SaaS SEO Agency
Increase your traffic, leads and revenue with our SaaS SEO services
SEO Agency for SaaS to Get More Sales From Search Engines
You need to customize your SaaS company website for better rankings on search engines so that searches can easily find you when they search for the same services that you offer.
But how would you achieve this?
Well, our SaaS SEO Agency strategy can help you with predictable and scalable growth by ranking your site higher on Google’s first page.
What Is SEO for SaaS?
SEO for SaaS is a strategy for optimizing all the possible aspects of your SaaS website to increase organic traffic by ranking higher on the search engines’ results page, especially Google.
Proven, Tested & Effective SEO Strategies to get SEO Ranking
Get laser targeted traffics who is interested in your service
Get exclusive & qualified lead all most autopilot & consistent
How SaaS SEO Works - It’s Essential For SaaS Companies?
Google works by ranking websites based on relevancy and popularity rather than alphabetically and paid to list, essentially allowing SEO.
Three core areas are essential in SEO for SaaS businesses. These include;
So, SEO for SaaS is essential for your company for two main reasons;
i) SaaS businesses are exclusively online; this means that you will have to rely on digital marketing. SaaS SEO is one of the most affordable, accessible, and effective digital marketing channels available today in the market.
ii) Content marketing, or inbound marketing - is an essential aspect of SaaS marketing, therefore, SEO still stands to be the most powerful way to promote your SaaS content.
Generally, SaaS SEO is an integral aspect of your SaaS business, and it's a long-term game, so the earlier you start, the better!
So, How Do I Start SEO for SaaS Campaign?
The truth is, if you don’t know anything about SEO, then you might find it challenging to get started.
Also, you might not have enough time to start your own solid SaaS SEO campaign.
In this case, outsourcing an SEO solution from a SaaS SEO agency is probably your best option.
However, it is still essential to learn about the key SEO Strategy for SaaS Companies. We will discuss a comprehensive step-by-step guide to help you make a better-informed decision in choosing the best SEO agency for your SaaS marketing strategy.
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SEO Strategy for SaaS Companies - A Step By Step Guide
1. Set Your SaaS SEO Goals
So, which goals do you want to achieve out of your SaaS SEO efforts?
Getting your website to rank as #1 is not the ultimate goal because you may get the first rank, but it becomes useless if it doesn’t bring you more traffic, more leads, or more conversions.
Therefore, the process of getting to your ultimate goal is more essential in this case.
As a result, you need to define clear and realistic goals that are achieved for your SaaS SEO campaign.
It's okay to set big goals but make sure you break them down into smaller achievable milestones to maintain a sense of progress.
Some of the essential SaaS goals you can set include;
- Get more clients to sign up for your email newsletter
2. Do A Thorough Keyword Research
Finding your target keyword(s) for SEO is another crucial aspect.
To ensure you research on the right keywords, you need to remember the following tips;
- Research on the relevant keywords for your SaaS products.
Another thing you need to ensure is that the keywords you are targeting have search volume to make you appear in search engine result pages quickly to better understand developing(SERPs) when your potential client searches.
There are a couple of keyword research tools you can use to find your target keywords, such as Google Keyword Planner and UberSuggest (free tools) and SEMRush, Ahrefs, Mangools KWFinder & SEcockpit (paid tools).
3. Do A Competitive Analysis
Your competitors are those who are ranking on the exact target keywords as yours.
So you can do a Google search for these target keywords and check those competitors ranking on the first page (at least the top 5 results).
Alternatively, there are excellent competitive analysis & spy tools you can use to do a competitive analysis, such as SEMRush, Ahrefs and Moz Pro, Spyfu among others, to perform a competitive analysis.
So, what things are you exactly looking for in your competitors to help you refine your strategy?
Here are a few key areas to pay attention to;
Your goal is to create a marketing strategy that is better than your competitors. So understanding them will help you refine your design. If you find out that some aspects are already good, then you are good to go.
After successfully creating your content and developing a solid content marketing strategy, consider promoting your quality content on social media channels.
You can always consider using influencers for promoting your content.
4. Develop A Solid Content Strategy
Content is the King!
So after researching your target keyword, the next important step is developing a solid content strategy based on your keyword research and competitive analysis.
Develop content that is better than your competitors.
But, how do you ensure significantly better content? Here are a few tips you can consider.
- Create informative content in all the different aspects, including longer and more in-depth, newer information, etc
- Include images, infographics, and videos to enhance your content.
5. Create Backlinks or Inbound Links
Backlinks can act as votes of confidence.
The more sites that give you backlinks, the more relevant and credible your site becomes for the Google search engine.
So, backlinks are one of the essential aspects when it comes to Google ranking.
But, one thing you also need to remember is that quality is more important than quantity. So, getting one link from a high-quality, relevant website in your niche can boost your ranking better than getting many links from spam, low-quality websites.
The best way to ensure you get backlinks is by developing relevant, valuable, and high-quality content.
6. Do Technical/Site Optimization
Technical optimization for SaaS SEO help you to achieve two important goals;
- Ensures that your site is appropriately indexable by Search engines.
- Ensures that your visitors have an optimal experience on your website
Both these aspects will help Google to crawl your SaaS website and rank it high.
So, some of the critical areas you need to be focusing on when it comes to technical optimization includes;
Best SaaS SEO Agency - NextPinnacle
Our SaaS SEO services are dedicated to boosting your traffic, leads and revenue at large.
So, when we take charge of your SaaS SEO campaign, we will discuss your current SEO strategy performance, analyze your competitors and create a long-term SaaS SEO strategy that will help you boost your overall business.
NextPinnacle SaaS SEO services include;
So, with all these, nothing prevents you from ranking on the first page of Google.
NextPinnacle SaaS Marketing Growth Strategy
I will help you build a SaaS SEO strategy that leads to success.
My SaaS SEO marketing road map include;
Keyword & Competitor Research
We do extensive keyword & competitive research to determine keywords that are most likely to be used by your potential customers who are typing on Google when they search for solutions and services that you offer.
So, what’s our Keyword research process?
- Free Strategy Call: We start with a free strategy call to get a better understanding of your business. We gather any historical, competitive, sales, and product information essential for us to develop a solid strategy for you.
- Deep Data Analysis: We analyze any historical data that you have from AdWords, Google Analytics, or any other relevant analytics software you have used, and blend that with our own industry-leading tools to gather as much raw data as possible that will help us develop the best strategy for your SaaS Company.
- Competitive Analysis: We will also review your current SEO performance, analyze your competitors to find potential opportunities that will help us create a long-term SEO strategy to help you achieve your desired goals.
- Researching Relevance Keywords: We use our tools to understand exactly what Google considers relevant for each query.
- Data Clean-up and Mapping: After we have enough data, we will group keywords based on topics and relevancy and map them to existing pages or create new ones.
- Follow-ups: Once we have mapped all of our recommendations, we deliver that data to you on a call, explaining our findings, the logic behind our recommendations, and discussing the following steps to implementation.
SEO On-page Optimization
Our SaaS SEO Agency will continually make on-page optimizations through your CMS to give your page its best opportunity to rank. This ranges from optimizing meta titles and images, building internal linking, and helping your content outrank competitors.
Using Google Analytics and various SEO tools, we audit your website to improve your technical SEO, including on-site SEO, internal linking, website loading speed, fix 404, 500 and crawling errors, to ensure that your SaaS website gets the first rank on Google and other search engines.
Our technical SEO process includes:
- Kick-off: We start by collecting all of the access credentials and connecting with your accounts, including Google Search Console, Google Analytics, and many more.
- Technical Crawl: We then access your site’s code and structure, analyze everything, including URL structure, on-page HTML, server response codes, page load times and many more.
- Technical Audit: Once we are done with the crawl, we analyze the findings and categorize issues into relevant fixes. We then implement those recommendations.
- Technical Consulting: We then give you a comprehensive technical audit on call.
- Implementation Consulting: Each time you want guidance, we will be right by your side to ensure you gain SEO performance.
Content Marketing Strategy
NextPinnacle will work with you to ensure that you have a strategy and the content that earns you qualified traffic and converts.
We incorporate SEO into your content creation process, blog posts, press releases, webinars, and other web assets.
We cover everything in our content marketing, including;
- Keyword Research: We research the best content keyword opportunities that will increase your traffic by finding higher search volume with lower competition.
- Competitive Analysis: We analyze competing content from your direct and indirect competitors to find the best keywords for ranking your site on top of the search engines
- Site Structure Optimization: We set your site structure correctly to route link authority through, including for your primary site and blogs.
- On-going Content Production: We are dedicated to ensuring you achieve the highest quality content for your SaaS company without guesswork.
- Content Production Strategy: We implement the most effective content production strategy to ensure that your content marketing effort is on point.
- Blog & Resource Optimization: We help you optimize the structure of any content types you have.
Conversion Rate Optimization
NextPinnacle focuses on driving measurable results for your SaaS SEO. I will help you convert your website visitors to leads and then leads into sales.
Reporting & Analysis
Finally, we will measure and track the performance of your keywords and provide a detailed report of how our SEO efforts have impacted your SaaS business, as well as insight on every link built for you.
We will also adjust the activities accordingly based on the report to increase the revenue.
What You Will Get From NextPinnacle
Unmatched results with competitive edged strategy is what you expect from NextPinnacle.
SaaS SEO FAQs
SEO agencies can help your SaaS company reduce relying on paid advertisements that are only effective when the campaign is running and instead help you build a long-term strategy that will boost your brand awareness and improve cost per customer acquisition.
You want to be an industry leader. You don’t have time to develop a strong SaaS SEO strategy or want an agency that will help you create a solid SEO strategy for SaaS companies.
NextPinnacle is highly specialized in B2B and B2C SaaS brands, local & small businesses to grow their revenue with cutting-edge strategies to generate consistent & predictable leads.
SEO is a sustainable business marketing model and it ensures long-term growth rather than quick wins.
We create SaaS SEO strategies that provide performance by improving your keyword rankings on Google. Our primary goal is to optimize your on-site and technical SEO and provide you with quality backlinks which will naturally rank you higher and top ranking depends on the competition so time will be vary based on that.
SEO for SaaS businesses will cost anywhere from $3000 to $15000+ per month depending on your goal & budget.
SEO for SaaS is a virtual channel for exponential growth.
However, you want to save time by focusing on your core business and have better results.
Also, driving more traffic to your site is easy, but getting more qualified traffic that converts is hard.
And that’s where NextPinnacle - a SaaS SEO Agency comes in.
So, suppose you are looking to hyper-scale and validate your SaaS SEO channel. In that case, NextPinnacle has the best SaaS SEO framework that will help you scale your organic channels, increase your product signups, activations as well as your monthly marketing recurring revenue.
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Let's talk how we can help you to grow your ranking & business fast.