Best Commercial Roofing Leads Generation Guide

Generate Commercial Roofing Leads

Commercial Roofing Leads - 10 Unique Ways To Get Them Easily

If you have a roofing company, you understand why generating consistent roofing leads is essential to your business. 

However, targeting Commercial Roofing Leads can be pretty challenging, especially if you are just getting started with your roofing business. 

So, with modern technology and stiff competition, how will your business outrank your competitors and get high-quality commercial roofing leads? 

While there is no surefire way to start getting more new leads, I have prepared a list of the top 10 practical strategies for you and your team to get commercial leads quickly.

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10 Unique Ways To Get More Commercial Roofing Leads

Commercial Roofing Lead Generation

1. Door Knocking/Canvassing

Door-to-door knocking or canvassing may look odd, but it works sometimes, especially if you do it in the right way.

So, when is the most effective time to do door-to-door knocking?

Here are some tips you can employ to ensure effective canvassing;

  • Canvas after the storm hits a certain area.
  • Set clear objectives, including appointments, contact information, sales and many more.
  • Follow up on your leads.

2. Ask for Roofing Testimonials, Reviews & Recommendations From Your Previous Clients

Reviews from your clients are among the most effective marketing techniques you can use to attract more new leads.

Since you need a good online reputation to boost your online presence for your roofing business, it's essential to take advantage of those positive reviews. This is because most clients prefer to search for roofing companies that have positive reviews.

Therefore, positive Google reviews will improve your roofing website search engine rankings and help you get more commercial roofing leads. 

The best way to get your clients reviewing your site is to simply collect email addresses from every client you have served and write them a note requesting them to review your service.

3. Reassess Your Facebook Business Profile

Customizing your Facebook profile to match your business is essential for your roofing company, especially when it comes to targeting commercial leads.

Therefore, be sure that when a local commercial roofing lead searches for your Facebook Business profile, the profile speaks for your business.

Here are tips on how to optimize your Facebook Business Profile

  • Update your contact information
  • Respond to your client reviews/recommendations
  • Clear calls to action
  • Post relevant pictures of your recent work to your timeline
  • Links your profile to the main company homepage
  • Draft a well-written about page

These are easy things you can consider fixing if your Facebook profile is not in line with them and will help you attract potential commercial clients without hassle.

4. Facebook Advertisement

With the growing technology, Facebook remains one of the best platforms you can connect with many people.

Using Facebook, you are targeting the right demographic, including top property managers.

The most important thing to remember here is to give value to your prospects by creating helpful content and then retargeting those same people with offers.

You can use Facebook ads for retargeting your roofing customers, a strategy that will help you gather leads consistently.

5. Use Call To Action on Your Sites

Including CTAs in your sites can also do you more favor of getting potential commercial roofing leads.

Phrasing your CTAs can turn your dormant page into a consistent lead generation tool because it will enable your clients to find more about your roofing service without friction easily.

Therefore, CTAs offer you huge opportunities for improving your commercial leads conversion rate.

6. Content Marketing & Blogging

Offering relevant and in-depth content can also be a great way to build your brand authority in your area. This can, in turn, help you get lots of commercial leads.

So, consider having a consistent content marketing strategy that will put you more steps ahead of your competitors and provide value to your users as well.

Similarly, you can also target low competition keywords by writing blog posts with the right keywords that will help you to rank high on Google. This will allow commercial leads to find your content quickly and convert to potential customers.

7. Email Marketing

Email marketing is a powerful strategy for online marketing campaigns. If you want to boost your commercial leads generation, you should consider setting up email marketing that will help you, especially in;

  • Making follow-ups to your leads.
  • Sharing valuable content about your roofing company.
  • Marketing to new leads.
  • And many more...

8. Attend Trade Shows

Attending trade shows has lots of benefits for your roofing company that you can take to your advantage. 

This is where you can market your business face to face, create new business partnerships, and generate more leads for your roofing business.

While on these trade shows, remember to give more value to your roofing services.

Coupons, giveaways, run contests and many more are some of the techniques you can employ to ensure that people find value when they stop by your booth.

After the show, also be sure to follow up on the leads you generate from the trade show and try to convert them.

9. Use Google Ads (AdWords)

Google Ads is not only effective for generating commercials leads but also gives quick results compared to other methods.

Investing in Google Ads can put you further steps from your competitors by helping you to generate more leads that you can convert.

Here are some of the techniques that will ensure you run an effective Google Ads campaign for your roofing business;

  • Research on the right keyword: You have to find out the right keyword for your Google Ads campaign to know where there is more demand in your location.
  • Create Compelling Ads: Design your template and include your Keyword, the value you offer, and the CTA button.
  • Ads to a specific landing page: The worst mistake you can make, as a roofing company, is to send your traffic to a home page instead of a landing page. Be sure to create a stunning landing page that will help you convert your leads into customers. Leave your home page for general information about your business.

10. Use Search Engine Optimization (SEO) Techniques

SEO is another powerful inbound marketing strategy that will help you generate consistent commercial roofing leads for your business. 

So, how well is your website structured?

The secret here is to ensure that your website is well structured. As a result, choosing a platform that helps you to set up the right SEO quickly is essential in this case.

Other tips to consider when creating your website include;

  • Make your website mobile responsive and easy to navigate.
  • Include CTA correctly.
  • Have an easy-to-fill contact form.
  • Make your contact information easy to be found

If is not require to implement all of above techniques but If you implement even few of above commercial roofing lead generation techniques then also it help you to increase your leads & grow your roofing business.

Find Your Commercial Roofing Leads

If you want to boost your commercial roofing leads, I will help you in two ways;

  1. Guide you on how your team can boost commercial roofing leads.
  2. You let me take full charge and steer your lead generation to the next level.

Generating consistent commercial roofing leads can be a challenge and that’s where I come to help. 

So, if you want to take your business to the next level, then apply for a FREE strategy session with me and get a chance to work with me directly one-on-one for the better of your business growth.

How We Create Value For Roofing Contractors

To ensure that commercial roofing contractors are always ahead of their competitors, my team takes complete responsibility for marketing off your hands. This will also help you to focus on growing your business more effectively.

I have a comprehensive and transparent approach to implement the strategy that will help you get your commercial leads quickly;

Result Oriented

I focus my energy on output to achieve the given competitive goals your business needs to get top ranking on Google.

Optimum ROI

I use an effective yet affordable solution that will help you yield maximum ROI.

Client Satisfaction

First, I understand your needs, give you a free consultation and strategy discussion, and then deliver the result with 100% satisfaction.

What you will get when you Hire NextPinnacle Roofing Marketing Service

These are the exact areas I will help you in your roofing company;

  • SEO Ranking
  • Website & Business Strategy
  • Conversion Optimization
  • Sales Funnel
  • Content Marketing
  • Paid Marketing
  • Email Marketing
  • Sales & Copywriting
  • Lead Generation
  • Traffic Generation

Why Choose NextPinnacle for Commercial Roofing Lead Generation

You don’t have to wait for long for you to get your roofing company on the right track.

If you have been looking for effective ways of getting consistent, high-quality commercial roofing leads and improve your overall business in your area, get in touch and let me do the work for you.


I hope this guide will help you get your business on track and grow your commercial roofing leads tremendously.

And if you want more help on how you can generate more commercial roofing leads, schedule a free strategy call with me, and let’s get started. I will be more than happy to work with you and improve your business.