Instapage Pricing Plans 2021 – How Much Does Instapage Cost?

Instapage Pricing Plans

Are you also working on your next Google, Facebook and other PPC ads? Then you must have thought of the landing pages you'll be going to land your visitors. Choosing the right landing page builder can be tricky, especially when there are a lot of options available in the market. What about if you get much more than just the ability to create landing pages? A tool which can help you design elegant landing pages as well as improve your conversion rates.

Instapage is one of those tools which helps you to better manage your landing page and ad’s performance. To help you increase conversions and ultimately lower the cost-per-click on your ads. In this article I’ll do Instapage Pricing plans  in-depth review to uncover the things. And to discuss whether its cost worth your business. Let’s start by having a look on Instapage plans.

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Instapage Pricing Plans Summary

Business

$199/Month ($149, if billed annually)

Enterprise

Custom, as per your needs

  • No conversion limits
  • #1 Landing Page Builder
  • Instablocks
  • Thor Render Engine
  • Postclick Score
  • AdMap
  • Multi-Step Forms
  • Server-Side A/B testing
  • Heatmaps
  • Conversion Analytics
  • Dynamic Text Replacement
  • 40+ Integrations, including Zapier, Salesforce, Marketo, and HubSpot
  • SSL Encryption
  • GDPR Compliance
  • Google Single Sign-On (SSO)
  • Enterprise SSO( Okta & OneLogin)
  • 1:1 Ad to page Personalization
  • Real-Time Visual Collaboration
  • Editable Global Blocks
  • AMP Pages & Experiences
  • Direct Lead Bypass
  • Audit Logs
  • Guaranteed Uptime-Enterprise SLA
  • Ad Spend Conversion Attribution
  • Page Migration Services
  • Dedicated Launch Specialist
  • Customer Success Manager
  • Custom Feature Implementation


  • No conversion limits
  • #1 Landing Page Builder
  • Instablocks
  • Thor Render Engine
  • Postclick Score
  • AdMap
  • Multi-Step Forms
  • Server-Side A/B testing
  • Heatmaps
  • Conversion Analytics
  • Dynamic Text Replacement
  • 40+ Integrations, including Zapier, Salesforce, Marketo, and HubSpot
  • SSL Encryption
  • GDPR Compliance
  • Google Single Sign-On (SSO)
  • Enterprise SSO (Okta & OneLogin)
  • 1:1 Ad to page Personalization
  • Real-Time Visual Collaboration
  • Editable Global Blocks
  • AMP Pages & Experiences
  • Direct Lead Bypass
  • Audit Logs
  • Guaranteed Uptime-Enterprise SLA
  • Ad Spend Conversion Attribution
  • Page Migration Services
  • Dedicated Launch Specialist
  • Customer Success Manager
  • Custom Feature Implementation

In-Depth Instapage Plans Review

Instapage offers only two plans to serve you with better landing pages and conversions. One is a pre-placed plan with customization facility and the other one is completely customizable. Let’s dig deeper about their pricing and worthiness.

1. Instapage Business Plan

Instapage Business Plan will cost you $199 per month, which will be reduced by 25% ($50) if you pay annually (i.e. $149/month).

What will you get in this Plan?

With this business plan, you will get,

  • Unlimited Conversions
  • 30k unique visitors per month
  • 30 published landing pages
  • 5 workspaces
  • 5 team member accounts

Option for more flexibility in Instapage Business Plan

Instapage enterprise plan comes with full customization. And the best thing is, Instapage offers plan flexibility for its business plan too. You will have to contact the Instapage support team to update and customize your requirement of basic 30k unique visitors, 30 landing pages, 5 workspaces, 5 team members.

Instapage Free Trial for 14 Days

Although Instapage does not offer any free plan, it offers a 14 days Free Trial to test the business plan. That’s highly expected to taste any SaaS product to trust on.

The best thing here is that there is no need for a Credit Card while signing-up for this Instapage Free Trial.

Is it ideal for you?

If you are new to Instapage, I would suggest you to first check its features with the free trial. Once you’ve explored everything that matters about your business it will be easy to decide.

The business plan is good for you if your requirement of monthly unique visitors is near about 30,000, if you need a lump-sum of 30 landing pages. Metrics within the given limits will cost you $199/m (with 25% discount if you pay annually, ie. $149/m). This is ideal for you if your main concern is to increase your advertisement ROI. To better optimize your PPC & paid campaign and lower the conversion cost.

If your requirements of these limits are much higher, then I would suggest you go for the enterprise plan.

Instapage logo black

2. Instapage Enterprise Plan

The Enterprise plan comes with full customization according to your needs. So the price will be unique as per your needs. You need to first provide your requirements of,

  • Unique visitors per month
  • No. of landing pages
  • No. of workspaces
  • No. of team members

with other basic details. Then the Instapage team will customize a plan dedicated to your business.

Get a Demo

You can request a Demo experience before investing in the Instapage enterprise plan. It will gather some information about your business and your requirements. Then their team will curate a demo product which best suits your expectations.

Once you’re comfortable with their offering, you can ask them to customize the product as per your need and grow your conversions ROI with Instapage.

Is it ideal for you?

Unlike for small-medium businesses, Instapage Enterprise plan is suitable for big businesses. If you’re looking for a tool which is properly adjusted according to your business needs, then this plan is for you.

Definitely all the business plan features will be available to you, like increasing conversion with your PPC campaigns. With the enterprise plan you can upgrade your results, scale your business faster with dedicated service with Instapage enterprise.

If your requirements of monthly matrices are much higher than the business plan offerings, then only I would recommend this plan for you.

The Features Offered by Instapage

1. Instapage Business Plan Features

Mobile-Responsive Page Builder

Which landing page can work best only in desktop mode? Mobile responsiveness or a dedicated mobile page is essential to get optimal results. Instapage landing page builder offers mobile responsiveness for all your landing pages. So that you don’t miss any valuable lead.

Instablocks

Instablocks lets you design different blocks of your landing pages that you can customize completely, save and reuse later in future. You can use pre-designed Header, Footer, Sidebar, and many more pre-designed block templates or create your own from scratch.

A/B Testing

Instapage Business Plan provides a true server side A/B testing which you can use with all your landing pages. Since it is server side split testing, it will work for standard landing pages as well as AMP pages too.

Heatmaps

It comes with a complete Heatmap functionality. This Instapage Heatmap Visualizer gives 3-in-1 tracking functionality. You can track mouse movements, clicks, and scroll depth. Giving you better space to optimize your post-click landing page conversions.

Conversion Analytics

Instapage conversion analytics give you real-time cost-per-visitor and cost-per-lead data. You can integrate it with Google AdWords and Google Analytics to get faster and easier metrics. Further you can pass these lead metrics to marketing automation tools and CRM easily.

Customizable Templates

This plan gives you 200+ fully optimized and customizable templates for your landing page. You can find suitable templates as per your industry to get better conversions.

Postclick Dashboard

You can measure the Postclick score of your ad campaigns. It measures how likely your ad campaign will achieve the 1:1 ad-to-page personalization. You have to import your campaign with AdMap first to see Postclick score and relevant optimizations.

Customizable Forms

Instapage gives fully customizable forms to capture prospect information in a few clicks. You can have multiple fields, hidden fields, drop-down lists, radio buttons, etc easily.

Custom Code Editing

You can ad tracking codes, and any other custom design custom code manager. For easier implementation you can add tracking codes to each element with their CSS Inline Editor. This eliminates the chances of getting the code triggered unnecessarily.

Dynamic Text Replacement

This is the most useful Instapage feature I found. It improves your PPC campaign performance by matching landing page copy to your visitors search terms.

SSL Certificates

Landing pages created with Instapage are secured with SSL certification.

Premium Web Fonts

Instapage provides you more than 5000 Google fonts and Typekit fonts. No other landing page builder generally has these fonts to make your landing pages look elegant.

2. Instapage Enterprise Plan Features

All the business plan features are included in the enterprise plan along with these exclusive features...

Global Blocks

Global blocks are like Page blocks. The extra benefit is, once you edit your block in one page it will be reflected automatically to all the other pages, keeping your brand identity unique and consistent.

1:1 ad-to-page personalization

With 1:1 ad-to-page personalization you can serve dynamic ad experience to the right audience. It means, if a lander landed on your page by clicking on a specific ad. He will be served with a page which best suits the ad style.

AMP landing pages

What does your landing page worth if it doesn’t load on mobile quickly? Instapage makes your landing pages lightening fast with AMP. You can still do A/B testing on your AMP powered pages.

Dedicated CSM (Customer Success Manager)

When you go with the enterprise plan, a dedicated customer success manager will work with you. He will understand your business’ needs and will act as an extension of your team to help you achieve your goals.

Real-time collaboration

Great success always comes with team-work. You can collaborate with your team for everything on Instapage. Whether you’re designing landing pages, creating PPC and other campaigns, you can collaborate in real-time.

Integrated analytics insights

You can integrate your landing pages with Google Ads and Analytics to track their performance, cost-per-click, cost-per-conversion, and a lot more.

Custom feature & design implementation

Instapage enterprise team will fulfill your requirements of custom features, custom designs for your business.

Direct lead-bypass

Data privacy is one of the most important concerns for businesses. Direct lead-bypass ensures that your leads information’s privacy and security. Once you enable direct lead-lead bypass you can manage how your data is stored.

Guaranteed uptime-enterprise SLA

Instapage enterprise gives you a guaranteed 99.9% uptime with Dual server (Amazon + Google cloud) redundancy. Being transparent, Instapage shares every incident regarding it’s server and occasional errors which happen less than 0.01% times.

Does Instapage cost worth it?

We reviewed Instapage features and Instapage plans. But how do you know does Instapage cost worth it? Let’s have a recap of what Instapage can do for you…
  • It can create elegant landing pages which are powered with a lot of pre-designed templates to ensure you get more conversions.
  • A/B testing, Heatmaps, and robust analytics help you to optimize your post-click landing pages to get higher conversions.
  • Dynamic text replacement can change content for every audience to make your landing page really connect with them.
  • Synchronize your ads with relevant landing page experience to get maximum return with 1:1 ad-to-page personalization and AdMap.
  • AMP powered pages ensure your landing pages load instantly on mobile devices. Without snatching the ability to do split testing on these.
  • And you can do all these while collaborating with your team. Also gives options for secure outside sharing.

So ultimately, Instapage is not just a landing page builder, it is a complete tool which covers and optimizes the whole vertical process from creating landing pages to getting actual business with page and PPC campaign optimization. If you’re getting some business, have researched your business potential then Instapage cost will cut down your expenses and add in your revenue.

So Instapage is highly recommended if you’re one step ahead of building a landing page, ie. to get high conversion rates.

Want to know more about Instapage Plans, Checkout FAQs

Q. How many features can I test in the Instapage free trial?

You can test all the features Instapage offers with both of its plans except Global Blocks and AMP pages. You can contact their sales representative to get a complete demo of these two.

Q. What are the Instapage Business Plan usage limits?

Instapage business plan covers 30,000 unique visitors per month, 30 published landing pages, 5 sub-accounts, and 5 team members. Which can be customized by contacting their sales team.

Q. What are the Instapage Enterprise Plan usage limits?

Enterprise plan is completely customizable. They will set-up the limits after understanding your business requirements.

Q. Does Instapage store my visitor data? If yes, how to prevent it?

They store your data in encrypted form which can’t be accessed by Instapage. However you can set-up the direct lead bypass in the enterprise plan to prevent it.

Q. What will CSM (Customer Success Manager) do with my account?

The customer success manager which is a part of the enterprise plan will act like an extension of your team. He will focus on personalized training, support on features, conversion optimization service, and knowledge sharing to define the 360 degree success for your business in this field.

Conclusion

As we just got to know how Instapage is offering amazing Landing Page and ad optimization features. How you can increase your ad and landing page conversions with Instapage. Landing page builder, ad-to-page personalization, unlimited conversions, integrations, split testing are some amazing features including a lot more.

If you’re an agency or big business, the enterprise plan is the best suitable for you. Otherwise, you can opt for the business plan. We highly recommend the annual billing of the business plan as it costs $149 only, saves you 25% ($50) per month. You can even customize your business plan once your business is getting bigger, just contact the support team for this.

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