Kartra vs Ontraport Comparison: Which All-In-One Tool Is Best?

| Disclosure
Kartra vs Ontraport Comparison

All in one marketing tool can increase your earnings tremendously as well as providing more value for your customers. As a result, Kartra and Ontraport give you all your essential marketing tools in one place.

So looking to know Kartra vs Ontraport in-depth comparison to choose the right platform? let's check.

Ontraport is all-in-one tool that helps you to create and launch your automated marketing campaigns and all your promotional pieces.

On the other hand, when it comes to Kartra platform comes with done-for-you all-of-features such as email automation, funnel building, pretty designed landing pages, video hosting, mighty integrations among many other essential business tools for your any size of business.

Therefore, with all these amazing features by both tools, it can still be challenging to choose the best tool for your business. So, which all-in-one tool is best for your business? Which tool has limitations, which cost you more while having less features? Let’s look at each tool in detail!

Which is the Best Tool For Your Business - Kartra vs Ontraport

Kartra logo


ontraport logo





Ease of Use












Best For

From Solopreneur to Large Enterprise companies looking for an all-inclusive marketing tool

From small to big businesses who want do-it-yourself simplicity and built-for-you marketing & sales

Shared Categories

Both are categorized as Landing Page Builders and Marketing Automation

Unique Categories

Categorized as E-Commerce Platforms & for marketers

Categorized as CRM & for team of large businesses

Customer Support

24/7 Live Support, Online, Email Support, Chat Support, Live Training Events

Business Hours, Online, Chat Support, Live Training, Events, Email Support

Starting Price



(All features included)

2500 contact



(Very limited features)

1000 contacts - 2500 contact price $147/m


Phone, Online, Documentation, Webinars, Video tutorials

In-Person, Live Online, Webinars, Documentation

Key Features

  • Marketing Automation
  • Landing Pages
  • DFY Sales Funnels
  • Affiliate Management
  • Lead Generation & Nurturing
  • eCommerce & Shopping Cart
  • Email Marketing
  • Lead Management
  • Membership Management
  • CRM & Sales Tool
  • Email Marketing
  • Marketing Analytics
  • Marketing Automation
  • SalesForce Automation


  • Simple drag and drop
  • Advanced features which are easy to use as well
  • Superb customer support
  • All plans offer full access to all Kartra tools
  • Its membership portal system has plenty of functions
  • Very affordable pricing with great all features
  • Award winning
  • customer support
  • A large range of impressive
  • ecommerce features
  • Granular level of admin permission access for your sales team


  • Can be difficult to schedule your emails in local time since the tool runs on EST time zone
  • Lead source & goal conversion report are limited compare to Ontraport
  • Missing of essential features from their basic plans
  • Ontraport’s reporting dashboard isn’t particularly visually appealing as it doesn’t have graphs and charts
  • Very costly plans
  • Confusing & difficult to operate

Free Trial

Money-Back Guarantee

30-Day Free Refund Period

Kartra vs Ontraport Comparison

The best platform for your business is much defined by the features and functionality it boasts. Consequently, here is a comparison that can guide you to come up with the best decision.

Kartra vs Ontraport Features



Checkouts: Enables you to sell products/services online

Card view: Allows you to create totally custom pipelines and organise them with drag and drop functionality.

Leads: Helps you to build your leads,         prospects and customers database

Interface: Comes with a user friendly interface and intuitive

Funnels & Campaigns: Which helps you to build a multi-page funnel flow to convert your visitors into leads, then to customers and eventually into potential clients

Campaigns; Which comes with many pre-built campaigns that match your marketing style

Video: This helps you to put lead capture forms, multi-video playlists and many more

Pages Builder: Excellent with a variety of pre-made templates available as well

Helpdesks portal: With support ticketing and live chat

Marketing Analytics: To help you make better and informed decisions

Calendars: Helps to organize your scheduled sessions with customers

CRM: To help you personalise each customer interaction and make more sales

Forms: This gives you gorgeous lead capture forms to help you create your own custom fields with powerful tagging and automation rules.


Kartra vs Ontraport Integration

Kartra is all in one tool so you don’t really need too much integration but still you can do like; Zapier, Braintree, PayPal, Plivo, etc.

On other hand, Ontraport is also integrated with Zapier, Gleam, Gravity Forms, MyWiFi Networks, RegFox, Routee, Slybroadcast, Many more.

Kartra Pricing vs Ontraport Pricing

Kartra Pricing

kartra pricing plans

The Starter Plan at $99/Month or 25% discount of $79/Month if you choose an annual subscription, saving $240/Year

Features include;

  • 2,500 Leads
  • Connect 1 custom domain
  • Send 15,000 emails /Month
  • Access to 50 GB bandwidth
  • Host up to 50 pages
  • Sell up to 5 products
  • Get 1 membership site
  • Add only 1 additional team member to your team
  • Connect 1 helpdesk

Kartra Silver Plan at $199; annual subscription saves you $600/Year and reduces your monthly fee to $149/Month

In this plan;

  • You get up to 12,500 Leads
  • Connect up to 3 custom domains
  • Unlimited emails/month, bandwidth, pages, products, membership sites, team members, helpdesk & Kartra agency

Gold plan at $299; or a discount of $840/Year saving up to $229/Month for annual billing

  • Get up to 25,000 Leads
  • Connect up to 5 custom domains
  • Unlimited emails/month, bandwidth, pages, products, membership sites, team members, helpdesk

Platinum plan at $499; or if you opt for annual billing, this plan saves you $1440/Year reducing your monthly sub to $379

  • Get up to 50,000 Leads
  • Connect up to 10 custom domains
  • Unlimited emails/month, bandwidth, pages, products, membership sites, team members, helpdesks

You can learn here in-depth Kartra pricing reviews and how to get most with Kartra Free Trial

Ontraport Pricing

Ontraport Pricing Plans

Basic - $79/Month

Plus - $147/Month

Pro - $297/Month (BEST VALUE

Enterprise - $497/Month

  • 1,000 Contacts
  • Unlimited Emails
  • 1 User
  • Basic plan features plus;
  • 2,500 Contacts
  • 2 Users
  • Setup Services
  • Plus plan features pus;
  • 10,000 Contacts
  • 3 Users
  • Postmaster
  • Consultation
  • Pro plans features plus;
  • 20,000 Contacts
  • 200,000 Emails/Month
  • 5 Users
  • Account Management

So, which one has the best plan for your business?

Despite Ontraport pricing plan having unlimited emails in their basic plans, it lacks more essential features on top plans such as the number of contacts you need for your business. Kartra, on the other hand, is more affordable since you have every tool you need for your business just from the starter plans without any limitations, making it the best plan for your business.

Kartra vs Ontraport Similarities

Both Kartra and Ontraport comes with the following functionalities;

  • Marketing Automation: Enables you to give each customer a tailored experience to drive sales.
  • CRM System: Allows you to personalize every customer interaction to generate more sales using all-inclusive customer data.
  • Sales Force Automation: You can optimize your entire sales process to generate more prospects, nurture your leads and close more sales.
  • eCommerce: You can do online sales with seamless management payments and subscriptions but Ontraport does offer this feature on basic plan.
  • Marketing Analytics: Both tools come with advanced visual analytics to help you make confident decisions for smarter marketing and more profits.
  • Business Process Automation: This helps you to automate your team’s most time-consuming, repetitive tasks to create more freedom in your business.

Kartra vs Ontraport Differences




Email Marketing

Kartra’s behavior-based next-gen automation is really powerful to do multiple triggers, tags, lists & sequences for all your advanced automations

Ontraport has more visually appealing templates than Kartra and it focuses on giving you more flexibility and advanced automation in the type of emails you can send

Page Builder

Amazing drag and drop page builder with hundreds of professionally designed templates. Since it was designed by marketers, It’s ultimate flexible and 100% mobile optimized

Ontraport comes with amazing Ontrapages that gives you full control over your branding and you can save your settings from fonts to colors, which are pre-set for you as you build


Comes with advanced analytic feature that gives  well analyzed data, easy to make decisions

Reporting dashboard is not reliable in terms of giving credible insight since it doesn’t have graphs and charts.

Affiliate System

Kartra's affiliate system is very robust, it enables you to recruit, manage and track an army of affiliates to promote your products. Flexible commissions, payment milestones, etc

Ontraport’s Affiliate system is somewhat complicated to set up since you need access to a WordPress membership area to access their affiliate tools and it doesn't always track accurately

Membership Sites

It comes with an In-built membership site; although, less flexibility when it comes to the design. However, it’s easy to customize with logo and colors.

You need to have a WordPress site for you to have the Ontraport Membership site. Besides, you also need to know how to build a membership platform (or hire someone who knows how to build one).

So there are many limitations and confusing

Kartra vs Ontraport Usage

You Should Choose Kartra If

  • Creating awesome sales funnels 
  • Creating opt-in funnels to help you generate more leads and build your email list
  • Produce webinar funnels to help you develop your brand and promote your products and services
  • Creating membership sites where you’re able to get your premium content so that it’s accessible only to subscribers
  • You don’t want the hassle of integrating with third-party apps

You Should Choose Ontraport If

  • Delivering a personalized customer experience across multiple channels
  • You prefer to have many options when it comes to setting up your payment gateways and eCommerce site
  • You know you need standout landing pages to promote your products and services without hiring a designer

Kartra vs Ontraport: Which is Better to Select?


Ontraport basic plan looks more affordable as compared to Kartra’s starter plan but the truth is that it is missing several essential features hence, not meeting the basic criteria of an all-in-one tool. Therefore, Kartra becomes a less expensive option since it gives more amazing features for less money, just from the lower plans.

Also, Kartra starter plan has 2500 contacts at $99/m while Ontraport Basic has 1000 while Ontraport plus has 2500 contacts while it costs $147/m. So overall Kartra is way more affordable than ontraport.

Design & Flexibility

Ontraport has beautifully designed landing page templates while Kartra does not have design flexibility like Ontraport but its landing page is much easier to use compared to its counterpart.

Membership Site; Ease of Use & Speed of Implementation

You will need a wordpress for you to enjoy Ontraport membership site, which can even be challenging to create Therefore, for a functioning membership site that's easy to set up and is built directly into the Kartra system (giving it a high speed of implementation), then Kartra can be the best solution for your business.

Customer support

Ontraport's customer service is amazing. You get two hours of included onboarding assistance from their dedicated onboarding team. On the other hand, Kartra also has a knowledge base and various dedicated platforms which are quite active to give you full support.

Why Kartra Is Our Top Choice

  • One Platform for Your Whole Business: Although Ontraport is an all-in-one tool, it lacks all the essential features you need in your business, especially in its basic plans. Kartra assembles all the essential tools in one place, giving you complete oversight of your business that you can’t get anywhere else — empowering you to make intelligent decisions. 
  • Complimentary Setup and Support: Your Kartra account comes in full package and if you need technical support, Kartra’s award-winning support reps will be there for you.
  • Rich in Features: You’ll enjoy working with amazing features - in any plan you choose - which are completely pre-built, pre-designed, fully pre-written and 100% done for you and done to rock.
  • Intuitive, Simple & Easy To Use: You can navigate your Kartra account quickly with pre-built templates for campaigns, pages and emails that you can customize and launch.
  • Affordable: Kartra plans are much affordable than Ontraport pricing and saves you huge money when you grow.
  • Limitless: Kartra covers all the tools on even the starter plan so you don’t have functionality limitation while Ontraport basic plan comes with so much limitation in tool.

Pro Tips for Selecting Best Platform For Your Business

Before you finally decide on the tool you’re going to use, these are some quick tips that will help you;

  1. Define your business and functional requirements in order to understand the capacity at which the tool can fulfill your business objectives.
  2. Go over the software features and ensure that the tool has all the essential features for your business. Some of the key feature you can consider include;
    • Automation: for automating lead and sales tasks, processes and workflows
    • Campaign management: For creating, delivering and measuring the effectiveness of your campaigns.
    • Email tracking: For visibility over email campaign clicks and opens
    • Lead management: For managing your leads, starting from prospecting to conversion.
    • Contact management: For organizing, storing and managing contact your clients information.
    • Dashboards & reports: For real-time reports and information on market, customer trends and behavior.
  3. Get everyone in your organization on board in order to ensure a smooth transition. The involvement of the top management can improve the credibility of the systems, making it easier for the rest of the team to comply.
  4. Research on the customization/integration of the tool to ensure that you go for a solution whose functionality can be easily extended through customization/integrations

Final Thoughts

Ontraport claims to be an all-in-one tool but it lacks critical features that are essential for your online business. After a thorough comparison of both the platforms, I come to the conclusion that Kartra, the all-in-one tool, can be the best option to run your business, Its price is also affordable and you will get access to all essential features just from the starter plan. So, in my view I honestly recommend Kartra over Ontraport as an all-in-one tool for your business.

Bhargav Bavarva is a digital marketing consultant & affiliate marketing expert. He helps local, small & SaaS businesses to get consistent and predictable leads. He also guides people like you to find the right software tools by extensive review, comparison and personal recommendation to make informed decisions and earn more money!

Leave a Comment