Kartra vs HubSpot Detailed Comparison, Review & Buying Guide

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Kartra vs HubSpot Comparison

Launching a successful online business isn't an easy task, especially when you don’t have the right tool at hand.

Kartra and HubSpot can, therefore, be one of the right tools you need for your online business, but which one is right for you, Kartra or HubSpot?

So, if you are looking for that one single tool that you can use to manage your business - considering the best features and value for money in place - then I have the solution for you!

In this Kartra vs HubSpot Detailed Review, Comparison & Buying Guide post, I will go into details about these two platforms and compare them side-by-side to help you come up with the perfect decision for your business.

Let’s get started.

Which One Is The Best Solution For Your Business - Kartra vs HubSpot Comparison 

Kartra logo


hubspot logo white


Overall Rating



Ease of Use



Features & Functionality



Customer Service



Value For Money



Price Range

$99/m - $499/m


Marketing: $45/m - $3,200/m

CRM, Sales & Customer care: $45 - $1,200/m

Growth Suit: $50/m - $4,200/m

Create Bundle: $50/m - $3,200/m

Customer support

Online, Knowledge base & Video tutorials

Phone, Online, Knowledge base & Video tutorials

Key Features

  • Leads
  • Sales Funnels 
  • Landing Pages
  • Custom domains
  • Emails
  • Automation
  • Templates
  • Videos
  • Products
  • Membership sites
  • Team members
  • Helpdesks

  • Inbound marketing
  • Sales, & Customer Service
  • Marketing Automation
  • Templates
  • Email marketing
  • Contact sequence tool
  • Videos
  • Snippets
  • Landing pages
  • Blogs
  • SEOs
  • Social Media

Free Package



Free Trial

$1 Trial


Money-Back Guarantee



Sign Up

Kartra vs HubSpot In-Depth Review

About Kartra

Kartra is an all-in-one online marketing solution that includes all the features for your online business. 

What makes Kartra outstanding from other marketing tools in the market is that Kartra will replace your email marketing service provider, domain host, membership platforms, calendar tools, analytics tools and many more.

what is kartra

Other Kartra features include;

  • Checkouts: This is Kartra’s secure gorgeous checkout forms with a payment gateway that allow you to sell products and services online.
  • Funnels & Campaigns: Kartra includes high-converting funnels, and you can also create an auto funnel flow that converts your visitors into leads and customers.
  • Kartra Pages: Kartra comes with a great drag and drop landing page builder with tons of professionally designed templates that are flexible and completely mobile optimized.
  • Kartra Leads: Kartra allows you to build and grow your leads, prospects and customers database. You can also organize them in different categories via lists and custom tags.
  • Kartra Forms: Kartra comes with gorgeous forms that help you to capture leads. Here, you can also create your own custom fields with powerful tagging & automation sequences.
  • Video Hosting Features: Kartra allows you to host your own video campaigns without integrating YouTube or Visita.
  • Calendars Tools: This tool helps you to organize and manage your one-to-one scheduled sessions with your clients.
  • Kartra Mail: Kartra allows you to create and send automated email and SMS marketing campaigns for effective communication with your customer.
  • Membership sites: Kartra also allows you to create and launch your content, course, or any training material online.
  • Kartra Helpdesk: This amazing Kartra feature includes ticketing support and live chat to provide customer care support to your clients.
  • Affiliate Marketplace: Kartra enables you to find, recruit and manage affiliates who will promote your products for a commission.
  • The Kartranaut & Kartra academy training program: These are meant to help you as a new Kartra user on how you can use Kartra effectively.
  • Share Campaign: This enables you to import and export your Kartra funnels and campaigns so that you can share with other Kartra users.
  • Heatmap Analytics Tool: This helps you see and monitor how your visitors are engaging on your pages. For instance, the percentage of people that stayed scrolled dropped off a particular page.

About HubSpot

HubSpot is also an all-inclusive marketing and sales solution platform that can help you to attract visitors, convert leads, and close more sales. 

With HubSpot, you can host web and landing pages, create blogs and email sequences, and manage interactions with your leads and customers and track and analyze your campaigns on a single platform.

Just like Kartra, HubSpot also contains everything you need to get found, engage new people, and nurture them into leads and make more sales.

hubSpot Inbound Marketing Software

HubSpot’s features are categorized into;

  • HubSpot Marketing Hub
  • HubSpot Sales Hub
  • HubSpot Service Hub
  • HubSpot CMS Hub

Some of the features include;

  • Website Platform: HubSpot offers fast, reliable and secure website hosting tools.
  • Campaigns: HubSpot allows you to build inbound marketing campaigns and track their performance in one place.
  • Landing Pages: HubSpot helps you build stunning, high-conversion, responsive landing pages that match your website.
  • Email Marketing: HubSpot enables you to send personalized, stunning marketing emails and track & measure the most effective ones.
  • HubSpot Forms: HubSpot comes with gorgeous forms to help you convert visitors into leads.
  • HubSpot Videos: This helps you create and host actionable videos with advanced analytics to enhance your marketing and sales.
  • Content Strategy: HubSpot helps you to create content and optimize them for search engine ranking.
  • Meetings: This helps you to create custom calendar links that you can share with your audience, enabling them to book time open on your schedule.
  • Social Media: This tool helps you to publish updates, monitor terms, and analyze performance across your social media platforms, including Facebook, LinkedIn and many more.
  • CTAs: This tool helps you to build professional CTAs in a matter of minutes to help you convert your visitors into leads and into recurring customers.
  • Blogging: HubSpot helps you to publish blog articles that are optimized to generate more leads.
  • Ads: This tool helps you target the audience and manage your paid campaign from HubSpot to know precisely which ads convert well.
  • File Manager: This feature helps you to keep all of your website assets in our content delivery network to ensure your content can be shared quickly and reliably.
  • Companies: This tool helps you store records for every company in your database that consolidates every detail and communication in a single place.
  • Help Desk: This helps you automate ticket creation and kickback emails to handle your clients’ issues.
  • Knowledge Base: This enables you to build a library with helpful articles so that you can spend less time answering common questions and more time helping your customers.

Kartra vs HubSpot Similarities

Landing Pages

With either HubSpot or Kartra, you can design, build, host, and modify your website without the need to be an IT guru.

HubSpot comes with a drag and drop builder that helps you to build a website in minutes. The HubSpot website builder also makes it easier for you to personalize content for every visitor and publish 100% mobile responsive content.

Similarly, Kartra comes with a drag and drop functionality that you can use to design and build your pages the way you want them. 

However, Kartra’s landing pages are 100% mobile responsive and very high-converting, making it ahead of most market tools.

Winner: Kartra

Email Marketing 

Kartra and HubSpot both come with email marketing tools that keep you engaged with your active followers. 

With HubSpot, you can send emails to your subscribers and notify them about news, promotions and offers that they might find interesting. HubSpot also helps you analyze your email campaign performance to learn more about what content works best with your followers.

Similarly, the Kartra Mail platform is a world-class advanced email solution that helps you do everything you can do with HubSpot. Kartra also includes lots of email templates you can choose from and they can fit any device.

What makes Kartra outstanding is the ability to create your email campaign with Behavior-Based powerful Automation features.

Winner: Kartra

Marketing Automation

Both HubSpot and Kartra enable you to create automation flow to help you accomplish more with fewer resources and in less time.

Therefore, with either HubSpot or Kartra, you can create automation by designing and executing personalized prospect engagement workflows that can be triggered when prospects submit a form, visit your website or page, view your content and many more.

Automation is one of the powerful tools that come with Kartra, which allows you to create custom and instant responses to your customer needs, make consistent follow-up communications, and build auto-funnels & campaigns that give your prospects personalized attention without spending more effort.

Similarly, HubSpot allows you to create a powerful workflow that helps you scale your growth and spend less time on repetitive tasks.

Winner: Both tools win.

Video Hosting

Both Kartra and HubSpot come with in-built video hosting features that help you host your video marketing without depending on 3rd party tools like Visita and YouTube.

For instance, HubSpot video hosting comes with all the tools you need to market your business, showcase your products, promote content and many more. 

Kartra Videos marketing, on the other hand, works similarly to HubSpot. With Kartra, you can include popup offers mid-way through your video, inject lead capture forms, multi-video playlists, and do much more.

This means that with either HubSpot or Kartra, you can scale your video marketing to drive traffic, get more leads and improve your conversion.,

Winner: Both tools tie.

Scheduling Tools

The HubSpot platform integrates with some of the best players in the market, such as email and calendar platforms. This makes it easy for your clients to schedule a meeting with you. 

Kartra, on the other hand, comes with an in-built calendar app to make your scheduling easier. With the Kartra calendar, your customers will be able to see your available dates and times and schedule a meeting with you.

Winner: Kartra

Bogging Features 

HubSpot CMS Hub enhances your marketing further by making it easier for you to create and publish blog content. HubSpot also includes powerful SEO tools that help you to grow your audience by optimizing your content with recommended keywords that will boost traffic on your site.

Kartra also comes with blog templates, but since Kartra is not good with content management, your blog won’t auto-update.

Winner: HubSpot

Pricing Comparison 

So, what do you need to pay to access all the functions provided by Kartra or HubSpot?

Well, Kartra comes with everything for any online business you want to start. It includes 4 affordable pricing packages ranging from $99/m to $499/m, designed to fit your business of any size.

Besides, all these Kartra plans features include a 14-day trial period and a 25% discount for annual payment options.

On the other hand, HubSpot offers a wide range of pricing plans giving you total freedom of choosing the package that will suit your business. Its pricing ranges from $50/m - 3,200/m for Marketing packages, $50/m - 1,200/m for CRM, Sales & Customer Care plans, and $50/m - 4,200/m for Bundle plans.

HubSpot's primary advantage is that it offers a completely free package that includes a generous bundle of features.

Your HubSpot Free Plan gives you LIFETIME access to large storage of up to 1 million contacts and companies. It also includes marketing, sales, and services tools that are all free as well.

However, you need to understand that this free plan has many other feature limitations, and if you go for HubSpot real deal, its pricing is extremely expensive especially if you want to purchase higher tiers that come with advanced features.

$4,200/m for a bundle of tools is literally a huge cost which can not be afforded by small or medium companies.

Winner: Kartra

HubSpot vs Kartra Differences

Where does Kartra Work Best?

  • Kartra helps you to create high-converting landing pages & funnel automation.
  • Kartra comes with the best templates and pre-written copies that are easily customized and are mobile responsive.
  • Kartra offers one of the best membership site features.
  • Kartra is an ideal tool for any online business regardless of your business size.
  • Best feature reach tool which has really affordable prices.

Where does HubSpot Work Best?

  • HubSpot comes with social tools to help you increase your social media activity and improve your social interactions without investing more time and effort. 
  • HubSpot provides ad add-on to measure impressions, clicks, leads, customers, and your ad campaigns’ actual ROI.
  • HubSpot offers powerful blogging features.
  • If you are not worried about paying $3,000/m for your marketing tool, this is really huge and only affordable to the big company. 

Kartra vs HubSpot Pricing

Kartra Pricing

  • Kartra Starter Plan at $99/month: This plan allows you to get up to 2,500 Leads, 1 custom domain, 15,000 emails/m, 50 GB bandwidth, Host 100 pages & 50 videos, Sell 20 products, Build 2 membership sites, Add 1 additional team member and Connect 1 helpdesk.
  • Kartra Silver Plan at $199/month: This plan comes with unlimited emails, bandwidth, pages, videos, products, membership sites, team members, helpdesks and you get up to 12,500 Leads , 3 custom domains and Kartra Agency.
  • Kartra Gold Plan at $299/month: With this plan, you get everything in the Silver plan plus Up to 25,000 Leads and 5 custom domains.
  • Kartra Platinum Plan at $499/month: This plan comes with all the features in the Gold plan, plus up to 50,000 Leads and 10 custom domains.

You can try Kartra for 14 days for only $1. After your trial, you can then choose your preferred plan. Here is a detailed Kartra Pricing Guide for more information.

HubSpot Pricing

HubSpot comes with various pricing plans divided into 2. These include;

  1. HubSpot Products & Plans
  2. HubSpot Bundles

HubSpot Products & Plans

  • Free Tools: Here, you get lifetime access to HubSpot features for free, including CRM, Marketing, Sales and Service tools.
  • Marketing Package: This includes Starter plan ($50/m), a Professional plan ($890/m) and Enterprise plan ($3,200/m).
  • CRM & Sales Package: This includes Starter plan ($50/m) Professional plan ($500/m) and Enterprise plan ($1,200/m).
  • Customer Service (Service Hub): This includes a Starter plan ($50/m), Professional plan ($400/m) and Enterprise plan ($1,200/m).
  • CMS Hub: Professional plan ($300/m) and Enterprise plan ($900/m).

HubSpot Bundles

  • Starter Growth Suite at $50/m: This plan comes with HubSpot CRM, Marketing Hub Starter, Sales Hub Starter and Service Hub Starter features.
  • Professional Growth Suite at $1,343/m: It comes with HubSpot CRM, Marketing Hub Professional, Sales Hub Professional and Service Hub Professional features.
  • Enterprise Growth Suite at $4,200/m: It comes with HubSpot CRM, Marketing Hub Enterprise, Sales Hub Enterprise and Service Hub Enterprise features.

Kartra vs HubSpot Pricing In a nutshell;

Comparing HubSpot vs Kartra Pricing, we have seen that Kartra is the most affordable and comes with all the essential features and tools you need to manage any type of online business. 

So, whether you have a small or big enterprise and you need a robust platform for creating high-converting landing pages and funnels and managing your entire online business, Kartra is the perfect tool you need to have.

On the other hand, HubSpot comes with amazing marketing & sales features, all in one platform. 

However, HubSpot will be the most preferred platform if you have a big business, since its pricing is not ideal if you are a small business. 

So, if you have a large enterprise and you are looking for the best marketing, sales and customer service tool, HubSpot is really worth it.

Kartra vs HubSpot Pros & Cons

Karta Pros:

  • Kartra is an all-in-one online marketing platform.
  • It has inbuilt powerful funnel templates.
  • Kartra offers great value for your money.
  • Kartra includes pre-written sales copies you can learn from
  • Kartra is a great tool if you are a beginner.

Karta Cons:

  • Kartra may not be your favorite tool when it comes to selling physical products.
  • Lack of blogging features but you can do with free WordPress

HubSpot Pros:

  • HubSpot comes with a clear, intuitive content management dashboard.
  • HubSpot is an all-in-one solution with the best marketing features and functionalities.

HubSpot Cons:

  • HubSpot contains lots of features that can be overwhelming if you are a beginner.
  • HubSpot is extremely expensive.
  • Lack of good customization options like Kartra.
  • HubSpot has a complicated pricing structure.
  • HubSpot is not ideal if you are a newbie in the marketing world or own a small business.

Kartra vs HubSpot: Which Tool Is Right For Your Business?

HubSpot is not as customizable as Kartra and not as comprehensive, but it has a large community of users. 

After all, HubSpot is just ideal for large enterprises since its pricing is extremely expensive. However, it has every feature and tools you will ever need for your business.

Kartra, on the other hand, is pretty easy to use and the most preferred tool when building high-performance pages and sales funnels. 

Kartra’s pricing is pocket friendly and designed to fit any size of your business.

Therefore, you can choose either Kartra or HubSpot if...

Use Kartra if;

Use HubSpot if;

You are an online course creator who wants to build high-selling membership sites for your courses.

You want to invest in attracting and delighting your customers.

You are an affiliate marketer who wants to earn a commission from marketing products.

You want to equip your sales team with warm leads. 

You are an entrepreneur who wants to create powerful marketing campaigns from scratch or choose Kartra’s premade templates.

You want to manage your prospects and customers on one tool effectively. 

You want a tool with affordable pricing.

You want to have one tool to unite your marketing, sales, and support teams. 

You own a small, medium, or large enterprise business.

You also need CMS rather than WordPress.


You have a large enterprise business.


Don’t mind paying thousands of dollars per month

What Is My Recommendation?

So, who is the final winner of this battle, HubSpot or Kartra?

Well, whatever you can do with HubSpot, you can also do it with Kartra, and at even a much more friendly price compared to HubSpot except blogging, sales engagement tools and quote functionality. 

Therefore, Kartra is the best convenient tool you can have in your online business.

This is why Kartra is the clear choice for your business;

  • Kartra is an all-in-one marketing platform like HubSpot, with all the essential tools ideal for any size of online business.
  • Kartra includes a drag-and-drop editor/sequence builder, which helps you create powerful automation.
  • Kartra comes with pre-made professional-quality templates that are easily customizable and completely mobile responsive.
  • Kartra offers a done for you campaign and you can also share your entire funnels with everything automated.
  • Karta enables you to create high-conversion landing and sales pages.
  • Kartra offers a powerful split testing function to test headlines, pages design, colors, font, or copy so that you choose the one that will perform best.

Kartra is able to do even better with features like an online course platform, funnels, advanced email automation & affiliate management which you will not get on HubSpot and this is really best for most online businesses nowadays.

Top Features To Consider When Selecting The Best Tool  for Your Business

  • Sales Funnel: The best platform is the one that enables you to build high-converting sales funnels. So, be sure to go for a platform that will not only help you build funnels quickly but also helps you in automating your funnels.
  • Customization: The platform you select should give you an easy way to edit and customize the available templates to match your brand
  • Templates and Editors: You need to choose a tool that contains professional-quality and highly editable sales funnel and landing page builders that are also responsive to any device.
  • Advanced Email Marketing: A good platform is the one that will help you create and manage your email list, customize your form fields. Therefore, select a platform that comes with in-built advanced email marketing tools like Kartra can be the best choice for your business.
  • Personalization: The tool you select should allow you to personalize your landing pages with your visitor’s name.
  • Analytics tools: You should go for a tool that allows you to measure your results to track and enhance your entire performance.
  • Affordability: The best online business is the one that comes with all the essential features for your business with affordable pricing. So be sure to select a software that will help you save more.

Kartra vs HubSpot Final Verdict

If you are looking for the best landing and sales builder all-in-one solution platform, what matters here is how well the system can communicate with each other, a friendly pricing cost, how effective the system can grow your business and many more.

Both Kartra and HubSpot are perfect platforms for your business, But Kartra is much better considering the factors for the best tool for your business with more marketing aspects and affordable.

HubSpot is definitely a popular giant platform since it has been in the market for a very long time and offers every feature you will ever imagine, but it's very very costly.

HubSpot only has sales quote functionalities which it does not have with Kartra but surely do direct checkout with complete eCommerce checkout feature and Kartra has course & membership management & affiliate program management which you will not get at HubSpot.

The good thing about Kartra is that – it’s easy, especially if you are a complete beginner, to get started with it.

Kartra’s ultimate goal is to help you save more on using powerful features that could cost you more buying outside.

Therefore, if you want an affordable system with a flexible shopping cart, stunning pages, robust A/B testing, ready-made powerful funnel campaigns, gorgeous & professional templates and many more, Kartra is what you need. Get started with Kartra 14 Days Trial at only $1 now.

Bhargav Bavarva is a digital marketing consultant & affiliate marketing expert. He helps local, small & SaaS businesses to get consistent and predictable leads. He also guides people like you to find the right software tools by extensive review, comparison and personal recommendation to make informed decisions and earn more money!

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