GrooveFunnels vs Kajabi Comparison: Which Is The Best Solution For Your Business (2022)?

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GrooveFunnels vs Kajabi Comparison

Both Kajabi and GrooveFunnels are all-in-one platforms. This means that you would have every tool you need to market and sell your products or services under one roof. 

GrooveFunnels comes with all the essential features to help you sell both online and physical products, as well as online courses and memberships.

Kajabi, on the other hand, is specifically designed to help you sell online programs and digital products to your clients(students).

But, which one is the right platform for you?

In this GrooveFunnels vs Kajabi Comparison, I’ll be going over as much as I can into features, functions, benefits and so on of both tools. This will give you an in-depth idea of which tool will fit your business well.

Which One Is The Best Solution For Your Business - GrooveFunnels vs Kajabi Comparison Summary

GrooveFunnels Logo


kajabi logo





Ease of Use



Value for Money



Entry-Level Price



Best For

Building stunning websites, high-converting funnels and beautiful pages

Course and membership building area

Key Features

  • FREE Hosting 
  • GrооvеMаіl
  • GrooveSell
  • GrooveKart
  • GrooveVіdео
  • GrооvеCаlеndаr
  • GrooveMember
  • GrooveAffiliate

  • Website Builder
  • Landing Pages
  • Marketing Emails 
  • Templates
  • Webinars & Events
  • Affiliate Program
  • Kajabi University
  • Quizzes
  • Surveys

30 Days Money-Back Guarantee



Order Here

GrooveFunnels vs Kajabi In-Depth Review

Let’s see how GrooveFunnels is similar and different with Kajabi;

GrooveFunnels vs Kajabi Tools & Features

GrooveFunnels Tools & Features

GrooveFunnels is still in its pre-launch phase, meaning that they are always updating many products before official launch. Currently available products include;

  • GroovePages: Enables you to build and create websites and pages.
  • GrooveSell: Helps you to sell products and services online.
  • GrooveAffiliate: Allows you to create an affiliate program for your brand.
  • GrooveVideo: Similar to Vimeo or Wistia but better to help you host your marketing videos.
  • GrooveCalendar: Appointments & schedule booking of conferences, calls, classes, or coaching sessions.
  • GrooveWebinars: To help you host live & automated webinars.
  • GrooveMember: This is a course membership tool just like Kajabi.
  • GrooveMail: This is an Integrated Email Autoresponder that connects you with your clients.

Product scheduled to be updated include;

  • GroovePages (For Shopify): It will enable you to establish funnels, checkouts, up/down sales.
  • GrooveDesk: integrated assistance desk system. Deal with tickets, fix concerns or entrust it to an employee. This is here for your customer assistance.
  • GrooveBlog: This is a blogging and content management tool that you can integrate into your site.
  • GrooveKart: This is an e-commerce and drop-shipping tool to help you sell your products.

Other tools include GrooveSurvey, GrooveQuiz, GroovePay, GrooveAcademy, etc.

Kajabi Tools & Features

  • Website Builder: Integrated with a custom drag-and-drop technology, this tool helps you create your own outstanding website.
  • Landing Pages: Enables you to create fast, flexible and beautiful landing pages
  • Marketing Emails: This lets you send flexible emails. You can also send one-time emails or automate multi-touch emails.
  • Templates: Kajabi has 100+ beautiful templates
  • Webinars & Events: Allow you to host live events
  • Surveys: This is an assessment tool that helps you to improve your member engagement.
  • Drip/Lock Course Content: This feature allows you to release categories within a course after a specific period when a student enrolls in your course.

Other features include; Student Discussions, Kajabi University, Quizzes, Affiliate Program and many more

GrooveFunnels vs Kajabi Similarities

Sales Funnels & Templates

Both tools come with an intuitive drag-and-drop editor that allows you to easily create pages and funnels. 

With GrooveFunnels, you will get a lot more pre-made funnels and templates and customization options. If you also prefer to start from scratch, the alternative is there for you. The A/B split-testing features also allow you to compare and contrast your pages’ performance for better decision-making.

Kajabi only offers limited custom “Thank You” pages. You also don’t get a landing page template marketplace as you do with GrooveFunnels. Kajabi doesn't include A/B Testing tools.

Winner: GrooveFunnels

Features & Tools

In terms of features, GrooveFunnels shines far, much better than Kajabi. With GrooveFunnels, you can schedule appointments, handle your client’s issues using a ticketing functionality and carry out split testing on your videos, funnels, website, or pages - things that you can’t do with Kajabi.

Winner: GrooveFunnels


Here, every tool is a king on its own empire!

GrooveFunnels is an all-in-one business platform - although still in beta - it offers you all the necessary tools you need to create landing pages, sales funnels, website and lucrative affiliate marketing - all from one platform. 

Similarly, Kajabi is also an all-in-one system primarily for e-learning things. Its primary mission is to help you sell your digital content better, making it a great choice if your main goal is to create unique learning experiences for your students.

Winner: Tie - Both tools are great.

Value for Money

Although Kajabi comes with all the tools you need for creating your courses, you might still require to pay extra to get them. For instance, its basic plan does not give you full access to its functionality. Some of the useful features, such as advanced automation and affiliate programs, are not included. To have any of these tools, you have to either upgrade your Kajabi plan or subscribe to third-party providers. Either way, this will attract extra charges. Kajabi Basic Plan is also more expensive compared to not only GrooveFunnels but also other marketing tools in the market.

On the other hand, GrooveFunnels’ basic plan includes GroovePages, GrooveSales & GrooveAffiliate, all under one roof at 100% zero cost ($0)! GrooveFunnels also offers a comprehensive and budget-friendly LIFETIME deal that includes all the essential tools and features that work together seamlessly to help your business record success. More importantly, if you secure this offer, you will never have to pay a monthly fee and you will also get feature updates for free.

Winner: GrooveFunnels.

Membership Area

GrooveFunnels comes with GrooveMember, which allows you to create membership sites and drip-feed, lock and schedule content to go out to your members. Its strong point over Kajabi is the ability to set different access for different membership tiers inside the same course. This is not possible with Kajabi. However, this does not mean that Kajabi is not better off, in fact, Kajabi has the whole package of a world-class e-learning experience.

Winner: Kajabi

Email Marketing

Both Kajabi & GrooveFunnels help you to grow, manage, and reach your subscribers with customizable emails. 

Kajabi enables you to quickly create and send gorgeous messages that integrate automations, videos, countdown timers, and many more...which help build a strong audience relationship.

GrooveFunnels works the same way, but its advantage over Kajabi is that it comes with automated advanced split testing, which helps you compare and a successful email marketing campaign up for success.

Winner: Tie - Both tools win.


Both tools offer you virtual eCommerce platforms to help you sell products & services online, all from free trials, order forms, payment plans, page tracking, coupon creation, to mention just a few.

However, the Basic Kajabi Plan allows you to sell only three products while GrooveFunnels GrooveSell accounts, giving you a chance to sell unlimited products!

Winner: If you have lots of products to sell, you would want to consider GrooveFunnels. Otherwise, both tools win.

Affiliate Management Tools

Both GrooveFunnels and Kajabi come with excellent affiliate management tools.

The problem with Kajabi is that you can only access its affiliate platform when you upgrade to the Kajabi Growth plan, or above unlike GrooveFunnels, where you will access even for free in its Free plan. 

And even if you upgrade, Kajabi won’t give you many other tools that are just as essential to an effective affiliate management as compared to GrooveFunnels.

So, if you want sophisticated affiliate management, you will want to go with GrooveGunnels, but Kajabi can still give your business all the affiliate management basics you need.

Winner: GrooveFunnels

GrooveFunnels vs Kajabi Differences

What I like about GrooveFunnels over Kajabi

  • GrooveFunnels is the best choice in building and managing an all-round online business.
  • GrooveFunnels Base Plan, which is FREE, gives you an opportunity to test its functionalities and then decide if you want to upgrade to the GrooveFunnels Platinum Lifetime Deal while it’s still available. 
  • You can have lifetime access to the GrooveFunnels product with just a one-time payment and this means that you will not have to pay monthly subscriptions, hence saving big. (This is only possible as long as you catch the offer before it expires)
  • The Free GrooveJV & GrooveFunnels Affiliate Program on the basic plan is lucrative since it gives you another source of passive income.

What I like about Kajabi over GrooveFunnels

  • Kajabi offers one of the best membership platform builders ever because it is primarily optimized for a membership experience.
  • Kajabi is a world-class course experience and learning platform since it gives you all the tools you need to create and design an awesome course for your students.

GrooveFunnels vs Kajabi Pricing

GrooveFunnels Pricing

  • Base Plan at zero cost: Currently, GrooveFunnels is giving a FREE lifetime Base Plan, which is 100% FREE
  • GrooveFunnels Platinum Lifetime Plan: This is a limited lifetime offer that gives you access to all GrooveFunnels plans, including future update tools.

Other pricing plans that will be implemented immediately after GrooveFunnels fully launch include;

  • GrooveFunnels Silver Plan: $99/month
  • GrooveFunnels Gold Plan: $199/month
  • GrooveFunnels Platinum Plan: $299/month 

Find in-depth GrooveFunnels pricing ideas here.

Kajabi Pricing

Kajabi comes with only three pricing packages. The three plans include;

  • Kajabi Basic Plan: $149/M
  • Kajabi Growth Plan: $199/M
  • Kajabi Pro Plan: $399/M

GrooveFunnels vs Kajabi Pros & Cons

GrooveFunnels Pros

  • GrooveFunnels comes with an intuitive and primary drag-and-drop site builder using WYSIWYG Technology for amazing outcomes.
  • It’s a robust all-in-one business platform.
  • It is SEO friendly.
  • Free hosting & custom-made domains.
  • It integrates with GrooveSell and GrooveAffiliate seamlessly, which makes managing your sales much more convenient.

GrooveFunnels Cons

  • Still in beta, so expect a lot of bugs.
  • The GrooveFunnels Platinum Lifetime offer can be expensive, especially if you are on a tight budget.

Kajabi Pros

  • Kajabi best tool for the course and membership building area
  • They have excellent tutorials to help you get setup & going.
  • The great all-in-one system if you are a course creators
  • Best community-building platform

Kajabi Cons

  • Lots of limitations to the price.
  • Less affordable than its competitor
  • Limited third-party integration options
  • Funnels are not great

GrooveFunnels vs Kajabi: Which Tool Is Right For Your Business?

Choose GrooveFunnels if

Choose Kajabi if

  • You want to do more than just create an online course.
  • You don’t want to pay every month (offer has limited time).
  • You want to use the free lifetime offer.
  • You want to sell both physical and online products.

  • You specifically want to invest in e-learning.
  • To have a great membership experience.

GrooveFunnels vs Kajabi: Which One Is The Best?

This is one of the hardest decisions to make in business because every business calls for different needs. 

But, because any business’s primary goal is spending less and achieving more with all-in-one tools, I would recommend GrooveFunnels.


GrooveFunnels offers a better FREE way to build funnels and sell digital products in its FREE Basic Plan. This plan gives you access to GrooveFunnels premium tools, including GroovePages, GrooveSell and GrooveAffiliate - All for free.

GrooveFunnels is also currently giving out GrooveFunnels Platinum Lifetime Deal, which is a one-time payment. If you can manage to secure this fantastic offer right now, you will never have to pay a monthly subscription like in Kajabi. This offer is only available for a limited time after the official launch; the GrooveFunnels will go back to monthly subscription pricing.

However, when you compare Kajabi vs GrooveFunnels, you notice that both tools have almost the same functionality except that Kajabi is more focused on developing course tools. Although it can do some significant marketing functions, it’s very e-course oriented, giving you all the reasons to be the best pick if you want to run and sell your own online course.

When you also compare GrooveFunnels vs Kajabi features, Kajabi offers a little fewer tools than GrooveFunnels, even though it has been here for quite a long time. Although GrooveFunnels promises more features updates in the future, I haven’t seen the same with Kajabi.

So here is my final recommendation;

Kajabi mainly focuses on building and hosting online courses with membership sites. So, if your plan is only to sell online courses, then Kajabi is for you. But suppose you are thinking of doing just more than online courses. In that case, Kajabi could not fit your business because it doesn't have as robust tools for building sales funnels as GrooveFunnels and is limited in integration options too.

Therefore, if you want to make Sales Funnels, Landing Pages, Websites all from one place and do other sophisticated marketing tasks, GrooveFunnels is for you. For only a limited time, you can get your LIFETIME access to a GrooveFunnels  Platinum account now.

Kajabi vs GrooveFunnels Alternative All-In-One Platforms

GrooveFunnels vs Kartra

If you are looking for the best all-in-one marketing platform that includes every essential feature you need for your business and works on a much better framework, which is cost-effective, then Kartra is for you. GrooveFunnels, on the other hand, provides more than merely a sales and an affiliate platform tool. It has the advantage of mobile-first indexing, which is required for better SEO ranking.

You can learn an in-depth comparison between GrooveFunnels vs Kartra.

GrooveFunnels vs ClickFunnels 

ClickFunnels is an outstanding tool especially if your aim is to create high-converting funnels. However, GrooveFunnels would do remarkably better if you want to have great email marketing, beautiful website branding, high ranking SEO and high-paying affiliate marketing.

You can learn an in-depth comparison between GrooveFunnels vs ClickFunnels.

Kajabi vs Builderall

Here, the Builderall platform would be a great deal, especially if you are a beginner or an intermediate online marketer who wants to sell anything online quickly, easily and affordably, and run a lucrative affiliate program as an extra source of income. Kajabi is highly focused on digital courses to help if you want to focus on selling your content to people.

You can learn an in-depth comparison between GrooveFunnels vs Builderall.

Top Features To Consider When Selecting The Best All-In-One Marketing Tool

  • In-Built Video Hosting to help you host videos without depending on Wistia.
  • Calendars for scheduling appointments, calls and events with your customers
  • Seamless Integration with other tools.
  • Flexible Shopping Carts to allow you to sell your products online.
  • Split Testing that would help you to compare your pages, funnels, or videos and choose the best.
  • Affiliate Program Management for product marketing.
  • Email Automation Service that will help you perform automated campaigns.

GrooveFunnels vs Kajabi Final Verdict

Both GrooveFunnels and Kajabi do excellent jobs. However, the same services they offer is not the same  — and the secret is, as always, what you want to do with each one of them. So, when you look at this Kajabi vs GrooveFunnels Comparison, you will want to choose GrooveFunnels if at all you are going for large scale projects that are far beyond just e-course selling such as building websites, affiliate marketing through email marketing, running webinars, etc. But if you are only interested in a reliable e-course platform you will want to go with Kajabi.

Bhargav Bavarva is a digital marketing consultant & affiliate marketing expert. He helps local, small & SaaS businesses to get consistent and predictable leads. He also guides people like you to find the right software tools by extensive review, comparison and personal recommendation to make informed decisions and earn more money!

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