This post-COVID-19 period has primarily changed how businesses/companies operate. Webinar tools have become necessary in our work environment in terms of hosting webinars and virtual meetings.
If you are a marketer/business person in need of webinar hosting software but confused between WebinarJam and GoToWebinar? Not sure how GoToWebinar compares with WebinarJam? Which is the best platform for your business needs? Then don’t worry.
Here, I will guide you on choosing the best platform for your business (between WebinarJam and GoToWebinar) based on their features, your needs, pricing, usability and intuitiveness tools and customer experiences.
So, let’s go!
WebinarJam vs GoToWebinar Table Comparison
This table helps you review the two webinars head-to-head while also making your decision to choose either of the software better.
$39/m, billed annually
Best for live casting, event streaming & Automated webinars
Best for training through online and audio conferencing.
Attendee Limit Max
No app download is required
Download is required but attendees can join with a browser too
Up to 6
Value for money
WebinarJam has all the unique features and the large room size that guarantee Value for money
GoToWebinar’s key features and the ability to have as many hosts as you can afford on board give it value for money
WebinarJam vs GoToWebinar In-depth Review
WebinarJam is a software created by Genesis Digital for hosting webinars and GoToWebinar is GoTo brand.
You probably wonder what makes this WebinarJam get the reviews it has, as seen in the comparison table above. The truth is that WebinarJam has critical features that make it suitable to serve you better intuitively.
WebinarJam Tools & Features
Its features include;
GoToWebinar Tools & Features
GoToWebinar has features that can ease your usage and boost your experience in marketing.
Its features include;
WebinarJam vs GoToWebinar Comparison: Focus on Key Features
Let’s now look at the in-depth analysis of how the two platforms compare to each other.
Webinar Types & Ease of Setup
With WebinarJam, you can host all types of webinars for your business. It provides live webinars functionality with only one click, and you are set. It is easier to set up and use as it doesn’t include downloading other software to support webinars, as with the GoToWebinar platform. It has step-by-step instructions, which makes it hard to mess up during the initial stages.
On the other hand, with GoToWebinar, the host and attendees have to download the GoToOpener desktop installer as it’s a requirement to join a webinar. This may sound destructive and time-consuming, especially if you are not a computer literate person, hence sometimes reducing your conversion while joining the webinar.
Webinar Funnel Pages
WebinarJam is excellent when it comes to funnel pages. It is loaded with so many landing page templates with different layouts, color schemes, and designs that you can choose from. This provides you with a platform to create a list of creative/attractive bullets that can run to make clear selling points and ask people why they should sign up for your webinar.
There are no landing page template options on GoToWebinar. The software allows you only to choose the colors, but not the layout. This explains why all the GoToWebinar landing pages look the same everywhere.
Winner: WebinarJam because of its wildly different landing page and thank you page theme options.
Live Webinars & Automated Webinars Availability
WebinarJam allows you to host live, automated, hybrid, series, on-demand webinars since it comes with EverWebinar as a combined package.
EverWebinar simulates the live experience from WebinarJam and doesn’t seem different for the viewers, so they have no idea that the webinar is running on autopilot.
GoToWebinar also offers automation features and you can run both live and automated webinars.
On both platforms, the simulated Live option allows you to quickly upload pre-recorded videos then schedule them at your desired time for your customers in your favorite appearance.
Winner: WebinarJam can do any type of webinar
Webinar Email Reminders & Email Editors
On WebinarJam, you can schedule a series of pre-and-post-webinar notifications, both via email and SMS text, so that your registrants never miss what you have to say.
GoToWebinar, on the other hand, has automated email samples that you can either send directly to the registrants or custom to add a small text that suits your specifications.
Everyone wants perfect internet coverage and technological efficiency, but we have to agree that sometimes it might fail you terribly. As a result, you need software that will protect you from such inconveniences.
WebinarJam comes with a Panic Button feature that gives you a fallback plan if things go wrong during a webinar.
The WebinarJam platform will boot up a new live room and automatically transfer everyone into it.
However, this feature is curtailed because it is only accessible on the professional and Enterprise packages.
On the other hand, GoToWebinar doesn’t offer any handy tool that can help you reboot your webinar room in case of technical issues. Still, if your internet is strong, you will hardly experience any problems with them.
Winner: WebinarJam, its Panic Button gives the platform much credit.
Webinar Audience Interaction Tools
WebinarJam offers the best audience interaction tools as far as Live chats, Q&A, Polls and surveys are concerned.
WebinarJam’s user interface is easier when operating and the polls are in the focus when you launch. The featured offer is prominently displayed to draw the attention of the attendees immediately.
With WebinarJam, you can create the urgency and scarcity offers that encourage your attendees to act quickly. It also allows you to configure the survey tool during registration to survey your registrants. You can also pre-configure polls before your webinar and also monitor your audience during the webinar.
GoToWebinar offers similar features and you can configure the survey tool during registration, pre-configure polls before your webinar and many more.
However, GoToWebinar’s interactive features are not of excellent quality to facilitate audience interaction like with WebinarJam.
GoToWebinar does not support your attendees interacting with one another in the public chat - they can only chat with the host privately.
The platform also lacks a ‘featured offer’ to display your product/offering to the attendees.
GoToWebinar’s Q&A is also private because only the hosts can see the questions (attendees can’t see each other's questions).
Webinar Presentation Tools
WebinarJam comes with ‘your slideshow,’ a powerful tool that allows you to pre-upload your slideshow to the platform, giving your attendees access to a maximum quality content presentation.
On the other hand, GoToWebinar has the attentiveness rating feature, which gives you actual-time data on when you are losing the attention of your attendees. This helps you know when to change your presentation tactics and when to win their uninterrupted attention.
But when it comes to presentation with GoToWebinar, you would have to screen share and show your slides since it lacks your slideshow feature.
Handling a webcam on GoToWebinar is also pretty cumbersome as it doesn’t give you a clear picture of how your attendees are experiencing the webinar.
Webinar Recording Video & Replay
The webinar recording is automatic on both GoToWebinar and WebinarJam. They both automatically hit the “recording” button the moment you begin your webinar. You can use these recordings later as webinar replays for the customers who may have failed to attend your live webinar.
On WebinarJam, the ‘Replica Replay’ feature mimics the live webinar just like it happened. This boosts the attendees' interaction as they feel like being part of the live audience. They can also ask any questions via the question box in which you can respond in time.
On the other hand, GoToWebinar software has the trimming replay record, which you can trim or cut out some pieces from your recording. It also captures some engagements, such as polls for the webinar replay.
GoToWebinar’s biggest downside is the lack of a question box, which means the audience cannot engage you during webinar replay.
Customer Follow Up (Before, During & After the Webinar)
Recording your webinar during a presentation on either WebinarJam or GoToWebinar allows you to send the recorded webinar to any of your customers who may have missed the presentation.
So, with GoToWebinar or WebinarJam, you have access to email and SMS notification features, which are essential for sending reminders to your registrants before and after the webinar.
Both platforms also integrate with your customer relationship management, providing more info when planning your marketing content.
Video Engine & Tech Support
Video quality is very significant during webinars.
Both GoToWebinar and WebinarJam software support HD quality video.
However, GoToWebinar has slightly better quality than WebinarJam because their software is installed on the computer.
WebinarJam has the panic button feature, which helps address the ‘potential problems that may be associated with a webinar. As we discussed earlier in this review, in the event of any issues associated with the video, the panic button creates a new room and automatically moves you and your attendees to another room within the shortest time possible.
On the support chat, the two software do not have a fast customer support chat, maybe it is due to their huge customer base, and they do not have the HR capacity to address all the inquiries that come from their customers.
Winner: Both platform ties.
Webinar Analytics & Data Exports
Both platforms come with robust analytics and tracking tools that enable you to source as much information as you may need.
On WebinarJam, you can track;
With GoToWebinar, the platform comes with essential analytics tools that help you to track primary data about your webinar, including the webinar and poll attendance rate, Q&A questions log, Private chat questions log, the average time in the webinar room, registration page custom question answers and other unique features such as the interest rate and the attentiveness rate and many more.
Mobile Devices & Browsers
Mobile devices can never be assumed in this review.
So, both WebinarJam and GoToWebinar platforms require either mobile devices or browsers to conduct their webinars.
With GoToWebinar, you may need a browser or download the mobile app for you to join the webinar.
But WebinarJam and GoToWebinar, in some instances, allow you to host your webinars via the browser.
In addition to this, irrespective of the mobile device you are using, with WebinarJam, you have access to all these features at your convenience.
WebinarJam vs GoToWebinar Similarities
Both WebinarJam and GoToWebinar offer unique features for your fantastic experience.
Below are many features that both software have in common.
WebinarJam vs GoToWebinar Differences
WebinarJam vs GoToWebinar Pricing Comparison
You will probably want to know the best and most affordable platform before deciding on which one to settle on.
The pricing structure of WebinarJam and GoToWebinar is very different.
WebinarJam Pricing comes in four different tiers that are charged monthly but billed annually.
Despite having unique features on all packages, WebinarJam’s Starter Plan does not offer Automated webinars. It only covers live webinars. This means that if you want to host both live and automated webinars, you have to subscribe to the Basic Plan onwards.
GoToWebinar has 4 pricing packages as follows:
WebinarJam and GoToWebinar Pricing Summary
WebinarJam stands out as the best webinar solution in this guide due to its standardized and affordable packages, On the other hand, GoToWebinar’s pricing is a bit different, The platform charges according to the number of hosts you want in a single webinar.
E.g. 500 attendees plan for WebinarJam costs you only $79/m with 2 hosts and GoToWebinar’s 500 host plan costs you $129/m for 1 host and double for 2nd host.
So, the more hosts you invite, the more costly it is. For instance, if you have a large business and probably want GoToWebinar’s Enterprise Plan with 3000 live attendees and 6 hosts, you will have to cough a whooping $2,994/month + tax this is way much more expensive when compared to WebinarJam’s Enterprise Plan which has a larger room size of 5000 live attendees and may only cost you $379/month with the 6 hosts.
Furthermore, WebinarJam can run any type of webinar events while GoToWebinar can do only live & automated events so you can clearly say that WebinarJam is a more affordable and more featured rich tool to choose.
WebinarJam vs GoToWebinar Pros & Cons
WebinarJam Pros & Cons
GoToWebinar Pros & Cons
Which One Is The Best Webinar Platform For Your Business?
While we understand that both GoToWebinar and WebinarJam were designed with one main goal - to host webinars, the choice of which tool to use will depend on your business requirements such as;
Having that in mind, therefore;
Choose WebinarJam if…
Choose GoToWebinar if...
Generally, choosing GoToWebinar vs WebinarJam comparison goes down to cost.
So, if you want to scale up your webinars but price is a significant factor, WebinarJam is ideal for you.
Some reasons why the WebinarJam solution is the better choice in this review include;
WebinarJam vs GoToWebinar FAQs
Q. Can you replay videos on WebinarJam and GoToWebinar?
Yes, you can access replay webinars on both GoToWebinar and WebinarJam software since they all have the auto-recording feature to facilitate that.
Q. Is GoToWebinar free?
The platform offers a 7-day free trial, after which you will be billed on a subscription plan of your choice.
Q. What is the best way to use WebinarJam?
WebinarJam operates with a single participant or multiple participants. They can take webinars, discussions, hold meetings, live stream information or chats, and highlight them one by one using the dynamic and flexible controls of the layout.
Q. What is the main difference between WebinarJam and GoToWebinar?
The two platforms serve the same purpose, hosting webinars, but the difference is in the pricing packages and the room size. WebinarJam is a little cheaper and larger in room size when compared to GoToWebinar.
WebinarJam vs GoToWebinar Conclusion
If you want the best software to use for your webinars can run any type of webinar with more advanced features, I would recommend WebinarJam because it comes with the best key features fundamental for your webinar solution. It’s also ideal if you want to host a large audience within reasonable pricing.
But if budget is not an issue for you and needs more than 6 hosts then you can go with GoToWebinar.
I hope this WebinarJam vs GoToWebinar Comparison will help you choose the right platform for your business.