Kartra vs Leadpages: Which Is Better For Your Business?

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Kartra vs Leadpages Comparison

Your business needs a website to operate efficiently and since designing and coding is technically difficult, time-consuming and even more expensive if you outsource experts, that’s why Kartra and LeadPages come in. These two cloud-based business management solutions can help you create websites and opt-in forms with ease.

Leadpages is a website builder that takes control of your marketing, landing page, pop-up builder and more. It is fast and reliable with minimal heavy lifting for users. 

However, despite being on the market for a long time, Leadpages has failed to provide a better business solution with complete packages. For instance, they don't do other essential aspects of business success such as email marketing, video marketing, affiliate management, membership sites and help desk features for customer service.

On the other hand, Kartra is a one-in-all tool designed to help your business (whether small or large) to launch and manage online marketing platforms with emails, landing pages, customizable templates, customer support, affiliates management, premium video, membership sites, checkouts and many more.

But still, you are wondering which tool is best for your business, right? Let’s dig deeper into different aspects of both platforms and get a solution that would help your business.

What is the Best Option - Kartra vs. Leadpages (Quick Overview)


leadpages logo


Overall Rating



Entry-Level Price




In-built email autoresponder

They don’t have in-built, you need to integrate external email autoresponder tool which cost extra

Typical Customers
Small, Midsize and Large enterprises

Freelancers and Small businesses

Customer support

Phone, Online, Knowledgebase, Video tutorials

Phone, Online, Knowledgebase, Video


Kartra is an all-in-one tool, it comes with most features in-built but still you can do integration for;

  • Authorize.net
  • PayPal
  • Zapier
  • Stripe
  • Payment gateways
  • Membership sites
  • Email marketing services
  • SMS and Voice platform

You need to rely more on integration because leadpages does not have all the features, so it allows for;

  • Email marketing like Mailchimp
  • Video marketing
  • Helpdesk
  • Membership sites
  • HubSpot Marketing
  • LinkedIn
  • Marketo
  • Salesforce Sales Cloud
  • WordPress, Shopify, Drupal
  • Google Ads & Analytics, Facebook
  • Zapier

Key Features

  • Full-featured product carts
  • Complete affiliate management
  • Email marketing with powerful automation
  • Rich opt-In forms builder
  • Full help desk with live chat
  • Rich membership sites with multiple pricing tiers
  • Video hosting with pre- and post-CTAs
  • High-converting marketing pages and landing pages

  • Optimized Templates for Mobile Devices
  • Easy Drag & Drop Customization
  • Lead Capture Pop Ups
  • Major Email Service Integrations
  • Digitized Asset Delivery
  • Custom Form Fields


  • Webinar supported
  • Stable, sensitive and effective
  • Drag & Drop Editor
  • Ease Of Setup
  • Great customer support
  • Video hosting and Behavioural tagging
  • Affiliate center with advanced tracking

  • A specialized landing page builder
  • Loads of templates to choose from, both free and paid ones
  • Leadboxes for pop-ups
  • Leadlinks and Leaddigits features
  • Lots of supported integrations


  • New in the market
  • Learning the platform can take time as there are so many features
  • The tool runs in EST time zone, which can be difficult to schedule emails

  • Doesn’t host a webinar
  • Can’t build and host courses or memberships
  • You can’t build marketing funnels and campaigns
  • Not all features are included in the plans
  • You can’t share landing page templates


Kartra vs Leadpages In-depth Comparison

This comprehensive comparison will give you a better understanding of each feature so that you come up with the final best option for your business.

Kartra vs Leadpages Features



Landing page building

Beautifully designed, high-converting marketing pages, landing pages, sales pages, squeeze pages, thank you pages, order pages, upsell pages, 404 pages, blog pages and many more

Uses a drag-and-drop feature that allows customers to create custom landing pages for your webinars, books, courses and other products. they have tons of landing pages to select its because this is a single-purpose tool of landing page builder

Video hosting

This Marketing oriented video platform comes with both pre- and post-CTAs video hosting tools, which replaces Youtube, Vimeo, etc.

No inbuilt video hosting platform


This allows you to help your customers at multiple levels providing immediate support or troubleshooting

Lacks help desk features


This built-in feature works with every aspect of your funnel to keep things on track and schedule & appointment booking

Not available

BAM (Behavioral Adaptive Marketing)

BAM allows for an intimate personalized and automation experience based on what you want


Tracking and Analytics

Help you to see exactly which visitors land on a specific page, and click on a specific button. This will also help you to offer the best experience for your audience based on their needs

It contains in-house reporting but as you need a lot of external tools integration which does not report back to this platform and you have to check all reports separately and does not make that much easy sense.

Shopping cart

It comes with fully-featured product checkout carts that help to lead your target customers directly into the payment process without much challenges.

Not available


This helps you to create SEO friendly posts

You can create your own blog using Leadpages and customize it depending on your preferences

Membership Sites

This makes it easy for you to deliver your content to paid and free members, with a clean & intuitive interface

Feature not available

Affiliate management

Helps you to easily manage your affiliates with on the same platform

 Not available


Feature not available

This feature allows you to signup an existing lead to an offer (These are links that you insert into a broadcast email when your visitors click the link, they become registered automatically for that campaign)


Kartra has Form Builder which allows you to do pop ups opt-in and much more too.

This special feature enables you to capture leads via popups opt-in.


Feature not available

This helps your audience opt-in to your email marketing list through SMS text message

Other Features

  • SMS Integration & Marketing Management
  • Self Service Portal
  • Shopping Cart
  • Subscription Management
  • Task Scheduling
  • Template Management
  • Lead Management, Nurturing & Scoring
  • Mailing List Management
  • Member Account Access
  • Multi-Campaign/Channel Marketing/Currency
  • Performance Metrics & Management

  • HTML editing
  • Sub accounts
  • Shutterstock premium images

Kartra and Leadpages Pricing

kartra pricing plans

Kartra Pricing

  • Starter at $99/Month

Features include Up to 2,500 Leads, 1 custom domain, 15,000 emails /month, 50 GB bandwidth, Host 100 pages, Host 50 videos, Sell 20 products, Build 2 membership sites, Add 1 additional team member and Connect 1 helpdesk

  • Silver at $199/Month

This plan comes with up to 12,500 Leads, 3 custom domains, Unlimited emails, bandwidth, pages, videos, products, membership sites, team members, helpdesks and Kartra Agency.

  • Gold at $299/Month

With this plan, you get up to 25,000 Leads and 5 custom domains. Other essential features include unlimited emails, bandwidth, pages, videos, products, membership sites, team members, helpdesks and Kartra Agency.

  • Platinum at $499/month

This comes with up to 50,000 Leads plus 10 custom domains. You will also get unlimited emails, bandwidth, pages, videos, products, membership sites, team members, helpdesk and Kartra Agency.

You can check Kartra Black Friday Deal Guide to learn more

Leadpages Pricing

Leadpages pricing plans
  • Standard at $37/Month

This comes with 1 Site, Landing Pages, Pop-Ups, Alert Bars, Unlimited Traffic & Leads, Free, Custom Domain with annual purchase, Free Hosting, Mobile-Responsive Templates, Lead Notifications, Email, 40+ Standard Integrations, Facebook & Instagram Ad Builder

  • Pro at $79/Month

In this plan, you’ll get 3 sites, Online Sales and Payments and unlimited A/B Split Testing and all the features available in the Standard plan.

  • Advanced  at $321/Month

You will get all the features in Standard and Pro plan plus up to 50 sites, 5 Pro Sub Accounts, 50 Extra Opt-in Text Campaigns and 1-on-1 Quick Start Call.

As you have seen, Lead pages may look cheap but it doesn’t come with all the important features you need for your business. Kartra provides more valuable features and you get to enjoy all the essential features from the starter plan. You can save lots if you opt for its annual billings.

So, here you don’t have to directly compare pricing rather first check your business need and based on that you have to choose right platform, if you only need landing page builder and nothing else then you can go with Leadpages but if you are using or planning to use other tools as well with leadpages e.g. email tool, calendar, affiliate management then count all those tools total cost to check what price you will pay each month.

And also think, if you want a headache all different tools to manage differently? Or can manage completely at a single platform easily at a really lower cost?

NOTE: So if you want multi function at single place at best price then don’t look further than Kartra

Kartra vs Leadpages Similarities

Both Kartra and Leadpages share a number of things, these include;

  • Both tools are web-based supported
  • Both have subscription-based pricing 
  • Both tools come with A/B Testing which enables you to quickly spin up a new split test to see which versions of your landing pages and pop-ups perform best.
  • Both have a Drag-and-drop landing page & form builder.
  • Both provide live and online support.
  • Both provide training through documentation, webinars and live online.

Leadpages vs Kartra Differences

When it comes to differences for these two business solutions;

  • Kartra is an all-in-one tool while Leadpages is only for landing pages.
  • Leadpages provide the best solution for freelancers, unlike Kartra.
  • Leadpages provides users with customer support through video, unlike Kartra
  • Leadpages is best for small business while Kartra can handle small, medium and Large enterprises
  • Kartra’s analytics robust reporting which helps you to make informed business decisions, unlike Leadpages.
  • Kartra comes with a built-in Help Desk which enables you to take care of your customers. With Leadpages, you’ll have to purchase this feature with other tools.
  • Kartra provides all the essential features from its starter plan. Leadpages’ basic plan lacks some of the most important features for running your business, forcing you to either sign up for a higher plan and many times subscribe to external tools for other features, which comes with extra cost.
  • Unlike Leadpages, Kartra comes with affiliate management where you can easily manage your affiliates.
  • Kartra has lots of beautiful funnel building features while Leadpages does not have funnel building functionality.

Kartra vs Leadpages Usage


You can use Kartra for the following;


You can use LEADPAGES for the following;

Creating standard sales funnels 

Create code-free websites & landing pages

Creating opt-in funnels to help you generate more leads and build your email list

Connect Leadpages to your email account, CRM and more

Produce webinar funnels to help you develop your brand and promote your products and services

Boost conversion with AB tests and real-time guidance

Creating membership sites where you’re able to get your premium content so that it’s accessible only to subscribers.

Enjoy unlimited page publishing, leads and traffic

So it's an all-rounder business tool, you can do a lot at a single place.

You can use leadpages when your main focus only for landing page building and nothing else much.

Kartra vs Leadpages: Which is better to select?

So now comes the real question, which one is better to select?  Kartra and Leadpages both have some amazing game-changing features and aspects, but obviously one is better than the other when it comes to your business needs, let’s find this out within a minute!

Which one has the best features?

Kartra is the greatest all-in-one solution that can replace all landing pages, email marketing, helpdesk and a lot of other tools. It is also flexible to sell both physical and digital products with it, unlike Leadpages. So, here we recommend Kartra.

Which one is easy to use?

Leadpages provides a much wider range of landing page features than Kartra, as it’s a dedicated, single-purpose tool for your business but kartra has all in one so no headache for other tool integration. 

If you only need to build landing pages, then leadpages can be a better choice for you. But if your business will need everything from landing pages to automated email marketing to funnel, then Kartra is what you need.

Best Landing Page Builder

Although both tools provide the best Landing pages (pre-made templates and drag-and-drop editor), However, for landing pages, Leadpages takes the win since it is specialized in that. Its landing pages are easy to use and you have lots of ready made templates to choose.

Even though Karta has less number of templates but they have limitless editor functionalities and their pre made templates are newly cutting edge modern to the user.

Which one is easy to do business with?

Kartra platform provides maximum flexibility and 100% mobile optimization, making it easy to do your business across all essential tasks you need. On the other hand, Leadpages only restrict you on lead generation through email.

Which one gives more value?

The primary function of LeadPages is to build landing pages & collect email subscribers and they also provide tons of purdy templates that you can use for lead magnets, webinars and landing pages in order to grow your email list. Kartra comes in an all-in-one tool that helps your business, not only for building landing pages but funnel building, membership site building and a lot more at the same platform and save a lot of money with less headache, So Kartra is really the best value product.

Integration with other apps/features

Leadpages software integrates with almost all the email service providers to help you capture leads for further lead nurturing. Easy integrations of other API like MailChimp, Adwords and Facebook Ads. On the other hand, Kartra offers integrations with other platforms as well. The integration includes payment gateways, membership platforms along with email marketing platforms, Zaiper and many more.

Overall Best Tool

While the question of which tool you should go with depends largely on your needs and the amount of work you are willing to invest in your business, you also need to highly consider a tool that will improve your business without limitation of features. Kartra comes with all amazing features that are easy to explore and can do all the things that Leadpages does. Therefore, Kartra remains to be the best option for your small, medium or large enterprise.

Why Kartra Is Our Top Choice

  • All-in-one solution: Kartra is an all-inclusive marketing tool which comes with email marketing, list building, web-hosting, business management platform designed to manage your overall business. It does all these things and more, while connecting them all together in a single account for you to manage.
  • Funnel Builder: When it comes to building sales funnels or more generally online marketing funnel, Kartra can be the best tool since it comes with all the tools you need for your business plus they have ready made funnel which you can use in just a few minutes to set up.
  • Video Marketing: which helps you to easily increase your conversions with targeted customers using videos.
  • Great Helpdesk: which is an outstanding feature that other tool builders have not managed to utilize today.
  • Kartra Membership Sites: which are awesome for growing an extra passive income
  • Robust Reporting: to help you make right decisions to scale and grow your business.
  • Good Visual Drag and Drop Editor: contains an amazing drag-and-drop page creator with hundreds of professionally designed templates.
  • Affiliate management: which helps to drive sales traffic to your offers and manage your affiliate at the same place
  • Easy integration with external features: Although it comes with every feature you need for your business, it’s also easy to connect with other third-party apps like Social Proof tool, payment tools, etc. completely free to do that.

Pro Tips for Selecting Best Business Tool

When choosing the best tool to improve your business, you want to make sure that the following essential features are in order:

Key Features You Should Look For in a Business Tool

  • Easy To Use Features: Does the tool provide easy to use features or you’ll need to hire an expert to operate it?
  • Reporting: Does the tool provide detailed reporting across all essential various data?
  • Marketing: Does it come with built-in marketing tools or you’ll need external Add-ons? And how much those Add-ons cost you extra to calculate.
  • Lead management and sales: Can the tool automatically generate leads and make a follow up with automated emails and other important tasks at the same platform or need to integrate add-on?
  • Automation and integrations: Can the tool automate tasks for you. Can it integrate with your other apps such as email, calling, accounting, SMS, eCommerce and marketing platforms?

Also, you can think wisely that what is your current business needs and based on that you can decide the right tool e.g. if you only need landing page builder then you can go with LeadPages but if you need funnel building, business management and much more then you must select Kartra for easiness & cost effectiveness.

FAQs: Katra vs Leadpages

Q. Is a credit card required for a free trial when signing up?

A. No, you can sign up to both tools without your credit card. However, you may need to pay for the 1$ trial fee provided by Kartra. This is where you’ll need to involve your card.

Q. Do I need my own domain name?

A. No, you don’t necessarily need your own domain name to launch a funnel, when using either tools. Although, with kartra, your funnel URL will look something similar to “https://username.Kartra.com” so, if you don’t like it then you might want to have your own domain.

Q. Do they have an active community?

A. Yes, Both tools provide active communities. Kartra provides an enormous community that is extremely active and is a great place to get opinions on your sales funnels questions you may have. Leadpages facebook community can also help you to get insight information you need regarding Leadpages and your business as well..

Q. How can you make Kartra work for you?

A. All you need is to invest in creating a lead magnet or low-cost tripwire product to get clients or customers into your funnel. And coming up with appropriate upsells and order bumps will make it work too.

Q. Are there Kartra Vs Leadpages versus the competition out there?

A. Yes. There are a few Leadpages vs Kartra alternatives out there such as ClickFunnels, Ontraport, Infusionsoft, SamCart, etc. but Kartra remains the best among them because of more features rich products at affordable prices compared to the value you are getting with all those features.

Final Thoughts

Kartra is great since it gets everything you need for your business to work together. It’s one huge marketing system in a single place. It’s your sales funnel creator, landing page builder, website hosting, email marketing tool, marketing automation software, analytics tools, product creation software plus more. While Leadpages promises to help you build landing pages, pop-ups and alert bars easily, it does not do as much as Kartra. It has many limitations in terms of features plus you can only use it for small business. Therefore, Kartra can be a good choice for any size of your business; both physical and online.

I hope you get value from my in-depth Leadpages and Kartra comparison, so its not about Kartra or Leadpages rather its all about what is your requirements, whether you need only landing page builder or you need complete solution at single platform.

So, if you ask me what is my recommendation then I recommend you to get start with Kartra 14-day trial now.

Bhargav Bavarva is a digital marketing consultant & affiliate marketing expert. He helps local, small & SaaS businesses to get consistent and predictable leads. He also guides people like you to find the right software tools by extensive review, comparison and personal recommendation to make informed decisions and earn more money!

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