ActiveCampaign is completely made for email marketing which makes it basically an email marketing automation platform at its core. Some of its amazing features include an email builder for creating beautiful email content, sales CRM and machine learning to keep track of your leads and make better business decisions.
Equally, Kartra is a great all-in-one platform that helps you to create, market and launch your online business without hiring a team of copywriters, web developers, designers, or system integrators! It also gives you the Email Marketing, Marketing Automation, and CRM tools you need to create incredible customer experiences.
So, how would you choose between the two? How would you know that it’s Kartra or ActiveCampaign that suits your business? Well, let’s assess these two tools with respect to pricing, features, ease of use, overall value, and more aspects to guide you on a better tool to choose from.
Which is the Best Tool For Your Business - Kartra vs ActiveCampaign
Ease of Use
All-in-one marketing tool
Sales Funnels & Landing Page Builders, E-Commerce Platforms, Affiliate Management and ALL-IN-ONE tool for your business
CRM & Sales Automation
Live Online, Webinars, Documentation
One-on-one, Webinars, Video
Entry Level Charges
$15/Month (500 contact)$49/m (2500 contact) for very very limited features mostly email automation only nothing else
Best Features Pricing
Silver Plan $199/m (12500 contacts) - All of the Kartra features
Enterprise Plan $499/m (10000 contacts) - All of ActiveCampaign features (even though features are way lesser than Kartra)
$1 for 14 Days Trial
Free 14-day trial with no credit card required.
30 Day Money Back Guarantee
Kartra vs ActiveCampaign Comparison
So, besides these two tools being a solution to your online business, what makes them different from each other? Do they have anything in common? Let's now dig deeper and see;
Kartra vs ActiveCampaign Features
Kartra vs ActiveCampaign Integration
Kartra & ActiveCampaign both can Integrate with Zapier + Webhooks, Membership software, Checkout software, Analytics, Webinar software, SMS/Texting software, Bot software, Calendar tools, Custom integrations/API.
It’s also important to understand that unlike Kartra, ActiveCampaign does not help you to create and edit content for your website. You’ll need to use 3rd party apps to create landing pages or website pages. You will also face challenges in planning as there is no option to get reports or analytics of the email marketing campaigns or how it is affecting conversion rates.
Kartra vs ActiveCampaign Pricing
Well, Kartra has everything you need for your business thanks to its 4 affordable pricing plans( after cancelling their 5th plan called Diamond) which can match different sizes of your business.
All these plans feature a 14-day trial period at $1. The 4-tier plan ranges from the Starter plan which goes at $99/month (which gives you access to 2,500 leads) to the Platinum plan that gives you access to 50,000 leads for $499/month.
The intermediate plans are the Silver ($199/month) and Gold plan for ($299/month).
There are more discounts, but you can only get if you commit to a 1-year year plan.
ActiveCampaign pricings calculated based on different plans which have different features and also with respect to the number of contacts to that particular plan.
Lets see how this pricing looks for 500 contacts to what features you get;
1. Lite Plan at $15/Month or $9 if Paid Yearly
This plan supports up to 3 users and 500 contacts. It comes with unlimited email sending, email marketing capabilities, newsletter sending capabilities, marketing automation, and chat and email support..
2. Plus Plan at $70/Month or $49/Month if Paid Yearly
This plan contains all the features in the Lite plan, plus CRM with sales automation, contact and lead scoring, custom user permissions, custom branding, SMS marketing capabilities, and one-on-one training. It supports up to 25 users and 500 contacts.
3. Professional Plan at$159/Month or $129/Month if Paid Yearly
The Professional plan offers the same features as the Plus plan, in addition to site messaging and attribution. It also supports up to 50 users and 500 contacts.
4. Enterprise Plan at $279/Month or $229/Month if Paid Yearly
This plan also supports unlimited users and 500 contacts plus you’ll get all the benefits of the Professional plan. Other features include a custom mailserver domain, in-depth onboarding, custom domain, a dedicated account representative, free social data, free design services, priority support including phone, and a 99.9% uptime SLA.
ActiveCampaign Pricing Summary;
It's important to understand that the above ActiveCampaign Pricing may look affordable compared to Kartra's but this pricing is meant for any business that has 500 contacts or less ONLY. As your demand for contact increases, the price also increases, which makes each ActiveCampaign package more expensive.
Have a look at different plans pricing with respect to the number of contacts.
Kartra vs ActiveCampaign Similarities
Kartra vs ActiveCampaign Usage
Use Kartra If
Use ActiveCampaign If
Kartra vs ActiveCampaign Pros & Cons
Kartra Pros & Cons
ActiveCampaign Pros & Cons
Kartra vs ActiveCampaign: Which is Better to Select?
Both platforms have a similar goal to help you run better email marketing campaigns. They are both good choices, but your choice will largely depend on the size of your business and what you want to achieve;
Reporting and Analytics Capabilities
Kartra comes with advanced analytic tools that help to consolidate and organize customers’ data in a way that you can make bigger-picture marketing decisions throughout all stages of your business (small to medium to large).
ActiveCampaign does not have well reporting capabilities like Kartra. However, the software is ideal for small-to-midsize businesses, allowing you to build and segment contact lists as well as measuring your overall performance.
Therefore, for sophisticated small to big data analytics and overall measurement of business performance, Kartra takes a win.
Customer Service & Support
ActiveCampaign provides you support via email, live chat and phone support. They also give you access to a robust Help Center and community forum for troubleshooting and learning more about how to maximize your experience on the platform.
Equally, Kartra also provides robust customer support through live chat, email ticketing and phone and you'll also get access to their active community forums as well as help centers.
In this case we’d say that Katra takes the lead since ActiveCampaign customer support is not that great on the basic plan as Kartra's. You'll have to upgrade your plan for you to enjoy full support.
If you just want an email marketing tool, ActiveCampaign is going to be your best bet because they are 100% dedicated to email marketing. It's simply the best email marketing tool. However, the drawback with ActiveCampaign's email editor is that it's not a WYSIWYG HTML editor, so you might find it difficult to understand and proceed with certain editing blocks to achieve the desired design.
Kartra, on the other hand, provides the best and easy to use email marketing, with the help of a simple drag-and-drop email designer. It does not only help you in email marketing but also other essential tools you may need in your business.
However, since ActiveCampaign was primarily made for the purpose of Email Marketing, it wins in regards to providing email marketing solutions, unlike Kartra which has not specialized in email marketing alone rather it provides complete business marketing automation solutions.
Kartra will help you in reliably hosting your videos with the help of a customized player offering advanced in-video actions attracting more shares and sales. You can also add opt-in form and compelling CTAs while the video is being played.
For ActiveCampaign video marketing, the video content block only works with videos hosted on YouTube or Vimeo that are made public. This limits you from adding more videos from other sources. Therefore, Kartra wins!
Kartra’s drag and drop automation builder helps you to quickly set up your workflows. This helps you to automate your email and follow up, find your most engaged contacts by adding custom points to certain actions.
With ActiveCampaign, you can Despite all the packed marketing automation features, its user interface is a bit difficult to understand and is not so robust. Therefore, Kartra takes the lead.
Best Pricing Plan
ActiveCampaign comes at a price of $15 per month for 500 contacts on its lowest plan. This plan only comes with basic email marketing features and you’ll have to upgrade to get more on automation, sales CRM, and machine learning, which will cost you heavily.
To get the same basic email marketing features on Kartra, you’ll have to pay at least $99 per month, which enables you to send up to 15,000 emails and have about 2,500 contacts and can get zero restrictions on higher plans. With Kartra, you will also get access to premium features which will be only accessible on upgraded ActiveCampaign plan, making Kartra more affordable compared to its counterpart.
Kartra is the best option for having everything under one roof. It will not only replace your current email marketing platforms, but also hosting service providers, domain hosts, membership platforms, analytics tools, eCommerce platforms, affiliate management, membership sites, help desk, calendars and many more.
Why Kartra Is Our Top Choice
Kartra not only gives you a complete suite of integrated sales and marketing tools which makes it easy to build your emails, pages, opt-in forms, checkouts, and sales funnels. Kartra has also the following advantages over ActiveCampaign tools and other competitors;
Things You Need To Know About The Best Tools For Your Business
ActiveCampaign can help you to grow your businesses by connecting and engaging with your customers. Its advanced SaaS platform enables you to create optimized customer experiences by automating many behind the scenes processes and communicating with your customers across channels with personalized, intelligence-driven messages.
However, Kartra is more of an all-around tool. It is an all-in-one marketing software, which can help you to go beyond the process of a basic simple email in order to help you in advancing your business to a higher level; from funnel building, online course creation, video hosting, and many more at a starting price of $99 per month which is way lower compare to the value you are getting with all features.
If you want to run your business effectively at an affordable budget with full access to essential features, then I would recommend Kartra.