one. This will show you the customers who made the purchase and those who did not. Predicting your sales, in turn, would help you improve your overall marketing strategies.

6. Identify Problem Areas to Improve

Sales funnel helps you to trace back and identify stages where potential customers left the sales funnel. This data will help to take necessary measures to correct and minimize errors in future as well as improving your existing marketing strategy.

7. Build Trust With New Faces

Sales funnels give you a great opportunity to capture your audience (new faces) with eye-catching lead-magnet and do follow up and nurture your prospect based on their behaviour. This in return will convert them into your customers and they would buy anytime from you whenever they see your products.

Pro Tips: How To Choose The Best Sales Funnel Software Tool?

Do you want to focus your energy on driving more traffic to your site? Here are some of the do’s and don’ts that would guide you to choose the best sales funnel builder tool;

Do’s for selection:

  • Do check if it has Value for money
  • Do check for Reliability: Is the tool 100% reliable?
  • All-in-oneness: If the tool you select contains all the essential functionalities you need for your online business, it will reduce the cost of another third party tools
  • Technical support
  • Ease of use: The software you select should be easy to use without the need to depend on hiring technical team
  • Inbuilt automation: This will help you to automate your entire marketing process as well as reducing the expenses of outsourcing third party tools to do the work 
  • Integrations: Your tool should be able to integrate with other third party services
  • Pre-built marketing pages: The best software should come with pre-made pages so that you don't start from scratch

Don’ts for selection:

  • Don’t fall for cheaper options if your business need more advanced features
  • Don’t select on the basis of popularity
  • Don't choose an expensive software that does not provide all the essentials you are looking for.
  • Don’t choose a tool that can not integrate with your CRM platforms
  • Don’t go for a tool with poor customer support

Comparison Between a Sales Funnel Builder & a Landing Page Builder

Sales funnels and landing pages builders are both essentials when it comes to generating leads, however they serve a different purpose in different stages of a customer’s sales process. So, how are they different from each other?

Sales Funnel Builder

Landing Page Builder


Is a step-by-step process that enables you to bring your potential customer one step closer to your offer and a buying decision through a series of marketing actions like lead-magnet, automated emails, videos, articles and offers that will do the selling for you.

Is a stand-alone web page on your site designed to convert visitors into leads

A landing page builder will therefore do the following;

i) Capturing valuable information from your website visitors or 

ii) Encouraging the customer to buy something at the moment

How It Works

i) Awareness: Your potential customer is aware that you exist.

ii) Interest: The prospect is actively looking for solutions to their problems.

iii) Decision: The prospects decides to take your solution

iv) Action: The prospects close the deal and become your customer.

i) Specific landing page design in a way to take particular action whether its lead or sales.

ii) He fills out the form, which converts him from a visitor into a lead.

iii) The information from the form is then automatically stored in your leads database.

iv) You later market to the lead based on what you know about them.

Ideal If?

Sometimes a straight offer does not convert & your idea is to warm up your prospect & build trust and then present your offer to convert well while these all steps are done automatically once you set at your funnel builder.

You want your customers to take a single action for quick conversions.

Best Tool

The Top Features You Should Find In A Sales Funnel Software

All of the Sales Funnel software we have discussed serve the same purpose; however, they are slightly different in respect to features, which makes one to be better than the others. Therefore, the following features are essentials and you might want to consider when choosing which sale funnel builder is right for you and your business;

  • CRM: The best sales funnel tool should allow you to manage your sales, contacts, activities, projects, customers and your entire team.
  • Shopping cart: The Best sales funnel builder should include an in-built shopping cart that will help your clients to purchase your products or services and accept the customer's payments as well.
  • Drag and drop: The best funnel software should enable you to easily drag-and-drop every funnel building element without the need of learning how to code or hiring a developer.
  • Webinar pages: The best sales funnels should allow you create and host webinars to your clients.
  • A/B split testing: Your funnel software should enable you to test different variations of your checkout pages, in order to choose and use the winning one.
  • Affiliate program: An ideal tool should allow you to run an affiliate marketing program.
  • Email automation: Your tool should be able to schedule and personalize emails sent to your prospects.
  • Integrated videos: The best funnel tool should include inbuilt marketing-oriented video hosting solution where you can host your campaign videos.
  • Membership capabilities: The best sales funnel too should create and market your services and products without the need for any other external platform.
  • Pre-made templates/complete funnels: The best funnel tool should come with a wide variety of pre-page templates which are proven to convert your audience to customers.
  • Calendars and appointment booking: Your tool should be able to book events and manage appointments with clients and customers.

Why We Selected Kartra As Our Top Choice

  • It's ALL-IN-ONE Tool: Kartra is the ONLY true All-in-one sales funnel builder and marketing automation tool that works seamlessly and includes all the essential features that will help you run a profitable online business.
  • Kartra is a fully integrated marketing automation system and you won't have any need to pay for any marketing automation tools like ActiveCampaigns.
  • Done-for-you campaign: Kartra to share your entire funnels in just one click!
  • Fast loading server: Kartra enables you to work under a high speed server regardless of the tons of pages you load on your site
  • Kartra also offers Smart Shopping Cart With 1 Click Upsells
  • Extremely easy-to-use features: Kartra’s features are user-friendly enabling you to quickly build Sales Funnels that convert
  • Powerful A/B testing & split testing which will help you test & find best converting.

Final Thoughts About Sales Funnel Builders

All of these tools are great for building sales funnels, but they all are slightly different in features.

Overall, Kartra comes out as the best Sales Funnel tool since it has a lot to offer. Therefore, if you are looking for a truely all-in-one platform with modern advanced features and reasonable price, then Kartra is for you.

If you want a sales funnel tool with a cool autoresponder email marketing capability, yet affordable, then GetResponse is for you.

If your goal is to work with a complete automated sales funnel by just picking from the beautifully pre-designed templates for any type of business you operate, then ClickFunnels can be the best tool for you.

For great suite of funnel building products with one-time payment, you should consider GrooveFunnels, especially as long as its lifetime deal is still available 

Sales Funnel Builder Tools FAQs

Q. What is the meaning of sales funnel?

A sales funnel is each and every step that your prospects/leads need to take in order to become your potential customers.

Q. Why do you need a sales funnel?

Sales funnel help you to create your sales & marketing task automation and nurture your lead based on prospect behaviour to get best conversion.

Q. How do I create an online sales funnel?

Here are the basic steps for creating sales funnels;

  1. Create a great landing page that you drive people to (the start of the funnel).
  2. Present a front-end offer.
  3. Give an upsell offer on the back end (after they have agreed to your front-end offer.)
  4. Offer a downsize option.
  5. Keep it going.

Q. Which is the cheapest sales funnel builder?

GetResponse is affordable & Builderall is the cheapest sales funnel builders. It comes with flexible pricing packages with plenty of modern features and its basic plan starts at a very affordable price.

Q. Which is the best WordPress Sales Funnels Builder

Thrive Themes & OptimizePress are best for WordPress. It is faster, easier to use and it comes with Sales funnels tools and beautiful pre-made templates for WordPress.


The best way to improve your online sales and get recurring customers is by taking the right action between first contact and the actual sale - Sales Funnels Builders are exceptional when it comes to this. You can leverage proven-to-convert sales funnel templates, customize them however you like and integrate with almost any other service by investing in Kartra, Our best recommendation for your business.

Bhargav Bavarva is a digital marketing consultant & affiliate marketing expert. He helps local, small & SaaS businesses to get consistent and predictable leads. He also guides people like you to find the right software tools by extensive review, comparison and personal recommendation to make informed decisions and earn more money!

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