ActiveCampaign Pricing Plans – How Much Does It Cost 2021?

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ActiveCampaign Pricing Plan

ActiveCampaign is one of the most powerful email automation software in the market which gives you features like email marketing, marketing automation, and CRM tools you need to create incredible customer experiences.

ActiveCampaign is an user-friendly business marketing tool which can help you seamlessly create beautiful and engaging emails, use social media marketing etc. With the help of ActiveCampaign tools, you can acquire, retain, and ultimately efficiently engage with your customers.

In this article, I’m going to review ActiveCampaign pricing plans, how much does ActiveCampaign cost each month, notable features, and do features worth ActiveCampaign cost. Later, I’ll give my honest recommendation on which plan is best for your requirement. Let’s dive in...

ActiveCampaign Pricing Plans Summary

  • ActiveCampaign Lite $15/m onward
  • ActiveCampaign Plus $70/m onward
  • ActiveCampaign Professional $159/m onward
  • ActiveCampaign Enterprise - $279/m onward

ActiveCampaign Features & Plans Comparison Table

Features

Lite Plan

Plus Plan

Professional Plan

Enterprise Plan

Send Newsletters & Unlimited Sending

Yes

Yes

Yes

Yes

Marketing Automation & Email Marketing

Yes

Yes

Yes

Yes

Landing Pages & Conditional Content

No

Yes

Yes

Yes

Automations Map & SMS Sending

No

Yes

Yes

Yes

Split Automations

No

No

Yes

Yes

Sales Automation & Built-in CRM

No

Yes

Yes

Yes

Contact & Lead Scoring

No

Yes

Yes

Yes

Site Messages, Attribution & Predictive Sending

No

No

Yes

Yes

Drag & Drop Email Designer

Yes

Yes

Yes

Yes

Free Email Templates

Yes

Yes

Yes

Yes

Import Existing Contacts & Auto Responders

Yes

Yes

Yes

Yes

In-Depth Reporting & GEO Tracking

Yes

Yes

Yes

Yes

Users

3

25

50

unlimited

Custom User Permissions & Subscribe by SMS

No

Yes

Yes

Yes

Inbox Preview (Email Testing)

Optional - Paid

5 Free/Mth

5 Free/Mth

unlimited 

Social Data

Optional - Paid

Optional - Paid

Optional - Paid

Yes

HIPAA Compliance

No

No

No

Yes

ActiveCampaign Pricing Based on Number of Contacts

Contacts/Plans

Lite

Plus

Professional

Enterprise

500 users

$15/Month

$70/Month

$159/Month

$279/Month

1000 users

$29/Month

$70/Month

$159/Month

$279/Month

2,500 users

$55/Month

$125/Month

$159/Month

$279/Month

5,000 users

$99/Month

$169/Month

$239/Month

$449/Month

10,000 users

$155/Month

$249/Month

$349/Month

$499/Month

25,000 users

$259/Month

$399/Month

$599/Month

-

50,000 users

$345/Month

-

-

-

1,00,000 users

$505/Month

-

-

-

Note: Above mentioned prices are based on monthly cost and if you paid yearly then you will get more discount on given price.

ActiveCampaign Pricing In-Depth Review

activecampaign pricing plans monthly

ActiveCampaign Lite Plan at $15/Month or $9 if Paid Yearly

ActiveCampaign Lite plan is an affordable plan which allows 3 users that is fantastic for small teams. The features offered in Active campaign Lite plan include unlimited email sending, marketing automation, chat & email support, email marketing, etc. 

You can get the Active campaign Lite plan at just $15 per month for up to 500 contacts which can be further reduced by 40% which costs $9 if you choose the annual plan. You can save your $72 in a year!. It’s pricing is based on no. of contacts required, which you can increase by paying more according to your business requirements.

Activecampaign Lite plan is Great for solo entrepreneurs, bloggers, local businesses who have small budgets but want good marketing tools.

ActiveCampaign Plus Plan at $70/Month or $49/Month if Paid Yearly

ActiveCampaign Plus Plan provides you with all the features available in Lite plan besides providing you sales automation, contact & lead scoring, Built-in CRM, Automation maps, Landing pages, custom branding, conditional content and a capacity for 25 users to work that is enough for a medium-sized business.

You can get an ActiveCampaign Plus Plan at just $70 per month for up to 500 contacts which can be reduced by 30% which costs $49 if you choose the annual plan. You can save your $252 in a year!. As your contacts increase you can increase the capacity of contacts by paying more.

ActiveCampaign Plus plan is ideal for startups, companies that have a sales team but need CRM capabilities & other medium-sized businesses having small marketing teams. 

ActiveCampaign Professional Plan at $159/Month or $129/Month if Paid Yearly

ActiveCampaign Professional Plan, which is the most popular plan, provides you all the features of ActiveCampaign Plus plan and besides gives access to site messaging, attribution, split automations, Predictive Sending with user capacity for 50 users. 

You can get an ActiveCampaign Professional Plan at just $159 per month for up to 500 contacts which can be reduced by 19% approx which costs $129 if you choose the annual plan. You can save your $360 in a year!  As your contacts increase you can increase the capacity of contacts by paying more.

ActiveCampaign Professional Plan is great for large businesses with complex needs, big marketing agencies and content teams and businesses that need enterprise-level marketing tools without paying more. 

ActiveCampaign Logo blue trans

ActiveCampaign Enterprise Plan at $279/Month or $229/Month if Paid Yearly

ActiveCampaign Enterprise Plan covers all the features included in the Professional plan plus Dedicated account representative, in-depth onboarding, custom, mailserver, custom domain, phone support, HIPAA Compliance, social data, unlimited Inbox Preview and user capacity is also unlimited.

You can get an ActiveCampaign Enterprise Plan at just $279 per month for up to 500 contacts which can be reduced by 18% approx. which costs $229 if you choose an annual billing. You can save your $600 in a year!  As your contacts increase you can increase the capacity of contacts by paying more.

If you need more than 10,000 contacts, then you need to contact support for a custom plan for this.

ActiveCampaign Enterprise Plan as the name suggests is best for enterprise organizations, large businesses who need in-depth technical & onboarding services and have large teams to work. 

ActiveCampaign Free Trial

ActiveCampaign offers you a 14-day free trial to test their platform with up to 100 contacts and up to 100 emails. The features available in the 14-day free trial are the same as that of ActiveCampaign Professional Plan. however, the predictive sending feature is not available in the free trial. The best part is the Free Trial provided by ActiveCampaign does not require your Credit card & has an instant setup by just giving your email id. 

ActiveCampaign Plan Features

  • Landing Pages helps you to create tailored pages to make great impressions among your customers.
  • CRM & Sales automation will help you to stop tasks from piling up on your desk & will ensure that you can see your whole sales process in a flash.
  • Marketing Automation It’s email automation that triggers email when someone performs any action. You can map out exactly what you want to send, and to whom by creating use-cases.
  • Lead & Contact Scoring helps you to make a suitable lead profile, adjust lead scores and provides you with a list of the top-performing leads so that your users are always focused on the best lead.
  • Split Actions allows users to send email campaigns, create conditional processes that are adjustable according to defined conditions which enable users to optimize every aspect of their business.
  • Attribution helps users to develop unique experiences by taking leverage from conversions and source information for contacts, trigger automations and more.
  • Automations Map helps you see how automations connect to each other which you can use in marketing plans.
  • Free Email Templates: ActiveCampaign has an entire library of beautiful templates that is free for all to use.
  • Auto Responders helps you to send one-time welcome or check-in emails to your contacts as soon as they subscribe to your list.

ActiveCampaign Discounts & Coupons

There are no such ActiveCampaign discounts and coupons available other than the available on buying an annual subscription, so If you get started with ActiveCampaign and if feel good then you can get an annual subscription to save more money.

However, you can get an exclusive 30% discount if you sign up using our link.

Which ActiveCampaign plan is Best for you?

When it comes to choosing the ActiveCampaign plans, For Beginners who are just using email marketing and automation, I would recommend ActiveCampaign Lite plan, once you start growing & increasing your work capacity you can upgrade with additional features. 

ActiveCampaign Lite Plan is great if you want to explore basic features & only need email marketing automation and nothing much else. 

ActiveCampaign Plus Plan is ideal for businesses that are expanding & increasing their work capacity, need CRM to manage your customers data & also need Landing page builders. 

ActiveCampaign Professional plan is most popular & recommended for those who have established businesses & want to refine & optimize their results in marketing automation & email marketing - Blogger, affiliate, coaches, consultant, small & local business are very much suitable to opt for this plan to get best value with features to grow. 

The Last plan, the ActiveCampaign Enterprise Plan, is recommended for businesses that have deep roots in automation & email marketing and need in-depth email & domain authentication along with customized reporting. 

Does ActiveCampaign Cost Worth Your Money?

One thing that I found in the ActiveCampaign Pricing Plan that they are making affordable depending on the number of contacts you want. You don’t have to spend huge bucks to get all the services when you really don’t need them. 

Being the best email marketing automation tool in the market here are some notable uses which worth more than you pay for it,

  • Helps you to break your sales funnels into stages to create a deal pipeline for each customer segment & if you have multiple salespeople ActiveCampaign will auto-assign deals to different salespeople.
  • Helps you to refine email sequences 
  • Helps you to identify when you get highest open rates so that you can send out your emails at specified times
  • Helps you to make emails hyper-personalised by using conditional content
  • Helps you to send the same emails with different titles to the people who didn't open your email in the first place
  • Helps you to send follow up emails
  • Helps you to send email surveys to get direct personalised feedback from your customers

Their most affordable plan without compromising with features which is Professional Plan costs you $159 per month. Covering all essential features I think it is the most affordable rate among its competitors like Keap (infusionsoft), Sharpspring, etc, where you’ll have to invest $200 for the same with low-quality service. 

ActiveCampaign Plans FAQ

Q. What features are available in a 14-day trial?

ActiveCampaign's 14-day free trial allows you to test the platform with up to 100 contacts and emails sent. The trial plan has all the features available in the Professional plan.

Q. Can I upgrade my plan later on ActiveCampaign?

Yes, you can change your plan later by following, Click on your name > Billing & upgrade > Select the plan you want > Click upgrade or downgrade as per your choice.

Q. What payment methods are accepted?

All major credit and debit cards are accepted  For annual plans, Paypal, checks and wire transfers options are also available. 

Q. Is there anything special for NGOs?

Yes! ActiveCampaign offers a 20% discount to NGOs. You need to contact their team with the proof of your NGO.

Q. Is there any way to help me learn about Activecampaign as a beginner?

ActiveCampaign provides a Beginners guide to lists to help beginners to get the most easy training to get started with the platform.

Q. Does ActiveCampaign have landing pages?

Yes ActiveCampaign has landing pages builder from their plus plan onward.

Final Thoughts

ActiveCampaign is no doubt a one-stop marketing solution tool, it almost offers everything that you need in a marketing tool and with the help of their advanced automation.

ActiveCampaign is surely the best in the market. ActiveCampaign is helpful for various businesses and teams such as bloggers, e-commerce, agencies, marketing & sales departments etc.

However if you want to run your business effectively with all the essential features including email marketing features in budget, then I would suggest checking out Kartra as well. You can see my complete comparison of Kartra vs ActiveCampaign.

So you need to evaluate your requirements first, and based on that you have to choose the right tool for your business. Make sure you choose it wisely.

I hope this ActiveCampaign pricing guide will help you to choose the right plan to get started with ActiveCampaign!

Bhargav Bavarva is a digital marketing consultant & affiliate marketing expert. He helps local, small & SaaS businesses to get consistent and predictable leads. He also guides people like you to find the right software tools by extensive review, comparison and personal recommendation to make informed decisions and earn more money!

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