Kartra vs ConvertKit: Ultimate Comparison & Buying Guide 2022

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Kartra vs ConvertKit Comparison

Both Kartra and ConvertKit are powerful automation tools that help you to send emails and build leads. But when it comes to Kartra vs ConvertKit Comparison, there are a lot of similarities, as well as rather distinct differences.

ConvertKit is primarily a platform designed for email marketing automation and it is good at that.

On the other hand, Kartra is an all-in-one marketing tool that is ideal to manage your complete online business on a single platform. 

So, which one is the best tool for your business? In this post, I will do an in-depth comparison review of both tools and guide you to choose the one that fits your business.

Kartra vs ConvertKit Comparison Table

kartra logo


convertkit logo








Customer Support



Value for Money



Starting Price




Kartra is essentially an ALL-IN-ONE Business Management Solution that includes sales funnels builder, landing page builder, CRM, marketing automation and much more.

ConvertKit is a Marketing & Lead Generation Automation Solution.

Typical customers

  • Small, Mid-size businesses &
  • Large enterprises

  • Freelancers
  • Small businesses

Key Features

  • Kartra Checkouts
  • Kartra Pages
  • Kartra Leads
  • Kartra Funnels & Campaigns
  • Kartra Mail
  • Kartra Memberships
  • Kartra Videos
  • Kartra Helpdesks
  • Kartra Calendars
  • Kartra Forms
  • Kartra Affiliates
  • Kartra Agency
  • Kartra Marketplace
  • Integrations & API

  • Landing Pages/Web Forms
  • List Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscriber Management
  • Template Management
  • WYSIWYG Email Editor
  • Drip Campaigns
  • Dynamic Content
  • Event-Triggered Email
  • A/B Testing
  • Auto-Responders
  • CAN-SPAM Compliance


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An In-Depth Comparison Between Kartra & ConvertKit

Kartra vs ConvertKit Similarities

Kartra and ConvertKit share a lot of things in terms of features and functionalities. Some of the features both tools share include;

  • Email automation.
  • Landing page builder.
  • eCommerce.

Kartra vs ConvertKit Differences

At first glance, Kartra and ConvertKit may look similar. However, when you compare this ConvertKit vs Kartra, there are a lot of differences when it comes to the features of each tool. For instance;

ConvertKit doesn’t provide lots of features that are essential to business success. These features include a sales funnels building, help desk, membership sites, affiliate management, scheduling tools & video hosting. 

Why Is It Essential to Have These Features?

  • Sales funnels builder: Kartra comes with a drop-and-drag sales funnel builder tool that enables you to create funnels for your digital products.
  • Help desk: This tool enables you to launch your own ticketing system so that you take care of your customers issues on time.
  • Membership sites: This is Kartra’s professionally designed, drag-and-drop membership portal builder that enables you to deliver your content or courses.
  • Built-in eCommerce: Karta Allows you to sell your digital products hassle-free.
  • Affiliate management: Kartra allows you to recruit, manage and track affiliates that promote your products.
  • Scheduling tools: Kartra comes with built-in Calendars that allows you to register and organize your one-to-one free or paid scheduled sessions with your clients.
  • Video hosting: With this tool, you are able to host your videos without depending on third-party tools such as YouTube or Vimeo.

So with ConvertKit, you won’t get such features. As a result, you end up being stuck having to pay additional fees for ConvertKit third-party integration for you to enjoy other functionality like sales funnels builder tool, booking appointments with your customer, hosting a membership site, hosting videos and many more.

Kartra vs ConvertKit Pricing

Kartra Pricing

  • Kartra Starter Plan at $99/m: Get up to 2,500 Leads, 1 custom domain, 15,000 emails, 50 GB bandwidth, Host 100 pages, Host 50 videos, Sell 20 products, Build 2 membership sites, Add 1 additional team member and Connect 1 helpdesk.
  • Kartra Silver Plan at $199/m: This plan comes with up to 12,500 Leads, 3 custom domains, Unlimited emails, bandwidth, pages, videos, products, membership sites, team members, help desks and Kartra Agency.
  • Kartra Gold Plan at $299/m: It includes everything on Silver Plan, including 25,000 Leads and 5 custom domains.
  • Kartra Platinum Plan at $499/m: It includes everything in the Gold plan plus 50,000 Leads & 10 custom domains

You can learn Kartra pricing guidelines for more details.

ConvertKit Pricing

ConvertKit comes with one FREE plan and 2 paid plans. The pricing of each package depends on the number of subscribers & features you need in your business. The following is ConvertKit pricing per 1,000 contacts. Note that as the number of contacts increases, the price also increases.

  • ConvertKit Free Plan at $0/month (Totally free) for 1K Contacts: Unlimited landing pages, forms, traffic, Customizable domain, Send email broadcasts & Subscriber tagging.
  • ConvertKit Creator Plan at $29/month for 1K Contacts: When billed annually, this plan will cost $25/m. It comes with EVERYTHING in a Free plan plus Automated funnels & email sequences, Priority support, Integrations and free migration to help you switch from your current tool.
  • ConvertKit Creator Pro Plan at $59/month for 1K Contacts: This plan costs $50/m when billed annually. It includes all the features in the Creator plan plus other advanced features such as Facebook custom audiences, Deliverability reporting, Invite your team, Redirect links in email broadcasts, Subscriber engagement scoring, Newsletter referral system, Premium support and a free migration to help you switch from your current tool.

As ConvertKit has free plan with some features of email so if you want to get start with ConvertKit then you can surely use ConvertKit Free Plan but when we compare paid feature rich plan then their plans slightly cheaper till 5k subscribers but once we increases the subscriber then their pricing are around the same of Kartra pricing but ConvertKit has way less features that Kartra.

So, this means ConvertKit is for small businesses who look less features and more of only email marketing automation stuff but when you think for overall business then Kartra is way cheaper with more advanced features and you don’t need any other tool at all.

Kartra vs Convertkit Pros & Cons

Kartra Pros 

  • Kartra is easy to set up and use.
  • Comes with plenty of upsell & down-sell options.
  • Easy to use page builder tool.
  • It includes done for you campaigns.
  • Kartra is an all-in-one tool.

Kartra Cons

  • Expensive price tag, especially if you are a newbie

Convertkit Pros

  • ConvertKit is easy to use
  • It's easy to write emails and develop an email funnel with ConvertKit.
  • Convertkit allows you to tag based on your subscribers’ activity.
  • It also comes with a free plan.

Convertkit Cons

  • It's expensive if your business needs lots of contacts
  • ConvertKit lacks a lot of customization compared to Kartra.
  • Does Not include many essential features compared to Kartra.

Kartra vs ConvertKit: Which one Is For You?

I’ll now go deeper into some of the essential features you need for your online business and compare the 2 platforms one by one;

Best For eCommerce

Kartra offers you an eCommerce tool that helps you sell your digital products online. This feature also enables you to offer upsells, downsells, and bump offers right through Kartra. You can also get in-depth insight into the performance of your sales.

With ConvertKit, you can also sell anything from their platform since it comes with an eCommerce feature. However, it doesn't offer as much more compared to Kartra.

Winner: Kartra

Best For Landing Page Builder

Both Kartra & ConvertKit come with a built-in landing page creator and personalization. 

Kartra gives you an amazing drag-and-drop page builder with tons of professionally designed templates that are 100% mobile optimized.

ConvertKit also includes fully-customized landing page builders with stunning pages that help you create high-end converting landing pages.

However, with ConvertKit, you only get a built-in landing page creator but not a marketplace of different templates that Kartra offers!

Kartra has a more advanced & more feature-rich landing page builder you will be delighted with.

Winner: Kartra

Best For Video Hosting & Marketing 

ConvertKit does not allow you to integrate or embed videos in your pages. So, you will need to purchase another plugin to add videos. 

On the other hand, Kartra allows you to easily host all your videos with a customizable player to get more shares, conversions and sales. 

Kartra also automatically tags the people who have watched your video, and if someone didn’t watch it the first time, Kartra sends them a follow-up email, which gives you a good chance of converting your leads into paying customers.

You can get this kind of advanced automation only in Kartra and not ConvertKit. 

Winner: Kartra

Price Affordability

When you compare Kartra vs ConvertKit pricing comparison, it's clear that ConvertKit is much, far more affordable than Kartra. 

However, while the Kartra’s fees may look pricey, think about it. How much would you spend separately on working with different individual platforms in your business? 

Kartra enables you to save money in the long run as you don’t need to integrate separate sales funnels builder, email marketing services, web hosting, help desk assistance, memberships and many more.

Therefore, Kartra comes with more value and lots of advanced features right from the basic plan to the higher tier, compared to its counterpart.

Winner: If you want an affordable & only email marketing automation tool, go with ConvertKit. But if you’re going to save more and save yourself from the headache of working with lots of individual tools and solutions, Kartra is perfect for you in this category.

Overall Best for Email Marketing Automation & Pricing

kartra logo

At this point, it's clear that ConvertKit is the king of email marketing automation. And when you compare the price of ConvertKit vs Kartra, again, ConvertKit is more affordable than Kartra. But, business is not all about email marketing alone. 

With the same token, you will also agree with me that any core objective of any business is to spend less and do more. 

So the big question here is, yes, ConvertKit helps you to spend less, but can you do more with it, of course, besides email marketing automation?

To be honest, if you only want to focus your business on marketing automation, without the need for sales funnels, CRM, membership, affiliate operation, advanced tagging & Scheduling of appointments, then ConvertKit is undoubtedly the perfect choice for you.

However, it doesn’t mean that going with ConvertKit totally means that you won't be able to do all these other things. You can, but you will have the headache of integrating with third-party providers, which will cost you a lot!

So, if you want a product that suits your business needs, independently, and then considering the value it comes with, then Kartra wins in this category. Kartra gives you the synergy of having all the tools under one roof. Kartra is the only tool that is truly able to replace some of the big-name marketing platforms such as ClickFunnels, Leadpages, ActiveCampaign and many more, which gives it a great advantage.

Why Kartra Is Our Top Choice

So here is why Kartra is our top choice for your business.

  • Kartra is a truly All-in-one platform. Think of all the money, time and effort you will save working with a tool that comes with EVERYTHING you need!
  • Kartra is an easy to use platform since it comes with a done-for-you campaign and easy-to-customized templates to choose from
  • Kartra includes more flexible and smoother page builder tools.
  • Kartra comes with tons of sales pages samples written by Frank Kern himself - a marketing guru and he did this to help you become a better online marketer.
  • Kartra offers a powerful split-testing tool, giving you plenty of flexibility for running A/B split tests and finding the best performing page.
  • Kartra offers you lots of options to customize your forms, including single or double opt-in options, a welcome message, tagging & automation, form behaviors and tons of different stunning templates
  • Kartra’s main goal is to help you create high-converting landing pages that will help you attract more leads.
  • Kartra also includes membership tools that will work well for your business, especially if you want to focus on selling courses, publishing premium online content, or offering group coaching to your students.
  • Kartra provides unlimited number of emails and contacts per month, just from the Silver plan and no change in price as compared to ConvertKit.

Final Thought

If you are ready to get a solution that comes with every essential tool you need in your business, look no further than Kartra

But if your primary focus is only on email marketing and don’t need anything else, go with ConvertKit.

Kartra will take care of everything you need for a successful online business, including email automation, landing page creation, help desk for your own customer support, affiliates, premium video, membership sites, checkouts and many more things - on a single dashboard!

Bhargav Bavarva is a digital marketing consultant & affiliate marketing expert. He helps local, small & SaaS businesses to get consistent and predictable leads. He also guides people like you to find the right software tools by extensive review, comparison and personal recommendation to make informed decisions and earn more money!

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