Thinkific Pricing Plans, Cost, Monthly Subscription Tiers 2022

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Thinkific Pricing Plan

If you are planning to create and launch your online courses, Thinkific must have crossed your mind.

But do you know how much Thinkific cost?

And which Thinkific pricing plan is right for you?

In this pricing guide, I will break down how much does Thinkific pricing plan costs each month? What does each Thinkific pricing plan offer? Is it worth it? Which plan is the best to get started? So that you can select the best plan for your business.

Thinkific Pricing Plan Summary

Thinkific offers total 4 pricing plans including 1 free plan, 3 paid plan and 2 add-ons package as per your business needs;

  • Free Plan: Costs $0/m
  • Basic Plan: Costs $49/month (or $39/m if you pay annually)
  • Pro Plan: Costs $99/month (or $79/m if you pay annually)
  • Premier Plan: Costs $499/month (or $399/m if you pay annually)
  • Growth Plan (Pro Plan add on): $0.10/m per active student
  • Plus plan: Customized according to your business needs.

Thinkific Plan Comparison Table

Thinkific Features

Free Plan

Basic Plan

Pro Plan

Premier Plan

Monthly Pricing





Yearly Pricing















Customer support


Live Chat

Live Chat

Priority Support


Live Lessons with Zoom

Live Chat

Priority Support


Live Lessons with Zoom

Site admin accounts





Course admins/authors





Group Analysts






Thinkific Overall Overview

Have you ever heard of LMS platforms?  

Thinkific is a cloud-based online course platform that serves as a content Learning Management System (LMS).

thinkific logo

The platform allows you to design, create, market and sell your online courses. This means that you can use Thinkific to host all your online school web pages as well as the related course content. 

The platform offers you excellent tools for connecting with learners, selling your courses (including upsell), and controlling the distribution process. 

Thinkific core features that include to all its plans include;

  • Drag and drop Course Builder 
  • Drag & Drop page builder
  • Student notifications
  • Content hosting (plus Wistia video hosting)
  • Full eCommerce capabilities
  • Upsells
  • Discussion forums
  • Website site including inbuilt theme design
  • Secure cloud hosting, including free SSL certificates
  • Choose your site language
  • Multiple instructor profiles & instructor payout reporting
  • Instant access to your funds
  • Phone support & email support
  • No transaction fees!

Thinkific Pricing Plans in Details

As Thinkific has a different plan and adds on so which plan is best suitable for you? How much does each cost? When to select which plan? Let’s see everything in detailed.

Thinkific Pricing Plan Pack
Thinkific Pricing Plan Pack

Thinkific Free Pricing Plan

This plan is 100% FREE.

With $0 per month, you get access to the most basic course creation tools. 

So, Thinkific Free Plan enables you to structure your content into a course, host it, deliver it professionally and engage your students.

While this free plan limits you to create only one course, it's the greatest pro because it offers an unlimited number of students enrolled in your classes.

But this package doesn’t include other essential features for course creation, such as;

  • Content dripping.
  • Certificates.
  • Content locking.
  • Coupon codes
  • Affiliate program.
  • Your subdomain.
  • Export your student data to your email service provider.

However, you will still access and benefit from Thinkific Free package features such as

  • Limited Courses
  • Unlimited students
  • Email support
  • Quizzes & surveys
  • Content hosting
  • Instant access to your funds

Free Plan is Ideal For;

This package is meant to test-drive Thinkific's core feature before committing to its subscription.

So if you are a beginner in these online courses and aim to test the waters, then the Free Plan is an excellent place to start without limiting the trial period to use Thinkific.

Plus, if you are an experienced entrepreneur in course building and selling and want to know how Thinkific works, this free plan will work well.

Note that if you are serious about selling your online courses and planning to launch your business immediately, this free plan won’t work for you as you will need to upgrade to one of the Thinkific paid plans.

Thinkific Basic Pricing Plan

Basic plans cost $49/m or $39/m if you opt for a yearly subscription. 

This package enables you to start your course creation experience with the Thinkific essential tools you need to launch your first course. It offers all the features available in the Thinkific Free Plan plus lots of other powerful features.

Unlike the free plan, this package enables you to create an unlimited number of courses, and you get access to other unique features like the drip content of your courses.

This plan also offers access to robust sales and marketing functionalities such as coupons, affiliate marketing, and the ability to use your custom domain.

Additional features of the Thinkific Basic plan include;

  • Unlimited courses & students
  • Live Chat support
  • Coupons 
  • Email students 
  • Drip (scheduled) content
  • Affiliate reporting
  • Custom domain
  • Email integrations
  • Zapier triggers
  • Manual student enrollment & exports
  • Thinkific App Store

Basic Plan is Ideal For;

The basic plan is ideal, especially if you are on a tight budget and you are willing to understand more features besides the ones offered by the Thinkific free plan.

However, if you aim to host online courses and leverage a subscription-based membership site, the Basic Plan won’t be ideal for you.

Thinkific Pro Pricing Plan

This plan costs $99/m or $79/m if you go with an annual subscription.

This plan includes all the Thinkific advanced features such as subscription pricing and bundles which are must-haves if you want to leverage on creating membership sites.

So if you want to customize the look and feel of your website beyond what you can do with the standard themes and the page builder, you can do that via custom themes on the Pro Plan.

Additionally, you can add 2 site admins accounts and up to 5-course admins, which is handy if you want to share your Thinkific account access with other members of your team.

Other features include;

  • Unlimited courses & students
  • Live chat support
  • Certificate 
  • Private & hidden courses
  • Advanced course pricing options 
  • Memberships and bundles 
  • Randomized question banks,
  • Advanced Customization 
  • Priority Support
  • Assignments
  • Content locking
  • Communities 
  • Live Lessons with Zoom
  • Ability to edit the HTML/CSS of the website theme.

Pro Plan is Ideal For;

Suppose you are an experienced course creator who is ready to build a successful online course business. In that case, the Thinkific Pro plan might be ideal for you as it comes with a complete suite of powerful features and tools to create a fantastic student experience.

Overall, this package offers excellent value for money and it is the best suit for any severe course creator.

Thinkific Premier Pricing Plan

Premier plan costs $499/m or $399/m if you opt for a yearly subscription.

It comes with all the features in the previous plans together with bulk emailing (for sending bulk emails to multiple students), white-labeling (for easy branding of your website and courses), Groups (for enrolling students in size), advanced integrations, single sign-on and many more. 

This plan also enables you to integrate your Thinkific account with advanced sales and marketing tools like Infusionsoft and ActiveCampaign and a full-blown exam solution called Brillium.

Other Thinkific Pro plan features include;

  • Unlimited courses & students
  • Live chat support
  • 5 Site admin accounts 
  • 15 Group Analysts
  • 50 Course admins/authors 
  • Single sign-on (SSO)
  • Onboarding package
  • Unlimited Growth Package

What makes the Thinkific Pro plan even more impressive is that it comes with an add-on called the Growth Package that allows you to unlock more powerful features which are otherwise available only on the Premier Plan.

Premier Plan is Ideal For;

If you are an advanced course creator ready to build an education empire with the Thinkific features, the premier plan is ideal for delivering online education at scale. 

The plan doesn't limit you and it also comes with one flat fee.

Other Additional Thinkific Pricing Plan

Growth Package (Pro Plan add on)

This package offers access to advanced, powerful features, especially if you want to scale your business as you grow.

So, how does the Growth plan pricing plan work?

Since this plan is available on the Pro plan, the Growth package is free to up to 100 active students.

Then, it costs $0.10 per active student up to a max of $499/month.

While on the growth plan, you can also upgrade to the Premier plan anytime you want, where you will have unlimited access to all Thinkific's Pro plan & Growth package features for a flat fee of $499/m.

Therefore, Growth Package features include all the Thinkific Pro Plan features plus;

  • Advanced segmentation, including filters and bookmarks tools to help you organize student communications, reporting, and progress tracking.
  • Public API for managing your Thinkific school and website by developers.
  • Webhooks which allow developers to send Thinkific course data to any tools you want.
  • Import students, enabling you to add students from another platform or database using XLSX or CSV files.
  • Zapier actions for enrolling your students in your Thinkific courses based on actions in your other tools.

Growth Plan is Ideal For;

If you are a pro plan handler, and you feel like adding more powerful extra features, the Thinkific Growth Plan is ideal for you.

Thinkific Plus (Enterprise)

Thinkific offers another plan called Thinkific Plus plan that fits any enterprise business. This plan is ideal, especially if you have a big company or high-volume customers.

Recently, Thinkific has been introduced, which focuses on providing the infrastructure and tools to support an even higher volume of students. 

This plan gives you access to an Account Manager, a more scalable hosting infrastructure and provides you with advanced customization and integration options.

Plus, it also offers compliance documents and security features that become essential at scale. 

Thinkific Plus Pricing is also customized, and its pricing will depend on your specific requirements for your business.

Thinkific Plus Plan is Ideal For;

This package is ideal, especially if you have a large enterprise business and you want to customize your specific business requirements.

Thinkific Discounts, Offer & Coupon Codes

What I like about Thinkific pricing is that the platform offers a flexible pricing plan that is affordable to most online course creators.

For instance, if you choose to pay your Thinkific account with an annual subscription option instead of monthly, you will receive a discount of 20%, which is a good way of saving.

There is no other Thinkific coupon code or discount offer as of now.

Which Thinkific Pricing Plan is Best For Your Business

At this point, I think you have a good idea of every Thinkific pricing plan and the features included on each plan.

So, which pricing package will suit your business?

If you are just getting started with Thinkific, and your goal is to figure out how the platform works, the Free plan will be right for you.

But if you are ready to launch your course and start selling it immediately, you have to upgrade to one of the Thinkific paid plans. 

However, if you are on a tight budget, you can just start your course creation business with the Basic Plan, which still offers some of the powerful features and tools.

But if you have a reasonable budget and really want to explore more advanced features, then the Pro Plan offers the best value for money. 

The Pro plan would also be ideal for you, especially if you plan to create a membership site besides an online course platform.

Thinkific Growth Plan would be a great option especially if you have a Thinkific Pro plan but you want extra powerful features for your big business.

Thinkific Plus plan is a great choice if you have a large enterprise business and you want to customize your specific business requirements. 

Services Thinkific Plans Offer

On all the pricing tiers, including the free one, you get access to all “the core features” that the platform has to offer:

  • The ability to host multiple content types, including videos, audio, PDFs, Docs, etc.
  • Create basic quizzes and surveys
  • In-course discussion tool
  • Deliver content through the native course player
  • Build a website for your business
  • Accept payments via Stripe and PayPal
  • Customer support via email

Is Thinkific Cost Worth Your Money?

Absolutely yes!

One of the things that make Thinkific most preferable among other online course-building platforms is its flexible pricing model. 

The platform comes with multiple pricing plans, including a free plan which makes it ideal, especially if you are a creator at different stages of the course creation journey.

All the Thinkific plans also include the best and most responsive support team, with a 30-day satisfaction guarantee.

Other benefits underlying the Thinkific platform include;

  • It's very easy to design and launch courses with Thinkific.
  • All in one course and payment system without the unnecessary integrations.
  • The ability to build an audience for free in its free package, which offers unlimited features in its permanent free plan, means you can create an audience without paying anything.

  • Thinkific offers a clean and appealing page design.
  • The platform also comes with active and helpful customer support and Facebook groups.
  • Thinkific offers multiple course payment options for your students making it flexible.
  • Thinkific is an all-in-one platform with all the essential features you need to build an online course business, including hosting features, course marketing, course management, student engagement, and many more.
  • With the Thinkific premium package, you have an opportunity to build an unlimited number of online courses and host a total number of students.
  • Thinkific doesn’t charge you the transaction fees on the payments made by your learners.
  • Thinkific allows you to customize your website and course pages easily based on your desired style without the need for any coding skills.
  • Thinkific also offers an opportunity for coding, especially if you are tech-savvy with its HTML and CSS for complex tweaks.

So generally, Thinkific is worth your investment!

However, there are some aspects of Thinkific that you might not like, and I feel they are solved by some of its competitors.

For instance, Thinkific Bulk Emailing is a crucial marketing tool, but unlike Thinkific, most of its competitors, such as Teachable, make it available on their lower tiers.

In addition to this, if you use an external cart solution like ClickFunnels or ThriveCart to process payments, you will require Zapier actions to enroll people in a Thinkific course automatically.

As a result, suppose you find these drawdowns too much to accommodate in your business, you can consider the following Thinkific alternative platforms;

  • Teachable: Teachable is the best online course platform, especially if you are a beginner. So, if you only want to focus on just marketing, selling, and branding your courses, Teachable is for you. Still, if your goal is to explore a more in-depth experience with your learners regarding content creation, Teachable might not be the best option for you.
  • Podia: These are the best digital downloads and webinars. Therefore, Podia would be the best option, especially if you are looking for an online course builder that offers powerful membership tools and the ability to increase your sales with affiliates.
  • Kartra: This is the best all-in-one platform for managing any type of online business of any size. So, if you are an experienced business person who wants to leverage not only online course business but also explore other online companies, Katra might be the right choice for you.
  • Kajabi: Kajabi is overall the best all-in-one online course builder platform in the market. So, if you are an experienced business person and want to utilize advanced features for marketing and selling your online courses, Kajabi can be a perfect choice.

So, this means that you don’t have to limit your mind only to Thinkific and force it to fit your business. You can be flexible by considering these other alternative online course builder platforms and see which one will fit your business needs.

Thinkific Pricing FAQs

Q. Does Thinkific charge a transaction fee for my students' payments?

No, Thinkific doesn’t charge you a transaction fee on any of the plans. However, you will be charged a processing fee to Stripe/PayPal for all transactions.

Q. Do I need to enter my credit card details to sign up for Thinkific Free Package?

No, you don’t need to include your credit card details when signing up for a free plan.

Q. Can I cancel or change my Thinkific account at any time?

Yes. You can upgrade or downgrade your account just with one click within your site dashboard.

Q. Do I need a web host before I start creating my online courses with Thinkific?

No. Thinkific will host your site fully. The platform includes secure hosting and eCommerce.

Q. Do I own my content?

Yes. Thinkific allows you to own all the data, including your students and content. 

Q. How does Thinkific process my payment?

Thinkific includes a fully eCommerce payment processing system that enables you to accept all major credit cards with a simple and secure checkout and receive instant access to your funds in your account. 

Q. Does Thinkific have any limit on the number of courses or the amount of content I can host?

Apart from the Free Plan, where you can create only 1 course, all other plans allow you to create an unlimited number of courses. Also, there is no limit on the number of videos or other content types that Thinkific will enable you to host.

Q. Does Thinkific have a money-back guarantee?

Yes, Thinkific offers a 30-day money-back guarantee, meaning you can get a refund if you cancel your subscription within 30 days of your payment.

Q. Is Thinkific a Mobile-friendly solution?

Yes. Thinkific is 100% mobile responsive. This enables your students to easily access and consume your course content from mobile devices.

Q. How much does Thinkific allow me to charge for my online course?

Thinkific limits you to sell your online course, not below the $50 mark. So if you want to maximize your revenue, you should aim for around $199+ price point mark.

Final Thought

So generally, Thinkific comes with lots of unique features focused on helping more established businesses and larger organizations and you can fully access these features by upgrading to the Thinkific Premier Plan or by buying their Growth Package for the Pro Plan.

But if you feel that you have some specific needs for your business and want to get Thinkific services on that, you can consider the Thinkific Plus plan, which is ideal for any enterprise business that needs special assistance.

However, suppose you find out that Thinkific does not fit your business after typing their free package, you can consider some of the best Thinkific alternatives in the market.

For instance;

If your primary aim is to work with the best all-in-one platform that will help you manage any type of online business rather than just creating and selling online courses, then Kartra would be the best option in this case.

But if you want to only focus on creating, marketing and selling online courses, you can consider Kajabi, which is the best all-in-one online course builder platform you need to try.

If you are just getting started with these online courses businesses and want the best solution that offers basic yet powerful tools for selling your courses online, Teachable would be the best option.

And if you are looking for the best that offers digital downloads and webinars with robust membership and affiliate features, Podia would be the best option.

I hope this Thinkific Pricing Plan guide has helped you decide which Thinkific package would fit your business. 

Enjoy your Thinkific Free Plan!

Bhargav Bavarva is a digital marketing consultant & affiliate marketing expert. He helps local, small & SaaS businesses to get consistent and predictable leads. He also guides people like you to find the right software tools by extensive review, comparison and personal recommendation to make informed decisions and earn more money!

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