Unbounce vs Instapage vs Leadpages vs Landingi – Which One Is The Best Landing Page Builder?

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Unbounce vs Instapage vs Leadpages vs Landingi

Hiring a developer to design and make landing pages for you is now becoming old school.


Fortunately, landing page builder tools such as Unbounce, Instapage, Leadpages and Landingi have made things extremely easy, especially if you have zero coding knowledge.

Beautiful Design, Personalize Experience, A/B Variation Testing, High-Converting & Build Faster - These are the 5 main reasons you need the best tool for your business.

By using just a simple drag and drop functionalities, you can now easily design, create and optimize your landing pages as many as you want.

This makes it easy for you to convert more visitors into customers and make more sales without investing heavily in other things like developers.

These 4 tools are all quality platforms. However, they may have some differences as well as similarities in terms of features and functionalities. Therefore, this makes one tool better for your business than the other.

So, Which One Is The Best Landing Page Builder?

I understand choosing the best tool can be challenging. But in this Unbounce vs Instapage vs Leadpages vs Landingi detailed comparison, I will help you select an excellent landing page builder out of these 4.

Let’s get started!

Which One Is The Best Solution - Unbounce vs Instapage vs Leadpages vs Landingi Comparison



Leadpages Logo Purple




Overall Rating





Ease of Use





Features & Functionality





Cost Aspect





Value for Money





Best For

Best for Creating High-Converting Landing Pages and Lead Generation

Best for Post-Click Automation & Optimization

Best for Quickly & Easily Creating Landing Page

Best for Budget Friendly


  • Landing pages
  • Lead form builder
  • Pop-Ups
  • Sticky bars
  • Dynamic Text Replacement (DTR)
  • Smart Traffic
  • AMP landing pages
  • A/B testing
  • Reports & analytics

  • Drag and drop page builder
  • Templates
  • Widgets
  • Collaboration tools
  • Bigstock images
  • Detailed form builder
  • Asset delivery
  • Analytics
  • AMP Support
  • Instablocks
  • Detailed attribution data

  • Drag and drop editing
  • Hosted landing pages
  • Templates
  • Marketplace for paid templates
  • A/B testing
  • Detailed analytics 
  • Integrations
  • Leadboxes
  • Leaddigits
  • Lead links

  • Drag and drop landing page editor
  • Templates
  • Image library
  • Fonts
  • AWS cloud hosting
  • Compatibility with existing domains
  • Form creator
  • Lead export
  • White label
  • A/B split testing
  • Google Analytics

Free Plan

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Not Available

Free trial?

14-Day Free Trial

14-Day Free Trial

14-Day Free Trial

14-Day Free Trial

Price Range

$80/m - $300/m

$37/m - $321/m

$37/m - $321/m

$47/m - 127/m


10% with Annual Pricing

25% with Annual Pricing

3 Months Free with Annual Pricing

25% with 6 Month Pricing & 38% with Annual Pricing

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Unbounce vs Instapage vs Leadpages vs Landingi Quick Introduction

First and foremost, let’s start with an in-depth look at what each of these four tools offers before diving into a more detailed comparison.

1. Unbounce

Unbounce is the Best Landing Page solution platform in the market. The platform comes with all the essential features to enable you to design quality landing pages with lead capture forms, buttons, videos and many more.

Unbounce includes impressive features such as;

Unbounce features
  • Landing pages: Unbounce comes with a drag and drop landing page builder and other tools such as customized templates to help you build stunning landing pages quickly without even coding skills.
  • Lead form builder: This feature helps you to create and add forms to your landing pages quickly.
  • Popups & sticky bars: Unbounce helps you to create popups and sticky bars to generate leads.
  • Dynamic Text Replacement (DTR): This is an Unbounce unique feature that enables you to personalize your paid marketing campaigns by matching the copy in your PPC ads to the copy on your Unbounce landing pages. This helps to maximize your page relevance hence, increasing conversions.
  • Smart Traffic: This feature is AI-powered that automatically sends traffic to the most relevant landing page and improves your conversion rate.
  • AMP landing pages: This feature allows you to create AMP landing pages with high-speed loading, faster than standard mobile pages.
  • A/B testing: This feature allows you to test A/B variations of your landing pages and choose the one that will perform best.
  • Reports & Analytics: This allows you to measure your landing pages’ performance and your overall performance.

Unbounce is a perfect platform, especially if you are an entrepreneur or a digital marketer who wants a powerful platform with robust features. Unbounce’s landing page builder is great, the templates it offers are excellent and you also get a lot of freedom to customize your pages.

2. Instapage

Instapage is another fantastic tool that includes a remarkable suite of features made for not only building beautiful landing pages but for creating and converting your visitors.

Instapage is one of the best platforms when it comes to post-click optimization conversion rate.

It features a modern drag-and-drop landing page editor that enables you to create pixel-perfect landing pages for paid advertising optimization and quick landing page creation. 

Instapage also includes features such as;

Instapage landing page builder
  • Drag and drop page builder: This feature enables you to quickly drag and drop each element exactly where and how you want it.
  • 200+ customizable templates: This helps if you don’t want to start from scratch to build your landing pages.
  • Widgets: This tool allows you to insert elements like CTA buttons, countdown timers and many more into your landing pages.
  • Collaboration tools: This feature helps you to simplify your team's workflow. For instance, you can speed up the process by which a member of your team can review your landing page, approve or launch.
  • Direct access to 33 million Bigstock images: Instapage makes it easy for you to insert professional stock images into your pages. However, you will have to purchase each image separately.
  • Detailed form builder and asset delivery: Instapage allows you to easily create all types of forms, connecting to a vast number of integrations.
  • Helpful analytics: Instapage comes with Heatmaps, A/B testing, Google Tag Manager, and many more tools that will give you detailed analytics for making better decisions.
  • AMP Support: This feature allows you to design Google AMP landing pages using the same drag and drop interface.
  • Instablocks: This feature enables you to save specific landing page sections to reuse across designs.
  • Detailed attribution data: Besides analytics, Instapage can also integrate with Google Ads and other services to integrate attribution data like Ads campaigns or price data.

Instapage is a powerful solution. It can be the best tool, especially if you are a digital marketer who wants the most powerful landing page software. Instapage is also super easy to use and useful regardless of your business type.

3. Leadpages

Leadpages is a landing page builder that offers unlimited page creation and traffic. 

Just like Instapage and Unbounce, Leadpages also include drag-and-drop landing page builder tools, mobile-friendly templates and various integration of other features.

With this drag-and-drop technology, you have total control to rearrange, delete, and add elements on the page easily.

The ability of Leadpages to create popup window modals to get users’ attention is also another thing that makes it one of the best tools you can use in your business. 

It also comes with unique modern features such as;

Leadpages landing page software
  • Drag and drop unique editor: Leadpages offers a drag and drops editor to help you build stunning landing pages even if you have zero coding skills.
  • Hosted landing pages: Leadpages help you host all of your landing pages without depending on domain hosting providers.
  • Tons of Templates & a huge marketplace of paid templates: Leadpages comes with customized templates to help you quickly edit and publish them.
  • A/B testing: Leadpages allows you to quickly spin up your landing pages and see which version will perform the best for your business.
  • Detailed analytics: Leadpages integrates with Facebook Pixel, Google Analytics and many more to give you in-depth analytics. It also provides its own in-dashboard start that is essential for your decision making.
  • Tons of marketing integrations: Leadpages can seamlessly integrate with other email marketing services, webinar tools, CRM, payment gateway and many more to give your entire business an amazing experience.
  • Leadboxes: This tool helps you custom-designed pop-up forms that you can display automatically or based on your audience’s actions.
  • Leaddigits: Leadpages also allows you to enable your leads to opt into your email list via the mobile devices and automated text messages.
  • Lead links: This feature enables you to sign up existing subscribers to an offer in one click. 

Leadpages is the best tool if you are a digital marketer who wants to invest in paid marketing and landing page software. 

4. Landingi

Landingi is another comprehensive landing page builder and marketing solution platform that enables you to run campaigns independently and create beautiful landing pages with intuitive landing page builder tools. 

With this fantastic platform, you can manage leads, run A/B tests, add pop-ups, build high-converting funnels and integrate landing pages with other tools.

Landingi features include;

Landingi landing page creator
  • Drag and drop landing page editor: This feature enables you to simply drag and drop elements to customize your landing pages without any technical skills completely.
  • Templates: Landingi offers you a massive selection of templates that are pre-designed and responsive for high conversions.
  • Image library: Landingi lets you access dozens of icons and images to use in your landing pages.
  • Fonts: Landingi comes with free 800 Google fonts. The platform also allows you to import your own fonts.
  • AWS cloud hosting: Landingi comes with Amazon Web Services, which allows you to host your pages securely.
  • Compatibility with existing domains: Landingi allows you to add your existing domains seamlessly to publish landing pages under your own domains.
  • Form creator: Landingi allows you to easily indicate all the information you need to get from your landing page visitors, including the name, email, phone number, etc.
  • Lead export: Landingi also allows you to easily export all the leads generated by your landing pages, just with one click, into Google Sheets or a CSV.
  • Custom templates: Landingi allows you to easily customize templates so that they match your branding.
  • White label: This tool allows you to produce professional-looking white labels on your landing pages.
  • A/B split testing: With A/B testing, you can track one or two variables on your landing pages to determine which variables result in higher conversion rates for your landing pages.
  • Google Analytics: Landingi platform also comes integrated with Google Analytics to help you track and analyze your audience behavior so that you can make changes and improve conversions based on the given insight.

Landingi is considered an Instapage affordable alternative. It’s the best affordable tool, especially if you are looking for a platform that offers unlimited landing pages, unlimited visitors, and leads.

Unbounce vs Instapage vs Leadpages vs Landingi Detailed Comparison

While all of these four platforms share some common features, they also have some tools and functionalities far beyond just drag and drop landing page builder and templates.

Each platform comes slightly different from the other in the pricing structure, features, ease to use, etc.

So, Let’s go into a detailed comparison now with the following aspects…

  1. Themes & Templates Comparison
  2. Drag and Drop Editor/Builder Comparison
  3. Website & Landing Page Hosting
  4. Features Comparison
  5. A/B Testing Comparison
  6. Analytics Comparison
  7. Integrations Comparison
  8. Pricing Comparison
  9. Ease of Use
  10. Overall Value

1. Themes & Templates Comparison

Building a landing page from zero requires a lot of work. 

Therefore, if you want to work with pre-made themes and templates, you will want a platform with a good set of templates that are easy to customize and are mobile responsive.

All four platforms come with a variety of templates to choose from.

But where is the difference?

Themes & Templates Comparison


First of all, when you build landing pages with Unbounce, you get unlimited access to over 100 ready to use & mobile-responsive landing page templates, which you can customize with complete freedom of using its drag and drop landing page builder.

Unbounce’s landing page templates are designed to help you get more visitors to convert. This tool also includes a powerful WYSIWYG editor that enables you to build and design your own landing pages hassle-free.

Besides, all Unbounce templates are compatible with WordPress. 

So, whether you want templates of any category, including ebooks, webinars, lead generation, events, coming soon and many more, Unbounce has got the templates you will need. You can filter the templates many ways for instance;

  • Templates by tools: All, featured, landing pages, pop ups and sticky bar.
  • Templates by Campaign: Lead generation, events, sales pages, products, books, coming soon, click-through, ebooks, webinar and ecourse.
  • Templates by type: Agency, Saas, eCommerce, minimalist, real estates, mobile apps, travel, WordPress, Consulting, Education, Fashion, Health and Restaurants.
  • Special features: Parallax effects, video backgrounds and lightboxes.

you can filter the campaign like lead generation, events, sales pages, etc.


On the other hand, Instapage offers 500+ customizable layouts designed to increase conversions. The templates are 100% mobile responsive and offer a lot of white space to help you build a professional page.

And just like Unbounce, you get the templates for various categories, including Two-step, Click-through, Lead generation, Thank you, Webinar and many more.


Leadpages offers you over 200+ high-converting templates, which come in various categories such as Bio, Author, Checkout, Consultation, Giveaway, Sales, Thank You, Upsell or Bonus, Offer, Discount or Coupon and many more.

In addition to this, Leadpages include a unique feature that allows you to sort available templates by conversion rate.


Landingi comes with 300+ landing pages and popup templates tailored for various goals and industries, ready-to-use and easily customizable.

Landingi also allows you to import your own landing page file or create your landing page from scratch.

All the four platforms offer robust flexibility and user friendly templates.

Winner: Unbounce. It comes with lots of options to choose from. Unbounce Templates are also 100% mobile responsive and highly customizable & conversion focused to help you boost customer engagement and increase your sales.

Drag and Drop Editor/Builder Comparison

Whether you have coding experience or not, building a landing page from scratch or utilizing already available pre-made templates should be a hassle-free experience.

Here, all these four tools offer a visual, drag and drop landing page builder.

But which platform makes it easier for you and your team to design stunning landing pages??

Drag and Drop Editor


Well, Unbounce’s editor includes more advanced options making it a perfect choice, especially if you are a developer. 

Its drag and drop editor offers you free-form drag and drop design flexibility. This means that you have the freedom of dragging elements whenever you want them without limiting yourself.

Unbounce has a content section on the editor where you can easily on/off any element like you do on photoshop to make it really easy & better. 


The Instapage editor is super flexible. It is somehow more targeted towards designers because Instapage's primary focus is more on the visual design. 

Using Instapage’s drag and drop technology, you have a 100% free-form where you can move any element anywhere on the canvas.

Instapage also offers plenty of widgets for adding content, including countdown, buttons, forms, timers and many more.

Besides, Instapage also allows you to design separate layouts for mobile or desktop versions.


Unlike Unbounce & Instapage, Leadpages’ drag and drop editor does not offer a free-form.

Instead, just like most WordPress page builder plugins, Leadpages only allows you to move elements around within the grid you have selected.


Lastly, Landingi’s drag and drop page builder is easy to use. Landingi allows you to drag and drop elements with this functionality and then modify them as you want. 

The editor also enables you to customize your landing page by offering many options, including adding social media buttons, Google Maps, different font styles and many more items.

Overall, Unbounce and Instapage have the strongest editors regarding flexibility and control freedom over mobile device design. 

Although Leadpages & Landingi still offers visual drag and drop editor… they are just a little more limited.

Winner: Unbounce. It comes with better editors, generally.

3. Website & Landing Page Hosting

Selecting a platform that offers a mobile-friendly landing page that loads faster to boost your conversion rates can be challenging.

So, which platform will work best for your business?

Website & Landing Page Hosting


All Unbounce landing pages are AMP-ready mobile pages. With Unbounce, you can quickly drive your customers down the sales funnel via pop-ups and sticky navbars.

Unbounce also allows you to host your domain for free to host your landing pages, pop-ups, and sticky bars.


Instapage helps you to host your landing pages on the powerful Amazon Cloud Servers, completely for free.

Instapage also offers you unlimited access to cloud hosting, something you need to experience.


Leadpages also offers free hosting and will automatically host your landing pages. So whether you want to use your own domain name or not, Leadpages has got you covered.


Landingi gives you full control over publishing your websites and landing pages. With Landingi, you can also choose to control the landing page publication date and time with the Landingi schedule tool or publish within minutes.

Landingi also allows you to make changes to your landing pages and pop-ups in real-time. You can publish landing pages under your domain, embed them on your server, or use the Landingi plugin to publish on WordPress.

All tools play well when hosting your landing pages, pop-ups and sticky bars. However, both Unbounce and Instapage shine in this category as they come with amazing features to help you capture your visitors’ attention right away with responsive landing pages.

Winner: Tie between Unbounce & Instapage

Unbounce using Amazon’s CloudFront and CDN and Instapage also powered with amazon server & it has The Thor Render Engine tools to accelerate your page speed.

4. Features Comparison


Unbounce comes with all the essential features, including Dynamic text replacement, A/B testing, Integrated conversion analytics and many more. 

With Unbounce, you can design popups and notification bars in addition to landing pages.

Unbounce also allows you to publish to WordPress or your own custom domain name.

Therefore, since Unbounce comes with lots of functionalities, it gives you the freedom of doing so much in your business without limit. 


Instapage also offers many features, including advanced editor & design tools, which help you design and create your landing pages within a few minutes. 

With Unbounce, you can also add fully customizable pop-ups to your site without depending on third-party tools.

Its ability to allow you to A/B test your pages in real-time is something you would want to experience in your business too.


Leadpages also comes with all the features included in Unbounce and Instapage.

In addition, Leadpages also allows you to create your entire website, just like with Wix.

With Leadpages, you can also sell digital products from your landing pages or popups with an integrated checkout powered by Stripe.

Leadpages also allows you to create Facebook or Instagram ads that are pre-populated with landing page content.


Landingi also comes with a variety of amazing features to work with. 

It offers easy to use widgets for your landing pages, including A/B testing tools. See how you can improve your page with the split A/B testing function. 







Drag and Drop Editor





Readymade Landing Pages





Form Integration





AMP Landing Pages





Dynamic Text Replacement





A/B Testing





Popups & Stick Bars










Smart Traffic





Pixel Perfect





24/7 Live Support





GDPR Compliance





Winner: Unbounce - It comes with more advanced features.

5. A/B Testing Comparison

All four tools offer A/B testing features that help you scan and choose the page, funnel, or element that will perform best.

But which one offers the best A/B Split Testing functionalities?


Unbounce allows you to create A/B tests easily and quickly. However, it’s basic (Launch) plan doesn’t offer the A/B testing features. 

So if you want to A/B test your pages, you will have to upgrade to higher tiers.

Unbounce also allows you to quickly launch the A/B tests by simply duplicating your page and enabling the changes you want to test and determine the one that will perform best.

With Unbounce, you can also test other elements like your page length, heading, subheadings and many more.


Just like Unbounce, Instapage also allows you to test your elements.

What makes Instapage unique is that it comes with heatmaps features that help you understand what you should scan with your A/B test. 

The heatmap function also helps you to track clicks, scroll depth, mouse movements and many more actions taken by your audience.

Instapage also allows you to see the areas where your clients spend the most time and use this data to improve or make changes to your business.


Similarly, Leadpages allows you to create variations and test which one will work for your business.

However, Leadpages offers the A/B testing feature in its Pro plans and above.

Leadpages’ A/B Testing highlights the elements that drive your business, hence helping you boost your entire campaign. 

Leadpages also helps you to distribute traffic among the various elements and measure the relative conversion rates.


Similarly, the Landingi A/B tests allow you to compare different versions of your landing pages and determine the one that will bring more traffic.

With either Unbounce, Instapage, Leadpages, or Landingi, you can use the A/B tests and optimize your landing page and increase conversions as well. Unbounce also includes Smart Traffic tools and AI power testing besides A/B.

Winner: Unbounce - Even though Instapage has a heat maps tool that helps you determine elements you want to improve with your A/B testing but Unbounce has “Smart Traffic” AI powered auto optimization features that is way beyond just manual A/B test.

6. Analytics Comparison

Good data analysis helps you to maximize your performance and make changes whenever required.

All four tools help you draw in-depth statistical inferences about your customers’ needs to adjust everything according to your customer requirements.

So, what makes these four platforms differ in terms of analytic tools?

Analytics Comparison


Unbounce includes a real-time conversion analytics reporting of traffic and conversions, with an excellent option to get your data on traffic and conversion by email.

Unbounce also comes with an AI-powered “Smart Traffic” tool that automatically gauges your audience preference and guides them to the pages they are most likely to get converted to. 


Instapage includes excellent reporting tools and conversion tracking. It offers you in-depth data for both mobile and desktop visitors.


With Leadpages, you also get good reporting and graph options, making it easy to understand traffic and conversions.

Leadpages offers detailed analytics for every page and pop-ups, which includes trial metrics such as a total number of views, unique views, and many more.

Leadpages also allow you to view your stats for a specific period, such as hourly, previous day, week, etc.


Landingi enables you to incorporate analytics and tracking tools to get detailed insight into your audience and customers. 

You can monitor all the incoming leads, including how they interact with your website and their purchasing power, so that you know what to change and where to improve your business.

What’s more with all these four tools is that they enable you to get essential statistics that help you make relevant changes to improve your customer engagement and help increase your overall customer value.

Winner: Unbounce - It comes with real time reporting tools that makes your data analytics amazing.

7. Integrations Comparison

All platforms allow seamless integration with other online marketing tools. 

From payment systems to email automation platforms, Unbounce, Instapage, Leadpages and Landingi enable you to connect with such tools without hassle.

So, curious about what to connect to each tool?

Let’s see...many



Unbounce offers a lot of integrations ranging from Webinar, utilities, CRM, Chat, Social, Marketing Automation, Call tracking, Analytics, Optimization and many more. In addition to this, you can also use Zapier and Webhooks, which even offers lots of opportunities to connect your eCommerce platform with your favorite tool.


Instapage allows you to connect over 120 tools from various categories, including Advertising, Analytics, Call tracking, CRM, Ecommerce, Email and many more.


Similarly, Leadpages allows you to connect to your favorite tools such as Analytics, CRM, Digital Advertising, Ecommerce, Email marketing, Live chat, Marketing automation and many more.


Email marketing, CRM/sales, Chat support and payment systems and many more.

All the tools in this category are great. They all allow you to integrate with your favorite third-party tools seamlessly.

Winner: All tools tie.

8. Pricing Comparison

Pricing comparison


Unbounce comes with four pricing plans;

  • Unbounce Launch Plan at 80/m (500 Conversions, 20K Visitors & 1 Connected Domain)
  • Unbounce Optimize Plan at $120/m (1K Conversions, 30K Visitors & 3 Connected Domain)
  • Unbounce Accelerate Plan at 200/m (2K Conversions, 40K Visitors & 7 Connected Domain)
  • Unbounce Scale Plan at 300/m (3K Conversions, 50K Visitors & 15 Connected Domain)

Unbounce also comes with unlimited landing pages, pop-ups and sticky bars in all plans. 

You also get a 10% discount with annual pricing, meaning you will now purchase Unbounce Launch, Optimize, Accelerate and Scale plans at $72/m, $108/m, $180/m and $270/m, respectively.

Unbounce also allows you to try its interface by providing a 14 Days Free Trial.


Instapage comes with two pricing plans;

  • The Business Plan: $199/m
  • Conversion Cloud: Quote-based custom plan

With annual pricing, instapage offers you up to a 25% discount. 

What makes Instapage outstanding is that it offers a custom plan which you can request depending on your business needs

So, if your business needs personalization, AMP support, Page Migration Services and many more, you will need to go with the custom plan but that only needs when you are looking for a large scale till that Business plan is more than enough.

Instapage also offers a 14-day Free Trial if you want to try out their features and functionalities. 


With Leadpages, you get 3 affordable pricing plans;

  • Leadpages Standard Plan at $37/m
  • Leadpages Pro Plan at $79/m
  • Leadpages Advanced Plan at $321/m

Although Leadpages doesn’t offer a free version, it gives a 3-month free discount if you pay annually. 

All Leadpages plan also includes a 14-day Free Trial Period.


Landingi includes 3 pricing that you can pick one that fits your business;

  • Landingi Core Plan at $47 (5K visitors & 1 Custom domains)
  • Landingi Create Plan at $89 (50K visitors & 10 Custom domains)
  • Landingi Automate Plan at $127 (100K visitors & 20 Custom domains)

Landingi also comes with unlimited landing pages and conversions in all plans. 

This platform is also the most affordable if you go with 12 months or 6-month pricing options since they offer a 38% discount on annual options and 25% on 6-month pricing.

All the Landingi plans come with a 14-day free trial.

If you are just started with your marketing, Leadpages offers the best affordable entry-level price points. It enables you to design unlimited landing pages, popups and alert bars in all plans. 

Winner: Leadpages if you need only an affordable option while your sole purpose is more conversion focused yet affordable then Unbounce take the lead.

9. Ease of Use


Unbounce includes amazing tools and functionalities that are easy to learn and use. This makes the tool more ideal to both new and experienced marketers.

However, due to lots of features accompanied with Unbounce, the platform can be really overwelming especially if you are a newbie and you don’t have any experience dealing with these online platforms.


Instapage seems to be the easiest and intuitive landing page solution. 

It offers an easy way to set up and launch your landing pages in a matter of minutes. 


Leadpages comes with an easy access editor, making it easy for you to create a landing page. 

Leadpages allows you to drag and drop content in predefined content blocks, which work like a grid system. This allows full customization without hassle.


Landingi also comes with an easy to use landing page builder. 

All you need to do is simply drag and drop elements and then modify them as you want. 

The editor also offers lots of options, which helps you customize your landing pages easily and quickly.

Winner: Instapage & Unbounce

10. Overall Value

overall value tool

When it comes to overall value, all tools are excellent since they offer all the features you need for a successful online campaign. 

But to give my honest rank from the #1 tool, I think Unbounce deserves the cup. 

The overall value list from top to bottom include;

  1. Unbounce
  2. Instapage
  3. Leadpages
  4. Landingi

What is Similar About All The Tools?

At a basic level, all four tools come with many similarities.

For instance, all the platforms offer you plenty of landing page templates to customize with simple drag and drop functionalities. 

Other features like A/B Testing are also common in all four tools but available in different pricing packages.

They have popups & sticky bars, own custom domain, reporting, sub-user access, stock images, integration with other tools are very common but different in functions with respect to the plan.

What is Unique About Each Tool?

So, what is different about each tool that can make you choose, say Unbounce over Landingi?

Well, let's briefly review each platform;


Unbounce editor is one of its strong selling points. It gives you tons of unique advanced features, such as a gridless drag and drop editor, both desktop and mobile devices layouts, the ability to add your own JavaScript or CSS and many more.

Unlike other platforms, Unbounce also allows you to use its editor for other tasks beyond just building landing pages, as you can build popups and sticky bars with the same design flexibility.

Therefore, if you are looking for a tool that offers a detailed editor that can build landing pages and popups and notification bars, then Unbounce can be all you need over all other tools.

Their AI-powered optimizationSmart Traffic” is really best for conversion optimization.

They are conversion focused affordable tools and if you are running more PPC campaigns then its good to have personalized experience yet AI powered auto optimization.


The flexibility that Instapage’s editor gives you is something you will like and appreciate. 

Its grid-less drag and drop functionality and ability to fully control how your landing page will look on mobile or desktop devices is what makes Instapage outstanding from the four tools.

Instapage also comes with unique & powerful features such as Instablocks, Global Blocks, Thor Render Engine, Postclick Score and many more that will bring an amazing experience in your internet marketing business.

Instapage also includes in-built team collaboration tools like an InVision-like feedback system, allowing you & your team to preview by leaving a comment for landing pages.

Instapage also focuses more on personalization. Therefore, if you are an entrepreneur looking for a good tool that can help you integrate personalization and automation into your landing pages, Instapage can be an excellent way to go.

As Instapage is the most costly tool from all 4 and their focus on conversion, postclick experience for PPC campaigns, so if you are an enterprise having a big budget for tools then Instapage is for you.


Leadpages comes with lots of website templates, which enable you to build your own website. 

Leadpages also comes with its own integrated checkout system, which is powered by Stripe. This allows you to sell and deliver digital products right from your landing pages without the need for any external integration.

Another outstanding thing about Leadpages is that it offers pocket-friendly packages compared to all other platforms in this list. 

Other unique Leadpages features include Opt-in Text Campaigns, Pro Sub Accounts and Opt-In Text Campaigns.

So, if you are an online marketer who is on a tight budget yet you want a tool that can help you build a website and sell your products online, Leadpages can be a great choice.


While there is nothing you can do with Landingi that you can’t do with other platforms. I like that landingi offers overall flexible packages and a rich template, images, fonts and icon library repository.

They have better pricing options compared to other 3 tools.

Landingi also offers a wide range of pricing options ranging from business, agency to enterprise, making it an ideal tool to fit any kind of business. 

Unbounce vs Instapage vs Leadpages vs Landingi Usage

I understand that your primary target is to achieve beautiful and high-performing landing pages so that you can improve your conversion rates and overall sales revenue. 

So, selecting the right tool is as essential as your business goals…


Use Unbounce If;

  • Need conversion focused tools having smart features yet pocket-friendly.
  • Looking for AI powered auto optimization for conversion with “Smart Traffic” feature.
  • Your business focuses a lot on Search, Social and Display ads.
  • You want all types of eCommerce tools.
  • You are selling digital products. 

Use Instapage If; 

  • You are not on a budget.
  • Running more PPC campaign and looking postclick experience improvement
  • You want to use advanced analytics tools like heatmaps.
  • You have a collaborating team for your landing page designs.

Use Leadpages If;

  • You want lots of templates that are high converting.
  • You want a tool that offers a grid-based editor.
  • You want to create popups and opt-ins for pages on your site.
  • You want to build entire websites besides just landing pages.

Use Landingi If;

  • You want the overall cheapest option.
  • You are a newbie marketer.
  • Agencies looking to manage clients campaigns need the most affordable solution.

Why Use a Landing Page Tool?

Landing pages offer lots of benefits; among them are;

  • Landing pages improve your advertising quality scores, which lowers your cost per click.
  • Landing pages tools also help you to show off your products and sell them.
  • You can use landing pages tools to grow your contact list.
  • You can promote your webinars.
  • Landing page tools help you to promote your content and Social Media Marketing.
  • Landing page tools help you to enhance your Email Marketing and automation.

Why Choosing The Right Landing Page Tool is Important?

With the right landing page platform, you will focus your energy more on increasing your conversion rates and lowering your cost-per-acquisition.

Since landing pages focus on a single goal, they help you target quality traffic who clicked on reaching your page.

So if you are running a more paid campaign and select a simple landing page builder tool but do not have much smart features on conversions then you are wasting more time and money on testing.

So it is very much important that you have to first clear yourself about your goal with the landing page tool and based on that you have to choose the right platform that provides that solution.

Things You Should Consider While Selecting Your Best Landing Page Builder 

Here are essential ideas that you need to consider for a remarkable landing page builder platform;

  • Size of your business: How big is your business? You have to be sure that you choose the best landing page that suits your business size. For instance, if you have a large business, you should consider using Unbounce or Instapage since they come with many functionalities and much more polished-looking landing pages.
  • Design freedom: You should consider a tool that offers plenty of customization to have the freedom to design your page to look the way you want.
  • Design quality: How good is the quality of the designs and templates offered by the platform? Be sure to select a tool that allows you to create quality pages that result in more conversion. For instance, if you want beautiful pages, Instapage or Unbounce can be a great choice.
  • All-in-one solution: Do you want an all-in-one solution? If your target is to build landing pages and checkout flows, email marketing, and many more, you have to choose an all in one solution like Kartra.
  • Value for money: Does your tool provide value for money, or is it highly-priced with poor functionality? You want to go for a tool whose prices truly reflect the features and tools.
  • The learning curve: You don’t want the hassle of using your tool. That’s why it’s essential to choose a platform that comes with a low learning curve, yet it has all the features and functionality you need, like Unbounce.
  • Ease of use: How easy is it for you to create and launch your landing page? Go for a tool that allows you to quickly and easily build pages.
  • Your business requirement: You also have to consider a tool that will deliver exactly depending on your business requirements. You don’t waste budget and time spending on things that are not essentials.
  • Budget: Is the tool affordable and worth the price compared to what they offer? Consider choosing a platform that provides a flexible pricing structure to cater to your business’s requirements.
  • Templates: Consider a landing page platform that offers a wide range of beautiful and mobile responsive templates with great design.
  • Analytics tracking: Choosing a tool that will help you track insights such as the number of visits, clicks and many more is also essential.

Which Tool is Best For You?

So, up to this point, which landing page builder do you think you should use for your business? Well, all will depend on your business requirements. 

But to guide you more, this is my best advice;

Instapage vs Unbounce

Instapage vs Unbounce

Unbounce and Instapage both offer high-quality design while focusing on tools designed to drive more conversions. Therefore, both are perfect.

So, when it comes to Unbounce vs Instapage comparison, picking Unbounce or Instapage will now depend on what you need for your business. 

Unbounce includes all the powerful features you want for your business, from sophisticated landing page tools to dynamic text replacement - all without the high price tag.

Unbounce’s templates also look a little more ‘finished’ than Instapage.

So choose Unbounce for overall best landing page and need AI powered “Smart Traffic” optimization while go with Instapage when you have more budget and looking for postclick personalized experience. 

Leadpages vs Unbounce

Leadpages vs Unbounce

Both Unbounce and Leadpages offer all the essential tools that you would need to design landing pages that convert. 

Leadpages is ideal for you, especially if you want to boost your conversion rates using beautiful landing pages, pop-ups, website pages, and complete websites. 

Otherwise, Unbounce is ideal for you if you want flexibility when designing your landing pages.

Leadpages also offers many competitive features and no limit on the number of visitors to your pages per pricing tier. 

So if you are concerned with price and don’t need some of those other features in Unbounce, Leadpages may be your best bet. 

Unbounce’s basic tier allows up to 20,000 unique monthly visitors, and the Pro tier goes to 50,000. 

Leadpages, on the other hand, its basic plan only includes page building but all other major features come with an upgraded plan so that you will find Unbounce works best for experienced sites.

Landingi vs Unbounce

Landingi vs Unbounce

While Landingi comes with more than 300 templates to choose from, Unbounce only offers you 100 plus templates.

Landingi is also much more affordable than Unbounce, making it one of the preferred tools, especially if you are a marketer and small business owner.

However, Unbounce is somewhat pricey in this category, but it's a suitable choice if you are an agency or running an eCommerce store and you have bigger budgets to work with.

So, if you are just starting with online marketing, you can choose Landingi, but if you are already established, Unbounce is a better choice, which comes with excellent quality landing pages and great support too.

Leadpages vs Instapage

Leadpages vs Instapage

Both Leadpages and Instapage are excellent landing page building solutions in the market, especially when it comes to a host of templates and easy on-boarding.

However, Instapage offers more fonts & styling options and you can also create your landing page from scratch - and it does it greater than Leadpages

Instapage is also more expensive compared to Leadpages but offers more advanced features. For instance, when you purchase an Instapage basic plan at $199 (cheapest plan, you get many amazing tools such as A/B testing and server-side testing.

So, if you want a simple landing page builder to capture leads on an affordable budget, then Leadpages is for you.

But, if you do not mind digging deeper into your pockets for extra features, then Instapage will work great.

Landingi vs Instapage

Landingi vs Instapage

Since Instapage is slightly higher than Landingi in this category, it will be a perfect choice, especially the higher price tag is not a big deal for you.

So, if you are an intermediate or experienced marketer and you are looking for a good tool that can help you run pay-per-click advertising, then look no further than Instapage in this category.

On the other hand, if you just started with landing pages and want a cheap solution that will help you create an unlimited number of landing pages, Landingi is a solid choice for this category.

As Landingi is penetrating themselves as an Instapage affordable alternative.

Landingi vs Leadpages

Landingi vs Leadpages

Landingi will be the best option in this category if you want the cheapest option (when factoring in the discount).

Landingi is also a perfect solution for what they offer in their Core plan. But if you are looking for anything beyond the Landingi Core plan, then Leadpages would be the best option for your business as it offers more features and benefits and more on website building rather than just landing pages.

Both are affordable options so your choice depends on whether you need more custom domain or unlimited traffics or other special features on a particular tool.

Which Landing Page Builder Is Right for Your Business?

Suppose you are looking for more than a dedicated landing page builder platform. In that case, all the options in this Unbounce vs Instapage vs Leadpages vs Landingi comparison review are well worth a purchase. 

However, many of these platforms offer excellent tools for creating stunning websites, email campaigns and lead generation strategies; you can’t go on integrating all of them into your business.

This is because when we were comparing these platforms, all of them rate well. However, each has different strengths and weaknesses, which determines whether a certain tool suits your business or not.

So, which landing page builder solution is right for your business? 

Use Unbounce if you want to work with the most flexible tool that offers more customizable options for creating pages. So, if you are an experienced online marketer with advanced needs for landing pages, Unbounce is for you.

Use Instapage if you want an excellent tool for creating landing pages and have a bigger budget for that. If you also have an online team for marketers with moderate landing page needs, Instapage is for you.

Use Leadpages if you are a newbie or want a simple solution for basic landing pages and don’t want many customization options but most affordable for starting.

Use Landingi if you are a newbie in internet marketing or agency who is looking to manage clients landing pages and campaigns with a lower budget.

Final Verdict

Landing pages are targeted to capture new leads or help you convert more sales.

Therefore, working with the right tool can bring more success to your business. 

With, Unbounce, Leadpages, Instapage and Landingi, you are guaranteed to run a successful online business without hassle.

However, the tool you are going to choose will highly depend on what your business needs.

So, if you are looking for a landing page platform that offers the best mix of landing page templates, features, and analytics and offers robust flexibility with more optimizable options, Unbounce is for you.

And if you want a tool that's easy to use and offers a pocket-friendly budget, especially if you have just started with online marketing, then go for Landingi.

Or, if you want a tool for creating the best design landing pages, you should consider Unbounce or Instapage.

If you want the most affordable, then Leadpages is for you, especially if you are just getting started with online marketing.

You also need to understand that Unbounce definitely wins the overall battle in terms of comprehensive features, functionalities and customizable options.

Bhargav Bavarva is a digital marketing consultant & affiliate marketing expert. He helps local, small & SaaS businesses to get consistent and predictable leads. He also guides people like you to find the right software tools by extensive review, comparison and personal recommendation to make informed decisions and earn more money!

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