All in one marketing tool can increase your earnings tremendously as well as providing more value for your customers. As a result, Kartra and Ontraport give you all your essential marketing tools in one place.
Ontraport is all-in-one tool that helps you to create and launch your automated marketing campaigns and all your promotional pieces.
On the other hand, when it comes to Kartra platform comes with done-for-you all-of-features such as email automation, funnel building, pretty designed landing pages, video hosting, mighty integrations among many other essential business tools for your any size of business.
Therefore, with all these amazing features by both tools, it can still be challenging to choose the best tool for your business. So, which all-in-one tool is best for your business? Which tool has limitations, which cost you more while having less features? Let’s look at each tool in detail!
Which is the Best Tool For Your Business - Kartra vs Ontraport
Ease of Use
From Solopreneur to Large Enterprise companies looking for an all-inclusive marketing tool
From small to big businesses who want do-it-yourself simplicity and built-for-you marketing & sales
Both are categorized as Landing Page Builders and Marketing Automation
Categorized as E-Commerce Platforms & for marketers
Categorized as CRM & for team of large businesses
24/7 Live Support, Online, Email Support, Chat Support, Live Training Events
Business Hours, Online, Chat Support, Live Training, Events, Email Support
(All features included)
(Very limited features)
1000 contacts - 2500 contact price $147/m
Phone, Online, Documentation, Webinars, Video tutorials
In-Person, Live Online, Webinars, Documentation
$1 for 14 Days Trial
14 Days Free Trial
30-Day Free Refund Period
Kartra vs Ontraport Comparison
The best platform for your business is much defined by the features and functionality it boasts. Consequently, here is a comparison that can guide you to come up with the best decision.
Kartra vs Ontraport Features
Checkouts: Enables you to sell products/services online
Card view: Allows you to create totally custom pipelines and organise them with drag and drop functionality.
Leads: Helps you to build your leads, prospects and customers database
Interface: Comes with a user friendly interface and intuitive
Funnels & Campaigns: Which helps you to build a multi-page funnel flow to convert your visitors into leads, then to customers and eventually into potential clients
Campaigns; Which comes with many pre-built campaigns that match your marketing style
Video: This helps you to put lead capture forms, multi-video playlists and many more
Pages Builder: Excellent with a variety of pre-made templates available as well
Helpdesks portal: With support ticketing and live chat
Marketing Analytics: To help you make better and informed decisions
Calendars: Helps to organize your scheduled sessions with customers
CRM: To help you personalise each customer interaction and make more sales
Forms: This gives you gorgeous lead capture forms to help you create your own custom fields with powerful tagging and automation rules.
Kartra vs Ontraport Integration
Kartra is all in one tool so you don’t really need too much integration but still you can do like; Zapier, Braintree, PayPal, Plivo, etc.
On other hand, Ontraport is also integrated with Zapier, Gleam, Gravity Forms, MyWiFi Networks, RegFox, Routee, Slybroadcast, Many more.
Kartra Pricing vs Ontraport Pricing
The Starter Plan at $99/Month or 25% discount of $79/Month if you choose an annual subscription, saving $240/Year
- 2,500 Leads
- Connect 1 custom domain
- Send 15,000 emails /Month
- Access to 50 GB bandwidth
- Host up to 50 pages
- Sell up to 5 products
- Get 1 membership site
- Add only 1 additional team member to your team
- Connect 1 helpdesk
Silver Plan at $199; annual subscription saves you $600/Year and reduces your monthly fee to $149/Month
In this plan;
- You get up to 12,500 Leads
- Connect up to 3 custom domains
- Unlimited emails/month, bandwidth, pages, products, membership sites, team members, helpdesk & Kartra agency
Gold plan at $299; or a discount of $840/Year saving up to $229/Month for annual billing
- Get up to 25,000 Leads
- Connect up to 5 custom domains
- Unlimited emails/month, bandwidth, pages, products, membership sites, team members, helpdesk
Platinum plan at $499; or if you opt for annual billing, this plan saves you $1440/Year reducing your monthly sub to $379
- Get up to 50,000 Leads
- Connect up to 10 custom domains
- Unlimited emails/month, bandwidth, pages, products, membership sites, team members, helpdesks
Basic - $79/Month
Plus - $147/Month
Pro - $297/Month (BEST VALUE
Enterprise - $497/Month
So, which one has the best plan for your business?
Despite Ontraport having unlimited emails in their basic plans, it lacks more essential features on top plans such as the number of contacts you need for your business. Kartra, on the other hand, is more affordable since you have every tool you need for your business just from the starter plans without any limitations, making it the best plan for your business.
Kartra vs Ontraport Similarities
Both Kartra and Ontraport comes with the following functionalities;
Kartra vs Ontraport Differences
Kartra’s behavior-based next-gen automation is really powerful to do multiple triggers, tags, lists & sequences for all your advanced automations
Ontraport has more visually appealing templates than Kartra and it focuses on giving you more flexibility and advanced automation in the type of emails you can send
Amazing drag and drop page builder with hundreds of professionally designed templates. Since it was designed by marketers, It’s ultimate flexible and 100% mobile optimized
Ontraport comes with amazing Ontrapages that gives you full control over your branding and you can save your settings from fonts to colors, which are pre-set for you as you build
Comes with advanced analytic feature that gives well analyzed data, easy to make decisions
Reporting dashboard is not reliable in terms of giving credible insight since it doesn’t have graphs and charts.
Kartra's affiliate system is very robust, it enables you to recruit, manage and track an army of affiliates to promote your products. Flexible commissions, payment milestones, etc
Ontraport’s Affiliate system is somewhat complicated to set up since you need access to a WordPress membership area to access their affiliate tools and it doesn't always track accurately
It comes with an In-built membership site; although, less flexibility when it comes to the design. However, it’s easy to customize with logo and colors.
You need to have a WordPress site for you to have the Ontraport Membership site. Besides, you also need to know how to build a membership platform (or hire someone who knows how to build one).
So there are many limitations and confusing
Kartra vs Ontraport Usage
You Should Choose Kartra If
You Should Choose Ontraport If
Kartra vs Ontraport: Which is Better to Select?
Ontraport basic plan looks more affordable as compared to Kartra’s starter plan but the truth is that it is missing several essential features hence, not meeting the basic criteria of an all-in-one tool. Therefore, Kartra becomes a less expensive option since it gives more amazing features for less money, just from the lower plans.
Also, Kartra starter plan has 2500 contacts at $99/m while Ontraport Basic has 1000 while Ontraport plus has 2500 contacts while it costs $147/m. So overall Kartra is way more affordable than ontraport.
Design & Flexibility
Ontraport has beautifully designed landing page templates while Kartra does not have design flexibility like Ontraport but its landing page is much easier to use compared to its counterpart.
Membership Site; Ease of Use & Speed of Implementation
You will need a wordpress for you to enjoy Ontraport membership site, which can even be challenging to create Therefore, for a functioning membership site that's easy to set up and is built directly into the Kartra system (giving it a high speed of implementation), then Kartra can be the best solution for your business.
Ontraport's customer service is amazing. You get two hours of included onboarding assistance from their dedicated onboarding team. On the other hand, Kartra also has a knowledge base and various dedicated platforms which are quite active to give you full support.
Why Kartra Is Our Top Choice
Pro Tips for Selecting Best Platform For Your Business
Before you finally decide on the tool you’re going to use, these are some quick tips that will help you;
- Define your business and functional requirements in order to understand the capacity at which the tool can fulfill your business objectives.
- Go over the software features and ensure that the tool has all the essential features for your business. Some of the key feature you can consider include;
- Automation: for automating lead and sales tasks, processes and workflows
- Campaign management: For creating, delivering and measuring the effectiveness of your campaigns.
- Email tracking: For visibility over email campaign clicks and opens
- Lead management: For managing your leads, starting from prospecting to conversion.
- Contact management: For organizing, storing and managing contact your clients information.
- Dashboards & reports: For real-time reports and information on market, customer trends and behavior.
- Get everyone in your organization on board in order to ensure a smooth transition. The involvement of the top management can improve the credibility of the systems, making it easier for the rest of the team to comply.
- Research on the customization/integration of the tool to ensure that you go for a solution whose functionality can be easily extended through customization/integrations
Ontraport claims to be an all-in-one tool but it lacks critical features that are essential for your online business. After a thorough comparison of both the platforms, I come to the conclusion that Kartra, the all-in-one tool, can be the best option to run your business, Its price is also affordable and you will get access to all essential features just from the starter plan. So, in my view I honestly recommend Kartra over Ontraport as an all-in-one tool for your business.